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Author: Bruce Judson
Publisher: Madison Books
ISBN: 9780679770312
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Spells out online strategies for corporate marketers and mom-and-pop businesses.
Author: Bruce Judson
Publisher: Madison Books
ISBN: 9780679770312
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Spells out online strategies for corporate marketers and mom-and-pop businesses.
Author: Jessica R. Burdman
Publisher: Addison-Wesley Professional
ISBN: 9780201433319
Category : Computers
Languages : en
Pages : 276
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Book Description
CD-ROM contains: Samples and demo versions of a variety of development tools and management software programs, including Microsoft Project 98 and FrontPage 2000. Also included are practical templates, forms, questionnaires, outlines, style guides, and other tools that can be easily tailored to meet your specific Web development needs.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 64
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Book Description
Author: Philip Kotler
Publisher: Pearson Higher Education AU
ISBN: 1486001777
Category : Business & Economics
Languages : en
Pages : 743
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Book Description
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
Author:
Publisher: Excel Books India
ISBN: 9350620162
Category :
Languages : en
Pages : 258
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Book Description
Author: Alan Chai
Publisher: Reference Press (FL)
ISBN:
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
Cyberstocks is the investor's road map to the new landscape of companies directly involved with the Internet. You'll get the hard facts on who is building the networks, setting the standards, creating the content, and even setting up systems for payment. Profiles are given of every major player, with all the information you'll need to make smart investment choices.
Author: Hoover's Staff
Publisher: Reference Press (FL)
ISBN: 9781573110099
Category : Business & Economics
Languages : en
Pages : 644
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Book Description
Just what are the 500 largest business enterprises in America? Hoover's 500 is the place to find the answer. Ranked by revenues, the companies in this book represent the American dream of making it big. Over 350,000 copies of Hoover's Handbooks have been sold, and every month, more than two million people refer to Hoover's for their business needs.
Author:
Publisher:
ISBN:
Category : Communication and traffic
Languages : en
Pages : 552
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Book Description
Author: Sandip Doshi
Publisher: Elsevier Health Sciences
ISBN: 0750647132
Category : Binocular vision
Languages : en
Pages : 272
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Book Description
* This text represents a conventional approach to the diagnosis and management of binocular vision disorders * It is a practical, very modern text with a highly designed layout and with extensive use of full colour illustrations * Containing contributions by relevant experts in the field it is rigorously edited to ensure that a uniform and consistently high standard is maintained throughout
Author: Emmanuel Mogaji
Publisher: Routledge
ISBN: 1000384748
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector. Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
