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Author: Stephen Waddington
Publisher:
ISBN: 9781320606530
Category :
Languages : en
Pages :
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Book Description
My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.
Author: Stephen Waddington
Publisher:
ISBN: 9781320606530
Category :
Languages : en
Pages :
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Book Description
My PRstack consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation.
Author: Trevor Young
Publisher: Digital Citizen
ISBN: 0648669610
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Author: Stephen Waddington
Publisher:
ISBN: 9781364971519
Category :
Languages : en
Pages :
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Book Description
#PRstack is the largest crowd-sourced education effort in the history of PR practice. 30 free guides are now available to help public relations professionals get better at digital PR.This second book comprises a series of case studies by public relations practitioners exploring modern aspects of PR practice. 30 contributors created over 40 practical examples of tools used in public relations, content marketing, and search engine optimisation (SEO).
Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462215
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.
Author: Enwenode Onajite
Publisher: Elsevier
ISBN: 0128172363
Category : Science
Languages : en
Pages : 438
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Book Description
Applied Techniques to Integrated Oil and Gas Reservoir Characterization: A Problem-Solution Discussion with Experts presents challenging questions encountered by geoscientists in their day-to-day work in the exploration and development of oil and gas fields and provides potential solutions from experts working in the field. Covers Amplitude Versus Offset (AVO), well-to-seismic tie, phase of seismic data, seismic inversion studies, pore pressure prediction, rock physics and exploration geological. The text examines challenges in the industry as well as the solutions and techniques used to overcome those challenges. Over the past several years there has been a growing integration of geophysical, geological, and reservoir engineering, production and petrophysical data to predict and determine reservoir properties. This includes reservoir extent and sand development away from the well bore, as well as in unpenetrated prospects, leading to optimization planning for field development. As such, geoscientists now must learn the technology, processes and challenges involved within their specific functions in order to complete day-to-day activities. Presents a thorough understanding of the requirements and issues of various disciplines in characterizing a wide spectrum of reservoirs Includes real-life problems and challenging questions encountered by geoscientists in their day-to-day work, along with answers from experts working in the field Provides an integrated approach among different disciplines (geology, geophysics, petrophysics, and petroleum engineering)
Author: Ian Frederick Jones
Publisher: SEG Books
ISBN: 1560801476
Category : Science
Languages : en
Pages : 1427
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Book Description
Compilation of material published 1983-2004.
Author: John C. Bancroft
Publisher: SEG Books
ISBN: 156080145X
Category : Science
Languages : en
Pages : 483
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Book Description
This volume is designed to give the practicing geophysicist an understanding of the principles of prestack migration, presented with intuitive reasoning that avoids difficult math. Modeling with common-shot record and a constant-offset section are used to introduce prestack migration. New material in this revised edition of the original 1998 book includes algorithms that lead to and include Claerbout's inversion method.
Author: Stuart Fagin
Publisher: SEG Books
ISBN: 1560800852
Category : Seismic prospecting
Languages : en
Pages : 184
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Book Description
This is an informal review of the principle techniques and issues associated with prestack depth imaging. The intended audience for this book would be those seismic interpreters, processors, managers, and explorationists who require basic familiarity with the technology that has so greatly expanded the range of geologic structures that can be successfully imaged. The emphasis of the book is on velocity-model building techniques that are the key to successful depth imaging.
Author: Alison Theaker
Publisher: Routledge
ISBN: 1317487370
Category : Business & Economics
Languages : en
Pages : 575
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Book Description
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key further reading. Featuring wide ranging contributions from key figures in the PR profession, the new edition presents a new chapter on public relations and activism, alongside discussion of key critical themes in public relations research and exploratory case studies on public relations practices in relation to a variety of different institutions, including The Bank of Scotland, Queen Margaret University, Diabetes UK, Continental Tyres, and Action for Children. Split into four parts exploring key conceptual themes of the context of public relations, strategic public relations, stakeholder public relations, and shaping the future, the book offers coverage of essential areas including: public relations, politics and the media media relations in the social media age using new technology effectively in public relations public relations and engagement in the not-for-profit sector business-to-business public relations the public relations of globalisation.
Author: American Historical Association
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 1206
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Book Description
