Branding New York

Branding New York PDF Author: Miriam Greenberg
Publisher: Routledge
ISBN: 1135919119
Category : Architecture
Languages : en
Pages : 411

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Book Description
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

Branding New York

Branding New York PDF Author: Miriam Greenberg
Publisher: Routledge
ISBN: 1135919119
Category : Architecture
Languages : en
Pages : 411

Get Book Here

Book Description
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

The Creative Destruction of New York City

The Creative Destruction of New York City PDF Author: Alessandro Busà
Publisher: Oxford University Press
ISBN: 0190610115
Category : Social Science
Languages : en
Pages : 467

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Book Description
Bill de Blasio's campaign rhetoric focused on a tale of two cities: rich and poor New York. He promised to value the needs of poor and working-class New Yorkers, making city government work better for everyone-not just those who thrived during Bloomberg's tenure as mayor. But well into de Blasio's administration, many critics think that little has changed in the lives of struggling New Yorkers, and that the gentrification of New York City is expanding at a record pace across the five boroughs. Despite the mayor's goal of creating more affordable housing, Brooklyn and Manhattan sit atop the list of the most unaffordable housing markets in the country. It seems that the old adage is becoming truer: New York is a place for only the very rich and the very poor. In The Creative Destruction of New York City, urban scholar Alessandro Busà travels to neighborhoods across the city, from Harlem to Coney Island, from Hell's Kitchen to East New York, to tell the story of fifteen years of drastic rezoning and rebranding, updating the tale of two New Yorks. There is a gilded city of sky-high glass towers where Wall Street managers and foreign billionaires live-or merely store their cash. And there is another New York: a place where even the professional middle class is one rent hike away from displacement. Despite de Blasio's rhetoric, the trajectory since Bloomberg has been remarkably consistent. New York's urban development is changing to meet the consumption demands of the very rich, and real estate moguls' power has never been greater. Major players in real estate, banking, and finance have worked to ensure that, regardless of changes in leadership, their interests are safeguarded at City Hall. The Creative Destruction of New York City is an important chronicle of both the success of the city's elite and of efforts to counter the city's march toward a glossy and exclusionary urban landscape. It is essential reading for everyone who cares about affordable housing access and, indeed, the soul of New York City.

Savoring Gotham

Savoring Gotham PDF Author:
Publisher: Oxford University Press
ISBN: 0190263644
Category : Travel
Languages : en
Pages : 760

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Book Description
When it comes to food, there has never been another city quite like New York. The Big Apple--a telling nickname--is the city of 50,000 eateries, of fish wriggling in Chinatown baskets, huge pastrami sandwiches on rye, fizzy egg creams, and frosted black and whites. It is home to possibly the densest concentration of ethnic and regional food establishments in the world, from German and Jewish delis to Greek diners, Brazilian steakhouses, Puerto Rican and Dominican bodegas, halal food carts, Irish pubs, Little Italy, and two Koreatowns (Flushing and Manhattan). This is the city where, if you choose to have Thai for dinner, you might also choose exactly which region of Thailand you wish to dine in. Savoring Gotham weaves the full tapestry of the city's rich gastronomy in nearly 570 accessible, informative A-to-Z entries. Written by nearly 180 of the most notable food experts-most of them New Yorkers--Savoring Gotham addresses the food, people, places, and institutions that have made New York cuisine so wildly diverse and immensely appealing. Reach only a little ways back into the city's ever-changing culinary kaleidoscope and discover automats, the precursor to fast food restaurants, where diners in a hurry dropped nickels into slots to unlock their premade meal of choice. Or travel to the nineteenth century, when oysters cost a few cents and were pulled by the bucketful from the Hudson River. Back then the city was one of the major centers of sugar refining, and of brewing, too--48 breweries once existed in Brooklyn alone, accounting for roughly 10% of all the beer brewed in the United States. Travel further back still and learn of the Native Americans who arrived in the area 5,000 years before New York was New York, and who planted the maize, squash, and beans that European and other settlers to the New World embraced centuries later. Savoring Gotham covers New York's culinary history, but also some of the most recognizable restaurants, eateries, and culinary personalities today. And it delves into more esoteric culinary realities, such as urban farming, beekeeping, the Three Martini Lunch and the Power Lunch, and novels, movies, and paintings that memorably depict Gotham's foodscapes. From hot dog stands to haute cuisine, each borough is represented. A foreword by Brooklyn Brewery Brewmaster Garrett Oliver and an extensive bibliography round out this sweeping new collection.

