Net Words: Creating High-Impact Online Copy PDF Download
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Author: Nick Usborne
Publisher: McGraw Hill Professional
ISBN: 0071415777
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author: Nick Usborne
Publisher: McGraw Hill Professional
ISBN: 0071415777
Category : Business & Economics
Languages : en
Pages : 274
Get Book
Book Description
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author: Hamilton Harty
Publisher:
ISBN:
Category : Songs
Languages : en
Pages : 48
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Category : Catalogs, Publishers'
Languages : en
Pages : 1694
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Category : Education
Languages : en
Pages : 566
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Languages : en
Pages : 816
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Category : Civil service
Languages : en
Pages : 52
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Category : American literature
Languages : en
Pages : 1306
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Author: Roger Quilter
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Category : Songs (Low voice) with piano
Languages : en
Pages : 28
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Author: Charles Herbert Kitson
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Category : Harmony
Languages : en
Pages : 104
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Category : Secretaries
Languages : en
Pages : 518
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