Author: Conrad C. Fink
Publisher: SIU Press
ISBN: 9780809313334
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail. The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."
Author: H. Yeo
Publisher:
ISBN:
Category : Newspaper editors
Languages : en
Pages : 126
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Book Description
Author: James Pollard
Publisher: Read Books Ltd
ISBN: 1447485661
Category : Business & Economics
Languages : en
Pages : 476
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Book Description
Written by the once Director of the School of Journalism at the Ohio State University, this is a fascinating guide for anybody interested in becoming a journalist or involved in the world of the printed media. Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork.
Author: William Parkman Rankin
Publisher: Greenwood
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 184
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Author: Godfrey Naanlang Danaan
Publisher: Cambridge Scholars Publishing
ISBN: 1443816663
Category : Social Science
Languages : en
Pages : 150
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Book Description
This book brings together a selection of articles on newspaper writing and reporting. It represents a resource book intended to sensitize would-be journalists to the arts of reporting and writing, and to the ways in which newspaper readership can be sustained in the age of online messaging. It will provide students of journalism and media studies, particularly in Nigeria, with the skills required by newspaper journalism, and is a response to the poverty of literature on newspaper journalism in Nigerian universities and colleges.
Author: Thomas A. Williams
Publisher: Sentient Publications
ISBN: 9781591810032
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Williams provides a dynamic step-by-step guide to creating everything from tourism books and niche market magazines to specialty tabloids, using your home computer.
Author: Jim Willis
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Willis' almost total textbook analysis of today's newspaper makes Surviving in the Newspaper Business precisely what it claims to be: `A how-to guide to newspaper management in the 1980s and beyond . . . a set of unified principles for successful management.' It explains the supervision and organization of each department and stresses the importance of keeping the paper responsive to the needs of its readers, advertisers and, somewhat surprisingly, even its employees. Willis talks about advertising, circulation and marketing strategies and how to deal with competition from TV, the suburban weeklies and labor unions. He looks at `the editor as a people manager,' something that more than one tradition-bound editor has been unable to do for himself. The book has sample budgets and organizational charts and even a discussion of the relative merits of adult vs. youth carriers. Newspaper Research Journal Professor Jim Willis' book is a nicely condensed overview of the newspaper as a business. Though it is aimed at journalism students enrolled in newspaper management classes, it is also worthwhile reading for the curious reporter or copy editor who knows little about how newspapers make and spend money. . . . The book is sprinkled with good, common sense about balancing newspapers as a business against newspapering as good journalism. Professor Willis makes a gallant attempt to make sure students understand that though the newspaper must make a profit to survive, it will never truly excel unless it produces a good news-editorial product. ASNE Bulletin Surviving in the Newspaper Business is a how-to-do-it guide to newspaper management for the 1980s and beyond. It presents a set of unified principles for successful management and exposes the student to the primary mission of the newspaper: to deliver a quality product to the depth and breadth of the marketplace. Stressing the importance of the total newspaper concept, Willis portrays the successful newspaper as integrated internally among departments and externally with its readership and advertisers. In addition, he analyzes the newspaper's industrial environment, discusses management survival strategies, considers business and finance plans, and assesses organizational behavior in the newsroom. Included are a series of hands-on case studies offering further insights into topics discussed.
Author: Frank Thayer
Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 520
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Book Description
Author: Miao Huang
Publisher: Routledge
ISBN: 0429663056
Category : Social Science
Languages : en
Pages : 186
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Book Description
This book focuses on the transformation of Chinese newspaper companies in aspects of managerial strategies, newsroom practices and interactions with national policies. The comparative case study of two publishers comprises empirical evidence from editors, editor-in-chiefs, commercial staff, managers, technicians and scholarly experts. Locating in the intersection of media management, journalism and media policy, its analytical devices include differing but related theories. With the primary data and integrated theoretical frameworks, the primary argue is that the transformation is oriented to the Internet market, which is a consensus of newspaper practitioners and government administrators.
Author: Andrew Kreig
Publisher: Peregrine Press, Publishers
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
