Author: Richard Albert Tate
Publisher:
ISBN:
Category : Chemical industry
Languages : en
Pages :

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Author: Rosanna Garcia
Publisher: CRC Press
ISBN: 1482203618
Category : Business & Economics
Languages : en
Pages : 414

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Book Description
This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

Author: Peter N. Golder
Publisher: Edward Elgar Publishing
ISBN: 1784718157
Category : Business & Economics
Languages : en
Pages : 469

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Book Description
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :

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Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587

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Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Author: Gerald G. Udell
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 8

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Author: Robert G. Cooper
Publisher: Marketing Classics Press
ISBN: 1613112300
Category : Business & Economics
Languages : en
Pages : 57

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Author: Robert G. Cooper
Publisher: Addison Wesley Publishing Company
ISBN:
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Anyone involved in any phase of new product initiation will enjoy this step-by-step guide to generating product ideas, choosing the right project, dealing with risk, developing the market plan, testing the product and the strategy, and understanding timing.

Author: Craig C. Julian
Publisher: Edward Elgar Publishing
ISBN: 1781954399
Category : Business & Economics
Languages : en
Pages : 449

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Book Description
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Author: William M. Alexander
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages :

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