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Author: Louise J. Ravelli
Publisher: Routledge
ISBN: 113474790X
Category : Language Arts & Disciplines
Languages : en
Pages : 207
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Book Description
This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.
Author: Louise J. Ravelli
Publisher: Routledge
ISBN: 113474790X
Category : Language Arts & Disciplines
Languages : en
Pages : 207
Get Book Here
Book Description
This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.
Author: John Bateman
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110480042
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Author: Markus A. Höllerer
Publisher: Emerald Group Publishing
ISBN: 1787433323
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author: Dora Renna
Publisher: BoD – Books on Demand
ISBN: 383821594X
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
Society is characterized by a constant flow of multimodal products, which increasingly blur the lines between screen and reality, and audiovisual translation allows overcoming geographical and linguistic frontiers between small realities across the planet. However, research has long struggled to adapt its methodologies to effectively analyze such phenomena, and even more to scale its results through larger corpus analyses. Dora Renna proposes a pioneering framework, informed by the latest trends in audiovisual translation and multimodality and fit to achieve the complex task of operatively including multimodality in a rigorous corpus analysis of source and target versions of films characterized by language variation as a key element of character design. While language is at the core of her analysis, its role in the broader audiovisual context is explored thanks to a solid network of relations that shed light on linguistic and translational choices as well as on their implications. Framework and methodology are explained in detail and thoroughly applied to the case study to show how this perspective contributes to move a step forward in corpus-based audiovisual translation studies. The results obtained are unexpected and urge readers to overcome old attitudes towards audiovisual translation and multimodal corpora.
Author: SHARON OVIATT
Publisher: Springer Nature
ISBN: 3031022130
Category : Computers
Languages : en
Pages : 221
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Book Description
During the last decade, cell phones with multimodal interfaces based on combined new media have become the dominant computer interface worldwide. Multimodal interfaces support mobility and expand the expressive power of human input to computers. They have shifted the fulcrum of human-computer interaction much closer to the human. This book explains the foundation of human-centered multimodal interaction and interface design, based on the cognitive and neurosciences, as well as the major benefits of multimodal interfaces for human cognition and performance. It describes the data-intensive methodologies used to envision, prototype, and evaluate new multimodal interfaces. From a system development viewpoint, this book outlines major approaches for multimodal signal processing, fusion, architectures, and techniques for robustly interpreting users' meaning. Multimodal interfaces have been commercialized extensively for field and mobile applications during the last decade. Research also is growing rapidly in areas like multimodal data analytics, affect recognition, accessible interfaces, embedded and robotic interfaces, machine learning and new hybrid processing approaches, and similar topics. The expansion of multimodal interfaces is part of the long-term evolution of more expressively powerful input to computers, a trend that will substantially improve support for human cognition and performance. Table of Contents: Preface: Intended Audience and Teaching with this Book / Acknowledgments / Introduction / Definition and Typre of Multimodal Interface / History of Paradigm Shift from Graphical to Multimodal Interfaces / Aims and Advantages of Multimodal Interfaces / Evolutionary, Neuroscience, and Cognitive Foundations of Multimodal Interfaces / Theoretical Foundations of Multimodal Interfaces / Human-Centered Design of Multimodal Interfaces / Multimodal Signal Processing, Fusion, and Architectures / Multimodal Language, Semantic Processing, and Multimodal Integration / Commercialization of Multimodal Interfaces / Emerging Multimodal Research Areas, and Applications / Beyond Multimodality: Designing More Expressively Powerful Interfaces / Conclusions and Future Directions / Bibliography / Author Biographies
Author: Arlene Archer
Publisher: BRILL
ISBN: 9004297197
Category : Language Arts & Disciplines
Languages : en
Pages : 331
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Book Description
Multimodality in Writing attempts to generate and apply new theories, disciplines and methods to account for semiotic processes in texts and during text production. It thus showcases new directions in multimodal research and theorizing writing practices from a multimodal perspective. It explores texts, producers of texts, and readers of texts. It also focuses on teaching multimodal text production and writing pedagogy from different domains and disciplines, such as rhetoric and writing composition, architecture, mathematics, film-making, science and the newsroom. Multimodality in Writing explores the kinds of methodological approaches that can augment social semiotic approaches to analyzing and teaching writing, including rhetoric, Systemic Functional Linguistics, ethnographic approaches, and genre pedagogy. Much of the research shows how the regularities of modes and interest of sign makers are socially shaped to realize convention. Because of this, the approaches are strongly underpinned by social and cultural theories of representation and communication.
Author: Xiaoting Li
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110460513
Category : Language Arts & Disciplines
Languages : en
Pages : 424
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Book Description
This book meets the demands of scholars of Chinese linguistics as well as researchers on multimodality from a cross-linguistic and comparative perspective. It sheds new light on the traditional study of Chinese discourse and grammar. The volume brings together leading scholars working on the state-of-the-art research on this topic from all over the world, contributing to the understanding of the multimodal nature of human interaction at large.
Author: Martin Siefkes
Publisher: Sprache ¿ Medien ¿ Innovationen
ISBN: 9783631675625
Category : Aesthetics
Languages : en
Pages : 0
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Book Description
The book outlines experimental style research in aesthetics and multimodality research. It focuses on human cognitive and perceptual processes connected with style. On this basis, a common theoretical basis for style in literature, art, architecture, and design is proposed. - neuroaesthetics; stylistics; linguistics; cognition; art; design
Author: Janina Wildfeuer
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110608693
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
Author: Theo van Leeuwen
Publisher: Routledge
ISBN: 1000408647
Category : Language Arts & Disciplines
Languages : en
Pages : 161
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Book Description
This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films. Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication. Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.
