My First Sixty Years in Advertising PDF Download
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Author: Maxwell Sackheim
Publisher: Prentice Hall
ISBN: 9780136084488
Category : Advertising, Direct-mail
Languages : en
Pages : 224
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Book Description
Author: Maxwell Sackheim
Publisher: Prentice Hall
ISBN: 9780136084488
Category : Advertising, Direct-mail
Languages : en
Pages : 224
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Description: A guide to placing advertisements in American publications, produced for French businesses. Includes advice and lists of magazines, newspapers, religious publications and agricultural publications, accompanied by information on advertising rates.
Author: Maxwell Sackheim
Publisher: Tab Books
ISBN:
Category : Advertising
Languages : en
Pages : 218
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Book Description
Author: Patrick Peduto
Publisher: Bookbaby
ISBN: 9781543967524
Category :
Languages : en
Pages : 158
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Book Description
It took 50 years on Madison Avenue, a million concepts for mostly Fortune 100 Companies and more than a hundred professionals to write this book.
Author: Heidi Garofalo
Publisher: Lulu.com
ISBN: 1411691938
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
The surprising, shocking, often hilarious true story of a husband and wife team of licensed Florida Realtors. Learn along with them as they navigate through eccentric and seductive clients, a psychotic Broker, bizarre houses, and dog-eat-dog behavior.Told from the point of view of a retired Disney and Warner Brothers Animator who decided to become a Realtor, the descriptive prose is peppered with off-beat humor and colorful character descriptions. Heidi makes you "see" the people and houses she dealt with. She had no idea what sort of experiences she would REALLY have to deal with when she plunged into the real estate business!!!
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1156
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Book Description
Author: Claude Hopkins
Publisher: Lulu.com
ISBN: 1105161269
Category :
Languages : en
Pages : 92
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Book Description
Author: Mike Moser
Publisher: Harvard Business Press
ISBN: 1422163571
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company--and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all sizes and kinds to leverage insights and strategies once only available through big-gun consulting and ad agencies. Step by step, it guides readers through the four key components of brand strategy: identifying core values, creating a focused brand message, developing a distinctive brand personality, and choosing a consistent set of brand icons. Filled with vivid case examples and practical worksheets, United We Brand is essential for anyone involved in charting a company's distinctive path to success. Winner of five Clio Awards and two Cannes Lions.
Author: Mark Yarnell
Publisher: Crown
ISBN: 0307757862
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another profession You owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing." — Doug Wead, former special assistant to the president, the Bush Administration
Author: Robert C. Worstell
Publisher: Lulu.com
ISBN: 1312099909
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins
