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Author:
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Category : Administrative law
Languages : en
Pages : 986
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Book Description
Author: Victor J. Tremblay
Publisher: Springer Science & Business Media
ISBN: 1461432413
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.
Author:
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Category : Taxation
Languages : en
Pages : 402
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Book Description
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ISBN:
Category :
Languages : en
Pages : 74
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Cheryl Price
Publisher: Max Johnson
ISBN: 9781877344886
Category : Business
Languages : en
Pages : 228
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Book Description
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 986
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Book Description
Author: Marilyn Heimberg Ross
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
Author: Richard Stim
Publisher: Nolo
ISBN: 1413327923
Category : Business & Economics
Languages : en
Pages : 457
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Book Description
All you need to protect and profit from your invention You’ve got a great idea and you’re ready to strike it rich. Now, you need to find a company or partner you can trust, hash out a fair licensing deal, and get your idea to the marketplace. Profit From Your Idea will help you negotiate and draft a licensing agreement that protects your interests and maximizes your chances of earning a profit. With this all-in-one guide you’ll understand how to: navigate the licensing landscape protect your intellectual property rights sort out ownership rights work with licensing agents protect confidential information find and solicit potential licensees license overseas reveal your invention safely, and negotiate and update an agreement. The 10th edition is completely updated with the latest developments in licensing law and patent filing rules, and covers industry-standard Fair, Reasonable, and Nondiscriminatory (FRAND) licensing terms. With Downloadable Forms: download forms including license agreements, assignments, joint ownership agreements, and many more (details inside).
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Publisher: Arihant Publications India limited
ISBN: 9325792508
Category :
Languages : en
Pages : 371
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Book Description
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Category : Employment forecasting
Languages : en
Pages : 724
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Book Description
Describes 250 occupations which cover approximately 107 million jobs.
Author: Gregory J. E. Rawlins
Publisher: MIT Press
ISBN: 9780262680974
Category : Computers
Languages : en
Pages : 212
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Book Description
"For two decades now I've been awaiting a book explaining computers and their social consequences to literate readers without using any unnecessary jargon or pedantry--or math. I wanted such a book to lend to all those friends who've pestered me about computers and to all the computer science students who've asked me about computers over the years. I particularly wanted a book that I could buy for my father, who's an accountant of the old school, to explain something of the mysterious world I live in." Gregory Rawlins, who teaches artificial intelligence at Indiana University, got tired of waiting for that book and decided to write it himself. In Moths to the Flame he takes us on a humorous yet thought-provoking tour of the world wrought by modern technology, a technology, he points out, that is rooted deep inside the military: a technology that when applied to everyday life, may have startling results. Unlike space technology, today's technological race won't simply bring us Tang-flavored Velcro. Rawlins educates by entertaining. His stories and anecdotes enliven and surprise us while increasing our awareness of technology itself as a player in the political and commercial climate of our times. In our headlong rush toward networked humanity Rawlins raises serious concerns about our future jobs and our future wars: we can figure out what kind of job to get today if we know where technology is taking us tomorrow. The book's first four chapters explore the worlds of privacy, virtual reality, publishing, and computer networks, while the last four focus on social issues such as warfare, jobs, computer catastrophes, and the future itself. Throughout unusual, eye-opening analogies and historical comparisons--from Egyptian hieroglyphics to the sewing machine to the codebreakers of World War II--give us a context for the computer age, showing how new technologies have always bred intertwined hope and resistance. Provocative yet balanced and sophisticated, Moths to the Flame is an indispensable guidebook to the future: a Baedeker for the Brave New World. A Bradford Book