The Price of a Bargain

The Price of a Bargain PDF Author: Gordon Laird
Publisher: St. Martin's Press
ISBN: 0230101402
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
In this book, Laird traces the bargain – that touchstone of American culture – from its humble dollar-store origins to its recent role as global juggernaut. Along the way, he discovers that much of today's collapsing consumer economy is dangerously dependant upon unsustainable labor, transport, resources, trade imbalances, and consumer debt. Through interviews with everyone from box store executives to illegal immigrants, a single question emerges: Is the Wal-Mart culture sustainable on a global level? From Asia's factory borderlands to rural Mexico, from Las Vegas to the Arctic Circle, Laird explores the hidden revolution of discounting, and the promise and consequence of everyday low prices.

Naked City

Naked City PDF Author: Sharon Zukin
Publisher: Oxford University Press
ISBN: 0199741891
Category : Social Science
Languages : en
Pages : 313

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Book Description
As cities have gentrified, educated urbanites have come to prize what they regard as "authentic" urban life: aging buildings, art galleries, small boutiques, upscale food markets, neighborhood old-timers, funky ethnic restaurants, and old, family-owned shops. These signify a place's authenticity, in contrast to the bland standardization of the suburbs and exurbs. But as Sharon Zukin shows in Naked City, the rapid and pervasive demand for authenticity--evident in escalating real estate prices, expensive stores, and closely monitored urban streetscapes--has helped drive out the very people who first lent a neighborhood its authentic aura: immigrants, the working class, and artists. Zukin traces this economic and social evolution in six archetypal New York areas--Williamsburg, Harlem, the East Village, Union Square, Red Hook, and the city's community gardens--and travels to both the city's first IKEA store and the World Trade Center site. She shows that for followers of Jane Jacobs, this transformation is a perversion of what was supposed to happen. Indeed, Naked City is a sobering update of Jacobs' legendary 1961 book, The Death and Life of Great American Cities. Like Jacobs, Zukin looks at what gives neighborhoods a sense of place, but argues that over time, the emphasis on neighborhood distinctiveness has become a tool of economic elites to drive up real estate values and effectively force out the neighborhood "characters" that Jacobs so evocatively idealized.

Healing Gotham

Healing Gotham PDF Author: Bruce F. Berg
Publisher: JHU Press
ISBN: 1421415992
Category : Medical
Languages : en
Pages : 313

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Book Description
New York City provides the ideal context for studying urban public health policy. Throughout its history, New York City has been challenged by a variety of public health crises. Since the nineteenth century—when it became one of the first American cities to develop a comprehensive public health infrastructure—New York has also stood at the forefront of formulating and implementing urban health policy. Healing Gotham examines in depth how the city has responded to five serious contemporary public health threats: childhood lead poisoning, childhood asthma, HIV/AIDS, obesity, and West Nile virus. Bruce F. Berg examines the rise and incidence of each condition in the city while explaining why the array of primary tools utilized by urban policy makers—including monitoring and surveillance, education, regulations, and the direct provision of services—have been successful in controlling public health problems. He also argues that forces such as race and ethnicity, New York City’s relationship to the state and federal government, the promotion of economic development, and the availability of knowledge related to preventing, treating, and managing illness all influence effective public health policy making. By contrasting these five particular cases, this exciting study allows scholars and students to compare public health policy through time and across type. It also helps policy makers understand how best to develop and implement effective public health strategies around the United States.

