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Category :
Languages : en
Pages : 0
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Author:
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Category :
Languages : en
Pages : 0
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Author: David A. Aaker
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Author: James H. Myers
Publisher: South Western Educational Publishing
ISBN: 9780877573012
Category : Marketing
Languages : en
Pages : 0
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Book Description
Multivariate statistical analysis techniques are now an integral part of most large-scale strategic market studies, so marketing practitioners must learn what these techniques can do and how to apply them.However, most marketers have little or no formal training in complex analytical methods, and many have neither the time nor the interest in acquiring this knowledge. If you are one of them, this book is for you. Managerial Applications of Multivariate Analysis in Marketing is written for marketing research practitioners-even those who don’t have time to read it cover to cover. Each chapter is as self-contained as possible so that researchers and decision makers can more quickly understand the fundamentals of any one statistical technique. It is a reference book, not a textbook, so it does not focus on the statistical techniques themselves and leave you to wonder how they apply to marketing. Most of the calculations in this book can be done by a personal computer, so the authors only cover the math you need while focusing on the marketing implications.
Author: David A. Aaker
Publisher: Scientific Press, Incorporated
ISBN: 9780894260292
Category : Marketing
Languages : en
Pages : 244
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Book Description
Author: Daniel Robert Toy
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 90
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Author: Thomas Cleff
Publisher: Springer
ISBN: 303017767X
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
This textbook will familiarize students in economics and business, as well as practitioners, with the basic principles, techniques, and applications of applied statistics, statistical testing, and multivariate data analysis. Drawing on practical examples from the business world, it demonstrates the methods of univariate, bivariate, and multivariate statistical analysis. The textbook covers a range of topics, from data collection and scaling to the presentation and simple univariate analysis of quantitative data, while also providing advanced analytical procedures for assessing multivariate relationships. Accordingly, it addresses all topics typically covered in university courses on statistics and advanced applied data analysis. In addition, it does not limit itself to presenting applied methods, but also discusses the related use of Excel, SPSS, and Stata.
Author: ED AAKER
Publisher:
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Category :
Languages : en
Pages : 0
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Author: Jagdish N. Sheth
Publisher: Marketing Classics Press
ISBN: 1613111274
Category : Business & Economics
Languages : en
Pages : 11
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Book Description
Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas related to these techniques.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Author: Michael Lieberman
Publisher: Createspace Independent Publishing Platform
ISBN: 9781985206267
Category :
Languages : en
Pages : 284
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Book Description
For more than 25 years Michael Lieberman used his statistical paintbrush to define problems and set in motion the process that links the producers, customers, and end users to the marketer through information. This information is used to identify and define marketing opportunities and problems and improve one's understanding of marketing as a process. When embarking on a strategic decision, it is often best to start at the end: What does the client want in his hand at the end of the process? This volume is a collection of procedures based on statistical methods and inference to solve strategic marketing issues, define choice motives, forecast the optimum price of items, instruct graphically what the marketing problem needs to solve, and discuss thought within the marketing, research, and strategic consulting industries.
Author: Control Data Corporation
Publisher:
ISBN:
Category :
Languages : en
Pages : 416
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