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Author: New Jersey Agricultural Experiment Station
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1112
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Author: New Jersey Agricultural Experiment Station
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 1112
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Book Description
Author: Jennifer Gillan
Publisher: Routledge
ISBN: 1135020612
Category : Language Arts & Disciplines
Languages : en
Pages : 343
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Book Description
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behavior of once-dependable audiences. The anxieties led to storytelling, promotion, and advertising experiments, including the Disneyland series, embedded rock music videos in Ozzie & Harriet, credit sequence brand integration, Modern Family’s parent company promotion episodes, second screen initiatives, and social TV experiments. Offering contemporary and classic examples from the American Broadcasting Company, Disney Channel, ABC Family, and Showtime, alongside series such as Bewitched, Leave it to Beaver, Laverne & Shirley, and Pretty Little Liars, individual chapters focus on brandcasting at the level of the television series, network schedule, "Blu-ray/DVD/Digital" combo pack, the promotional short, the cause marketing campaign, and across social media. In this follow-up to her successful previous book, Television and New Media: Must-Click TV, Gillan provides vital insights into television’s role in the expansion of a brand-centric U.S. culture.
Author: John R. Holmes
Publisher: McFarland
ISBN: 1476683581
Category : Biography & Autobiography
Languages : en
Pages : 427
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Book Description
When Ozzie Nelson died in 1975, he was no longer a household name. For a guy who had created the longest-running TV sitcom in history, invented the rock video, and fronted one of the most successful big bands of the 1930s, it's baffling that Nelson has faded so far from American media memory. Larger than life offscreen--an attorney, college football star, cartoonist, songwriter, major band leader--Ozzie created a smaller-than-life TV persona, the bumbling average Dad who became known to the rock generation (which included his teen idol son Rick Nelson) as the essence of blandness. But America also saw Ozzie as their iconic Dad: not a "father knows best," since his pontifications usually proved flawed by the end of each episode, but the father who tried his best. This book is the only full-length biography of Ozzie Nelson since he published his memoirs in 1973. It treats the big band and early TV icon with affection and hints that American pop culture may owe more to Ozzie than is generally acknowledged.
Author: Harry Allard
Publisher: Houghton Mifflin Harcourt
ISBN: 9780395401460
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
Suggests activities to be used at home to accompany the reading of Miss Nelson is missing by Harry Allard in the classroom.
Author: J. G. Swedlund
Publisher: Dog Ear Publishing
ISBN: 1457546965
Category : Fiction
Languages : en
Pages : 348
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Book Description
This work was inspired by a story from his father, and a maggot, as John Fowles would have termed it, of a man on horseback, nearing the crest of a hill which would have ensured escape; by the betrayal of a friend, and the twilight of the cattlemen gods who ruled the west river ranges of Dakota.
Author:
Publisher:
ISBN:
Category : Cattle
Languages : en
Pages : 918
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Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 582
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Book Description
Author: Carrie Nelson
Publisher: Martingale
ISBN: 1604688394
Category : Crafts & Hobbies
Languages : en
Pages : 306
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Book Description
Presenting 12 favorite quilts from Miss Rosie's Quilt Company, curated for the first time in a single collection! If you enjoy scrappy piecing, you'll love popular designer Carrie Nelson's showcase of her most beloved creations Carrie's innovative tips for fabric selection, placement, and piecing mean successful stitching from the get-go Get inspired by colorful quilts presented in fresh settings--plus some shown in two colorways
Author: Robin Nelson
Publisher: Springer
ISBN: 1137282916
Category : Performing Arts
Languages : en
Pages : 242
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Book Description
At the performance turn, this book takes a fresh 'how to' approach to Practice as Research, arguing that old prejudices should be abandoned and a PaR methodology fully accepted in the academy. Nelson and his contributors address the questions students, professional practitioner-researchers, regulators and examiners have posed in this domain.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 520
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Book Description
