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Author: Mario Pérez-Montoro
Publisher: Chandos Publishing
ISBN: 0081006772
Category : Language Arts & Disciplines
Languages : en
Pages : 180
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Book Description
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos. - Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video - Presents comprehensive coverage of sites and their combined information architecture and SEO needs - Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications - Analyzes academic studies by scholars working in this field
Author: Mario Pérez-Montoro
Publisher: Chandos Publishing
ISBN: 0081006772
Category : Language Arts & Disciplines
Languages : en
Pages : 180
Get Book Here
Book Description
Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos. - Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video - Presents comprehensive coverage of sites and their combined information architecture and SEO needs - Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications - Analyzes academic studies by scholars working in this field
Author: Mario Pérez-Montoro
Publisher: Springer
ISBN: 3319962531
Category : Social Science
Languages : en
Pages : 209
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Book Description
Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from underlying principles to actual practices. To meet this objective, the book undertakes a characterization of interactivity in DNM and explores the boundaries between storytelling and direct data access. It examines information visualization trends present in the media, and practices in non-fiction storytelling in the context of the current wave of VR technology. Moreover, it addresses how UX research and evaluation methods can be applied to inform the design of interactive media. It also analyzes the concept of Newsonomics and it examines the reform of intellectual property law and legislation governing authors' rights. The book concludes by analyzing the scientific production of interaction over the last 10 years, extracting the main conclusions, and highlighting the lessons that can be extracted from the previous chapters.
Author: Krishan Kant Singh Mer
Publisher: Springer Nature
ISBN: 981336307X
Category : Technology & Engineering
Languages : en
Pages : 975
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Book Description
This book presents best selected research papers presented at the First International Conference on Integrated Intelligence Enable Networks and Computing (IIENC 2020), held from May 25 to May 27, 2020, at the Institute of Technology, Gopeshwar, India (Government Institute of Uttarakhand Government and affiliated to Uttarakhand Technical University). The book includes papers in the field of intelligent computing. The book covers the areas of machine learning and robotics, signal processing and Internet of things, big data and renewable energy sources.
Author: Mark Levene
Publisher: John Wiley & Sons
ISBN: 1118060342
Category : Computers
Languages : en
Pages : 384
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Book Description
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Author: Prabhu TL
Publisher: NestFame Creations Pvt Ltd.
ISBN:
Category : Business & Economics
Languages : en
Pages : 95
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Book Description
In today's fast-paced digital world, the mobile phone has become more than just a communication device—it's a lifeline to the internet, commerce, entertainment, and social connections. With billions of people spending hours on their smartphones daily, mobile marketing is no longer optional for businesses; it’s essential. Mobile Marketing: Unlocking the Power of Connected Consumers is your ultimate guide to mastering the strategies, tools, and techniques needed to thrive in this mobile-first era. This comprehensive book explores the dynamic world of mobile marketing, offering actionable insights to help you connect with your audience where they spend the most time—on their mobile devices. Whether you're a marketer, entrepreneur, business owner, or student, this book equips you with the knowledge and skills to create impactful campaigns that drive real results. What You’ll Learn: Foundations of Mobile Marketing: ○ Understand the evolution of mobile marketing and why it’s pivotal in today’s digital landscape. ○ Learn how mobile devices have transformed consumer behavior and reshaped marketing strategies. Crafting a Winning Mobile Strategy: ○ Develop a mobile-first marketing strategy tailored to your goals and audience. ○ Explore the role of mobile apps, websites, and social platforms in engaging users. Cutting-Edge Techniques and Tools: ○ Dive into advanced techniques like geofencing, augmented reality (AR), and artificial intelligence (AI). ○ Master app store optimization (ASO), mobile video marketing, and mobile search engine optimization (SEO). Maximizing Engagement and Retention: ○ Leverage tools like push notifications, SMS/MMS campaigns, and loyalty programs to boost user retention. ○ Discover gamification and personalization strategies that keep users coming back. Measuring Success and Overcoming Challenges: ○ Learn how to track and analyze key metrics like retention rate, return on ad spend (ROAS), and cost per install (CPI). ○ Address challenges such as ad fatigue, data privacy