Chinatowns in a Transnational World

Chinatowns in a Transnational World PDF Author: Vanessa Künnemann
Publisher: Routledge
ISBN: 1136709258
Category : Social Science
Languages : en
Pages : 251

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Book Description
This book explores the history, the reality, and the complex fantasy of American and European Chinatowns and traces the patterns of transnational travel and traffic between China, South East Asia, Europe, and the United States which informed the development of these urban sites. Despite obvious structural or architectural similarities and overlaps, Chinatowns differ markedly depending on their location. European versions of Chinatowns can certainly not be considered mere replications of the American model. Paying close attention to regional specificities and overarching similarities, Chinatowns thus discloses the important European backdrop to a phenomenon commonly associated with North America. It starts from the assumption that the historical and modern Chinatown needs to be seen as complicatedly involved in a web of cultural memory, public and private narratives, ideologies, and political imperatives. Most of the contributors to this volume have multidisciplinary and multilingual backgrounds and are familiar with several different instances of the Chinese diasporic experience. With its triangular approach to the developments between China and the urban Chinese diasporas of North America and Europe, Chinatowns reveals connections and interlinkages which have not been addressed before.

Professor Chocolate Presents the Ultimate Guide to Finding Chocolate in New York City (Lower Manhattan and Brooklyn Edition)

Professor Chocolate Presents the Ultimate Guide to Finding Chocolate in New York City (Lower Manhattan and Brooklyn Edition) PDF Author: Rob Monahan
Publisher: Professor Chocolate
ISBN: 098445800X
Category :
Languages : en
Pages : 236

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Book Description
Professor Chocolate presents the official handbook for discovering New York City's best-kept chocolate secrets. It is designed for both the native and the visitor who wish to hunt for the ultimate chocolate experience. Inside you'll find over 40 chocolate shops profiled, mapped and organized into 11 distinct and digestible walking tours. The authors are elementary school teachers by day and chocolate-seeking aficionados by night and weekend. We simply love chocolate, love finding it, and love sharing our research with anyone who is interested. We hope that you will have just as much fun exploring as we have had researching. Let the journey be the reward!

Sustainability in the Food Industry

Sustainability in the Food Industry PDF Author: Cheryl J. Baldwin
Publisher: John Wiley & Sons
ISBN: 0813808464
Category : Technology & Engineering
Languages : en
Pages : 274

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Book Description
Sustainability is beginning to transform the food industry with environmental, economic and social factors being considered, evaluated and implemented throughout the supply chain like never before. Sustainability in the Food Industry defines sustainability with a comprehensive review of the industry’s current approach to balancing environmental, economic and social considerations throughout the supply chain. In addition, tools and information are provided to enhance future progress. To achieve this, the book combines technical research summaries, case studies and marketing information. Coverage includes sustainability as it relates to: agricultural practices, food processing, distribution, waste management, packaging, life cycle analysis, food safety and health, environmental labeling, consumer insight and market demand, product development, practices in food manufacturing companies, food retailing and food service. An international group of authors covers the information from a global perspective. Sustainability in the Food Industry offers an overview of sustainable sources of impact and improvement, how they relate to the key sectors of the food industry and how programs may be implemented for further improvement.

Mightier than the Sword

Mightier than the Sword PDF Author: Rodger Streitmatter
Publisher: Routledge
ISBN: 0429974647
Category : History
Languages : en
Pages : 270

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Book Description
In this engaging examination of the media's influence on US history and politics, Rodger Streitmatter visits sixteen landmark episodes, from the American Revolution to the present-day fight for gay and lesbian marriage equality. In each of these cases, Streitmatter succinctly illustrates the enormous role that journalism has played in not merely recording this nation's history but also in actively shaping it. Mightier than the Sword offers students and professors a highly readable and accessible alternative to journalism history textbooks. Instead of trying to document every detail in the development of US media through dry, dull lists of names, dates, and headlines, this book focuses on sixteen discrete episodes that illustrate a point that is much larger than the sum of their parts: media have played and continue to play an enormous role in shaping this nation. The fourth edition features an entirely new chapter on the way US media have championed various gay and lesbian rights initiatives, from the 2003 Lawrence vs. Texas sodomy case through the June 2013 Supreme Court decision striking down DOMA (the Defense of Marriage Act). Balancing criticism and celebration of news media and exploring both print and electronic platforms, Mightier than the Sword provides students with a sense of the power and responsibility inherent in the institution of journalism.