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Author: Denis McQuail
Publisher: SAGE
ISBN: 1446244024
Category : Social Science
Languages : en
Pages : 633
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Book Description
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author: Denis McQuail
Publisher: SAGE
ISBN: 1446244024
Category : Social Science
Languages : en
Pages : 633
Get Book Here
Book Description
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Author: Louis Rowitz
Publisher: Jones & Bartlett Learning
ISBN: 9780763747787
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
Public health has moved to the forefront of national interest and scrutiny in the light of present day events. Public health professionals are now regulars in all forms of media, something unheard of just a few years ago. The issues are well known - bioterrorism, SARS, West Nile Virus - and they are enough to panic a population without skillful leadership. Public Health for the 21st Century: The Prepared Leader examines public health leadership in terms of emergency preparedness and specific skills and tools. As modern-day threats force leaders to look at how they address disasters and drive communities to prepare themselves, this book provides tools and real life cases to hone management skills to prepare agencies to deal with large scale events.
Author: Charles Horton Cooley
Publisher:
ISBN:
Category : Psychology
Languages : en
Pages : 440
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Book Description
This work remains a pioneer sociological treatise on American culture. By understanding the individual not as the product of society but as its mirror image, Cooley concludes that the social order cannot be imposed from outside human nature but that it arises from the self. Cooley stimulated pedagogical inquiry into the dynamics of society with the publication of Human Nature and the Social Order in 1902. Human Nature and the Social Order is something more than an admirable ethical treatise. It is also a classic work on the process of social communication as the "very stuff" of which the self is made.
Author: Jesse J. Prinz
Publisher: Oxford University Press
ISBN: 0199882258
Category : Philosophy
Languages : en
Pages : 583
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Book Description
Gut Reactions is an interdisciplinary defense of the claim that emotions are perceptions in a double sense. First of all, they are perceptions of changes in the body, but, through the body, they also allow us to literally perceive danger, loss, and other matters of concern. This proposal, which Prinz calls the embodied appraisal theory, reconciles the long standing debate between those who say emotions are cognitive and those who say they are noncognitive. The basic idea behind embodied appraisals is captured in the familiar notion of a "gut reaction," which has been overlooked by much emotion research. Prinz also addresses emotional valence, emotional consciousness, and the debate between evolutionary psychologists and social constructionists.
Author: Andrew Stables
Publisher: Routledge
ISBN: 1351725165
Category : Education
Languages : en
Pages : 377
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Book Description
Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegemony of psychological and sociological constructions of learning in order to develop a burgeoning literature in semiotics as an educational foundation. Drawing on theoretical research and its application in empirical studies, the book attempts to avoid the problematization of the distinction between theory and practice in semiotics. It covers topics such as signs, significance and semiosis; the ontology of learning; the limits of learning; ecosemiotics; ecology and sexuality. The book is written by five of the key figures in the semiotics field, each committed to the belief that living is a process of interaction through acts of signification with a signifying environment. While the authors are agreed on the value of semiotic frameworks, the book aims not to present an entirely coherent line in every respect, but rather to reflect ongoing scholarship and debates in the area. In light of this, the book offers a range of possible interpretations of major semiotic theorists, unsettling assumptions while offering a fresh, and still developing, series of perspectives on learning from academics grounded in semiotics. Semiotic Theory of Learning is a timely and valuable text that will be of great interest to academics, researchers and postgraduates working in the fields of educational studies, semiotics, psychology, philosophy, applied linguistics and media studies.
Author: Daniel Kahneman
Publisher: Cambridge University Press
ISBN: 1107651069
Category : Psychology
Languages : en
Pages : 864
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Book Description
This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volume, Judgement Under Uncertainty, this book brings together seminal papers on prospect theory from economists, decision theorists, and psychologists, including the work of the late Amos Tversky, whose contributions are collected here for the first time. While remaining within a rational choice framework, prospect theory delivers more accurate, empirically verified predictions in key test cases, as well as helping to explain many complex, real-world puzzles. In this volume, it is brought to bear on phenomena as diverse as the principles of legal compensation, the equity premium puzzle in financial markets, and the number of hours that New York cab drivers choose to drive on rainy days. Theoretically elegant and empirically robust, this volume shows how prospect theory has matured into a new science of decision making.
Author: Samuel Howard Bartley
Publisher: HarperCollins Publishers
ISBN:
Category : Psychology
Languages : en
Pages : 344
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Book Description
Author: Viki McCabe
Publisher: Oxford University Press
ISBN: 0199988587
Category : Medical
Languages : en
Pages : 290
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Book Description
This book challenges the theory that our perceptions are unreliable, shows that information reflects the structural organization of the complex systems that constitute our world, and documents that the theories we construct detach us from reality and lead us astray.
Author: David McRaney
Publisher: Penguin
ISBN: 1101621788
Category : Self-Help
Languages : en
Pages : 227
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Book Description
The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains David McRaney’s first book, You Are Not So Smart, evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney’s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon. Like You Are Not So Smart, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we’re not. But that’s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us) Sunk Cost Fallacy (We will engage in something we don’t enjoy just to make the time or money already invested “worth it”) Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality) McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come.
Author: Johnmarshall Reeve
Publisher: John Wiley & Sons
ISBN: 1118517792
Category : Psychology
Languages : en
Pages : 648
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Book Description
Understanding Motivation and Emotion, 6th Edition helps readers understand motivation; where it comes from, how and why it changes over time, and how motivation can be increased. The book also shows how to apply the principles of motivation in applied settings, such as in schools, in the workplace, on the athletic field, in counseling, and in one's own personal life. Reeve's engaging writing captures the excitement of recent advances in the field to show the reader what contemporary motivation psychologists are excited about. He also uses effective examples and explains how motivation study can be applied to readers' daily lives. By combining a strong theoretical foundation with current research and practical applications, Reeve provides readers with a valuable tool for understanding why people do what they do and why people feel what they feel.