concerns, and high competition with proven solutions. Real-World Examples and Case Studies: Gain inspiration and practical knowledge from success stories of brands like Starbucks, Nike, IKEA, and Domino’s. See how they leveraged mobile marketing to enhance customer engagement, increase sales, and achieve global recognition. Why This Book? Unlike other marketing guides, Mobile Marketing: Unlocking the Power of Connected Consumers focuses exclusively on the unique opportunities and challenges of mobile platforms. With easy-to-follow explanations, actionable tips, and practical examples, this book bridges the gap between strategy and execution. Who Should Read This Book? This book is ideal for: ● Marketers aiming to expand their expertise and achieve greater ROI from mobile campaigns. ● Entrepreneurs and Business Owners looking to grow their brand in a mobile-first marketplace. ● Students and Academics exploring mobile marketing concepts for research or coursework. ● Technology Enthusiasts eager to understand the intersection of marketing and innovation. Future-Proof Your Marketing Strategy: As mobile technologies continue to evolve, staying ahead of trends is crucial. This book provides insights into the future of mobile marketing, including the rise of 5G, voice search, wearable devices, and blockchain applications. With Mobile Marketing: Unlocking the Power of Connected Consumers, you'll gain the confidence and tools to create impactful mobile campaigns that drive engagement, build loyalty, and generate revenue. Whether you’re starting from scratch or refining your strategy, this book is your trusted companion in navigating the exciting world of mobile marketing. Take the next step in your marketing journey and unlock the power of mobile today!
Author: Shane Diffily
Publisher: Lulu.com
ISBN: 1411685296
Category : Computers
Languages : en
Pages : 410
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Book Description
This book presents a practical model for the management and maintenance of your website. Such a site can be of any size and in any industry - from an intranet of a few dozen pages to a huge online music store. The fundamentals are the same. Written entirely from the manager's point-of-view, The Website Manager's Handbook provides a roadmap through the neglected issues of site maintenance and governance. The purpose is to equip you with the knowledge you need to make informed decisions. This book has already been described by respected web-commentator Gerry McGovern as "very clear and well written...a lot of practical depth".
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 0470495383
Category : Business & Economics
Languages : en
Pages : 771
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Book Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Author: Ron Legarski
Publisher: SolveForce
ISBN:
Category : Computers
Languages : en
Pages : 669
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Book Description
The Comprehensive Guide to Website Design, Web Development, and Web Marketing: Online & Offline Strategies, Programming, Software, Devices, and Applications is an essential resource for mastering the digital world. Co-authored by industry leaders Ron Legarski and Ned Hamzic, this book covers every aspect of website creation, development, and marketing. From the fundamentals of coding to the latest in digital marketing trends, this guide is designed to provide readers with actionable insights and practical strategies. Whether you're a web developer, designer, marketer, or business owner looking to enhance your online presence, this guide delves deep into essential topics such as: Web design principles, including UX/UI, responsive design, and visual hierarchy. Web development using HTML5, CSS, JavaScript, and backend technologies like PHP and MySQL. Comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing. Mobile-first design and emerging technologies such as AI, IoT, and blockchain. Online and offline marketing integration for holistic business growth. The book also includes insights into cloud services, web hosting, and security practices, ensuring that your website is not only functional but also scalable and secure. With their combined expertise, Ron Legarski and Ned Hamzic offer a complete guide for anyone looking to navigate the complexities of website design, development, and marketing, making this book a valuable resource for both beginners and seasoned professionals.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: C. P. Kumar
Publisher: C. P. Kumar
ISBN:
Category : Business & Economics
Languages : en
Pages : 77
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Book Description
"A Guide to SEO Executive Skills" is an essential companion for navigating the dynamic world of search engine optimization. This comprehensive guide explores the fundamentals of SEO, from understanding search engines to practical strategies like website analysis, keyword research, and on-page optimization. It delves into technical skills, ethical practices, and advanced SEO strategies, offering insights for both beginners and seasoned professionals. Whether you're optimizing content or tracking performance, this book provides a roadmap for success in the evolving field of SEO, making it an indispensable resource for those aspiring to excel in their roles and explore career growth opportunities.
