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Author: Albattat, Ahmad
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Author: Albattat, Ahmad
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 396
Get Book Here
Book Description
Intellectual property is a powerful tool in the tourism sector, often acting as a strong commercial ally for industry. Strategies in intellectual property set businesses apart from their competition while promoting national culture and heritage and improving financial status. As tourism and travel become commonplace, businesses and sectors must offer unique opportunities for travelers by marketing their spaces using intellectual ideals, such as ideas, feelings, impressions, and emotions. Further research into intellectual property protection will help businesses stand out in the increasingly competitive tourist industry. Navigating Intellectual Property Challenges in Tourism presents fresh insights into conventional and contemporary paradigms, techniques, and methodologies, as well as more current advancements in research methodology in intellectual property in tourism. It offers solutions for tourism challenges, such as effective trademarks, reputation building, social media branding, and cultural marketing. This book covers topics such as conservation and preservation, global business, and sustainable development, and is a useful resource for business owners, marketing professionals, environmental scientists, researchers, and academicians.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280530348
Category : Law
Languages : en
Pages : 110
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Book Description
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Author:
Publisher: DIANE Publishing
ISBN: 1428980776
Category :
Languages : en
Pages : 106
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Book Description
In the past, research programs funded by the Department of Defense (DoD) often led industry efforts in technology. Today the reverse is largely the case. Technology leadership has shifted to industry, where most research and development (R & D) dollars are spent.
Author:
Publisher:
ISBN: 9789284422388
Category : Branding (Marketing)
Languages : en
Pages : 106
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Book Description
"This publication helps to understand the connection between intellectual property (IP) and tourism. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, geographical indications and certification marks, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes". -- Page [4] of cover.
Author: Mostafa Al-Emran
Publisher: Springer Nature
ISBN: 3031517164
Category : Computers
Languages : en
Pages : 250
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Book Description
This book addresses recent research trends concerning the role of the Metaverse in advancing the education and finance sectors from various perspectives. These trends are explored through multiple case studies employing diverse analytical approaches. The chapters aim to aid scholars and postgraduate students in pursuing future research in this domain and identifying potential developments in Metaverse applications.
Author: Jo Alice Darden
Publisher: Aspatore Books
ISBN: 9780314279651
Category : Law
Languages : en
Pages : 165
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Book Description
Author: Bahaaeddin Alareeni
Publisher: Springer Nature
ISBN: 3031674316
Category :
Languages : en
Pages : 607
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Book Description
Author: Singh, Surabhi
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
There is a serious issue affecting the tourism sector right now. Traditional service models and approaches are no longer sufficient to meet the evolving needs and expectations of travelers in a world characterized by unpredictability and rapid change. The demand for immersive and unique experiences has pushed this industry to explore innovative solutions. The challenge serves as the backdrop for the book, Service Innovations in Tourism: Metaverse, Immersive Technologies, and Digital Twin. In response to the industry's changing demands, this book offers a visionary solution. It presents a thorough exploration of service innovations in tourism, focusing on the transformative potential of the metaverse, digital twins, and immersive technologies. These cutting-edge innovations are reshaping the tourism landscape, offering travelers exciting new ways to choose accommodations, plan trips, and engage in events. This book goes beyond theoretical exploration into practical guidance that gives academic scholars, practitioners, students, and industry professionals the skills and insights they need to navigate and thrive in this quickly evolving field.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264008349
Category :
Languages : en
Pages : 328
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Book Description
This book assesses the strengths and weaknesses of the institutional, legal and regulatory frameworks that currently govern space activities in the OECD area and beyond.
Author: World Intellectual Property Organization
Publisher: WIPO
ISBN: 9280530070
Category : Law
Languages : en
Pages : 156
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Book Description
The first report in a new flagship series, WIPO Technology Trends, aims to shed light on the trends in innovation in artificial intelligence since the field first developed in the 1950s.
