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Author: Sigrid Norris
Publisher: Routledge
ISBN: 1136622322
Category : History
Languages : en
Pages : 248
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Book Description
In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.
Author: Sigrid Norris
Publisher: Routledge
ISBN: 1136622322
Category : History
Languages : en
Pages : 248
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Book Description
In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.
Author: Santosh Khadka
Publisher: Utah State University Press
ISBN: 1607327961
Category : Language Arts & Disciplines
Languages : en
Pages : 303
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Book Description
Bridging the Multimodal Gap addresses multimodality scholarship and its use in the composition classroom. Despite scholars’ interest in their students’ multiple literacies, multimodal composition is far from the norm in most writing classes. Essays explore how multimodality can be implemented in courses and narrow the gap between those who regularly engage in this instruction and those who are still considering its scholarly and pedagogical value. After an introductory section reviewing the theory literature, chapters present research on implementing multimodal composition in diverse contexts. Contributors address starter subjects like using comics, blogs, or multimodal journals; more ambitious topics such as multimodal assignments in online instruction or digital story telling; and complex issues like assessment, transfer, and rhetorical awareness. Bridging the Multimodal Gap translates theory into practice and will encourage teachers, including WPAs, TAs, and contingent faculty, to experiment with multiple modes of communication in their projects. Contributors: Sara P. Alvarez, Steven Alvarez, Michael Baumann, Joel Bloch, Aaron Block, Jessie C. Borgman, Andrew Bourelle, Tiffany Bourelle, Kara Mae Brown, Jennifer J. Buckner, Angela Clark-Oates, Michelle Day, Susan DeRosa, Dànielle Nicole DeVoss, Stephen Ferruci, Layne M. P. Gordon, Bruce Horner, Matthew Irwin, Elizabeth Kleinfeld, Ashanka Kumari, Laura Sceniak Matravers, Jessica S. B. Newman, Mark Pedretti, Adam Perzynski, Breanne Potter, Caitlin E. Ray, Areti Sakellaris, Khirsten L. Scott, Rebecca Thorndike-Breeze, Jon Udelson, Shane A. Wood, Rick Wysocki, Kathleen Blake Yancey
Author: Janina Wildfeuer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110608693
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
Author: Gunther R. Kress
Publisher: Taylor & Francis
ISBN: 0415320607
Category : Language Arts & Disciplines
Languages : en
Pages : 234
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Book Description
Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.
Author: John Bateman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110480042
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Author: Jennifer Rowsell
Publisher: Routledge
ISBN: 0415676231
Category : Education
Languages : en
Pages : 194
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Book Description
Beginning with theory, focusing on insider stories about modes, how they work, and how to work with them, then concluding with the implications and application of such information, this text brings the multiple modes together into an integrated theory of multimodality.
Author: Theo van Leeuwen
Publisher: Routledge
ISBN: 1000408647
Category : Language Arts & Disciplines
Languages : en
Pages : 152
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Book Description
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
Author: Montez Fernandes Fernandes
Publisher:
ISBN: 9781443894654
Category : Dance
Languages : en
Pages : 228
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Book Description
"The chapters in this book are the product of an international conference organised in Lisbon to mark the closure of the TKB project "A Transmedia Knowledge-Base for Performing Arts". Under the title "Multimodal Communication: Language, Performance and Digital Media", this conference provided a forum for researchers and artists from different research fields, interested in the study and documentation of the performing arts. The book offers contributions on issues of multimodality in human interaction and performance, embodied cognition and metaphor, gesture studies, video annotation for creative processes, and performance and digital media.
Author: Helen de Silva Joyce
Publisher: Routledge
ISBN: 1351329561
Category : Language Arts & Disciplines
Languages : en
Pages : 214
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Book Description
This volume takes a broad view of multimodality as it applies to a wide range of subject areas, curriculum design, and classroom processes to examine the ways in which multiple modes combine in contemporary classrooms and its subsequent impact on student learning. Grounded in a systemic functional linguistic framework and featuring contributions from scholars across educational and multimodal research, the book begins with a historical overview of multimodality’s place in Western education and then moves to a discussion of the challenges and rewards of integrating multimodal texts and ever-evolving technologies in a variety of settings, include primary, language, music, early childhood, Montessori, and online classrooms. As a state of the art of teaching and learning through different modalities in different educational contexts, this book is an indispensable resource for students and scholars in applied linguistics, multimodality, and language education.
Author: Eija Ventola
Publisher: John Benjamins Publishing
ISBN: 9027232067
Category : Language Arts & Disciplines
Languages : en
Pages : 260
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Book Description
This volume sign posts several paths of multimodality research and theory-building today. The chapters represent a cross-section of current perspectives on multimodal discourse with a special focus on theoretical and methodological issues (mode hierarchies, modelling semiotic resources as multiple semiotic systems, multimodal corpus annotation). In addition, it discusses a wide range of applications for multimodal description in fields like mathematics, entertainment, education, museum design, medicine and translation.
