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Author: Stephen Waddington
Publisher:
ISBN: 9781364971519
Category :
Languages : en
Pages :
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Book Description
#PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
Author: Stephen Waddington
Publisher:
ISBN: 9781364971519
Category :
Languages : en
Pages :
Get Book Here
Book Description
#PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
Author: Stephen Waddington
Publisher:
ISBN: 9781320606530
Category :
Languages : en
Pages :
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Book Description
My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.
Author: Stuart Fagin
Publisher: SEG Books
ISBN: 1560800852
Category : Seismic prospecting
Languages : en
Pages : 184
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Book Description
This is an informal review of the principle techniques and issues associated with prestack depth imaging. The intended audience for this book would be those seismic interpreters, processors, managers, and explorationists who require basic familiarity with the technology that has so greatly expanded the range of geologic structures that can be successfully imaged. The emphasis of the book is on velocity-model building techniques that are the key to successful depth imaging.
Author: Ian Frederick Jones
Publisher: SEG Books
ISBN: 1560801476
Category : Science
Languages : en
Pages : 1427
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Book Description
Compilation of material published 1983-2004.
Author: Trevor Young
Publisher: Digital Citizen
ISBN: 0648669610
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Author: John C. Bancroft
Publisher: SEG Books
ISBN: 156080145X
Category : Science
Languages : en
Pages : 483
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Book Description
This volume is designed to give the practicing geophysicist an understanding of the principles of prestack migration, presented with intuitive reasoning that avoids difficult math. Modeling with common-shot record and a constant-offset section are used to introduce prestack migration. New material in this revised edition of the original 1998 book includes algorithms that lead to and include Claerbout's inversion method.
Author: Gijs J. O. Vermeer
Publisher: SEG Books
ISBN: 1560803037
Category : Science
Languages : en
Pages : 369
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Book Description
Details the properties of 3D acquisition geometries and shows how they naturally lead to the 3D symmetric sampling approach to 3D survey design. Many examples are used to illustrate choices of acquisition parameters, and the link between survey parameters and noise suppression as well as imaging is an intrinsic part of the contents.
Author: Clea Bourne
Publisher: Springer Nature
ISBN: 3031139569
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Author: Özdoğan Yilmaz
Publisher: SEG Books
ISBN: 1560800941
Category : Science
Languages : en
Pages : 2065
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Book Description
Expanding the author's original work on processing to include inversion and interpretation, and including developments in all aspects of conventional processing, this two-volume set is a comprehensive and complete coverage of the modern trends in the seismic industry - from time to depth, from 3D to 4D, from 4D to 4C, and from isotropy to anisotropy.
Author: Satinder Chopra
Publisher: SEG Books
ISBN: 1560803193
Category : Science
Languages : en
Pages : 303
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Book Description
AVO (SEG Investigations in Geophysics No. 16) by Satinder Chopra and John Castagna begins with a brief discussion on the basics of seismic-wave propagation as it relates to AVO, followed by a discussion of the rock-physics foundation for AVO analysis including the use of Gassmann’s equations and fluid substitution. Then, the early seismic observations and how they led to the birth of AVO analysis are presented. The various approximations for the Zoeppritz equations are examined, and the assumptions and limitations of each approximation are clearly identified. A section on the factors that affect seismic amplitudes and a discussion of the processing considerations important for AVO analysis are included. A subsequent section explores the various techniques used in AVO interpretation. Finally, topics including the influence of anisotropy in AVO analysis, the use of AVO inversion, estimation of uncertainty in AVO analysis, converted-wave AVO, and the future of the AVO method are discussed. Equally helpful to new entrants into the field as well as to seasoned workers, AVO will provide readers with the most up-to-date knowledge on amplitude variation with offset.
