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New Directions in Attitude Measurement

New Directions in Attitude Measurement PDF Author: Dagmar Krebs
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 402

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Book Description
A compendium of the theories and methods of measuring attitudes, as used by social scientists and psychologists, politicians, educators, market analysts, and others. Covers attitudes about things as well as about behavior, structural determinants and their quantitative contribution to the explained variance of attitudes, measurement and theoretical models for scaling, statistical techniques, and the effects of response sets. Annotation copyright by Book News, Inc., Portland, OR