SRDS Newspaper Advertising Source PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 28
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Book Description
Author: Standard Rate & Data Service
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages :
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Book Description
Source of consumer publication information for planners & buyers of consumer magazine advertising space.
Author: American Press Institute
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 88
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Book Description
Author: Richard Pollay
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Author: John M. Richard
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 66
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Book Description
Author: Joseph Edwin Chasnoff
Publisher: Nabu Press
ISBN: 9781293384015
Category :
Languages : en
Pages : 136
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Book Description
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.
Author: George Henry Edward Hawkins
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 192
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Book Description
Author: James G. Barnes
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 48
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Book Description
Author: C. Edwin Baker
Publisher: Princeton University Press
ISBN: 1400863554
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1994. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author: Newspaper Advertising Bureau (New York, N.Y.)
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 31
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Book Description
