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Author: Rowan R. Mackay
Publisher: Routledge
ISBN: 135159544X
Category : Language Arts & Disciplines
Languages : en
Pages : 216
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Book Description
This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.
Author: Rowan R. Mackay
Publisher: Routledge
ISBN: 135159544X
Category : Language Arts & Disciplines
Languages : en
Pages : 216
Get Book Here
Book Description
This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.
Author: Arianna Maiorani
Publisher: Routledge
ISBN: 1135020493
Category : Language Arts & Disciplines
Languages : en
Pages : 317
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Book Description
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
Author: Markus A Höllerer
Publisher: Routledge
ISBN: 1315454998
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
Author: Ruth Wodak
Publisher: Routledge
ISBN: 1351728962
Category : Language Arts & Disciplines
Languages : en
Pages : 971
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Book Description
The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering – among others – content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.
Author: Andrew S. Ross
Publisher: Routledge
ISBN: 1351263862
Category : Language Arts & Disciplines
Languages : en
Pages : 318
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Book Description
This volume provides a comprehensive analysis of the ways in which digital communication facilitate and inform discourses of legitimization and delegitimization in contemporary participatory cultures. The book draws on multiple theoretical traditions from critical discourse analysis to allow for a greater critical engagement of the ways in which values are either justified or criticized on social media platforms across a variety of social milieus, including the personal, political, religious, corporate, and commercial. The volume highlights data from across ten national contexts and a range of online platforms to demonstrate how these discursive practices manifest themselves differently across a range of settings. Taken together, the seventeen chapters in this book offer a more informed understanding of how these discursive spaces help us to interpret the manner in which digital communication can be used to legitimize or delegitimize, making this book an ideal resource for students and scholars in discourse analysis, sociolinguistics, new media, and media production.
Author: Markus A. Höllerer
Publisher: Emerald Group Publishing
ISBN: 1787433323
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author: Piotr Cap
Publisher: John Benjamins Publishing
ISBN: 9027271488
Category : Language Arts & Disciplines
Languages : en
Pages : 440
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Book Description
Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.
Author: Rowan R. Mackay
Publisher: Routledge
ISBN: 1351595458
Category : Language Arts & Disciplines
Languages : en
Pages : 264
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Book Description
This volume meditates on the various meanings of legitimation and expands on the notion that language can be used to gain or preserve it by demonstrating the added impact of other modes in specific examples of political and institutional discourse. The book draws on a multilayered framework that builds on and integrates work from both critical discourse analysis and social semiotic traditions, as well as the work of philosophers such as Habermas, Weber, and Rousseau, to show how it might be applied in practice to analyse and understand myriad forms of discourse. The volume focuses on examples from political campaign spots, which highlight various modes, including images, film, oratory, and color, but are also of global relevance and scale, highlighting their unique and complex position at the nexus between legitimation and multimodality. Offering a new analytical framework for understanding legitimation across a range of discursive contexts, this book will be of particular interest to students and scholars in discourse analysis, multimodality, political science, psychology, design, and education.
Author: Tiffany D. Kinney
Publisher: Rowman & Littlefield
ISBN: 1793605866
Category : Language Arts & Disciplines
Languages : en
Pages : 245
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Book Description
Legitimization of Mormon Feminist Rhetors studies how marginalized groups use rhetorical strategies to craft legitimacy for themselves. Kinney uses archival research to parse the rhetorical devices employed by Mormon feminist women. The author assumes a pan-historical methodology by examining four unique examples of notable Mormon feminist rhetors that stretch across the 191-year history of this religion: Emmeline B. Wells (1828–1921), Fawn Brodie (1915–1981), Sonia Johnson (1936–present), and Kate Kelly (1980–present). Backed by intensive analysis, the author finds that Mormon feminist women take up the ancient rhetorical canons as a heuristic to cultivate a position of authority for themselves: Wells employs arrangement patterns, Brodie engages with memory, Johnson draws upon invention practices, and Kelly applies delivery strategies. Scholars and students of communication, rhetoric, religion, and women’s studies will find this book particularly interesting.
Author: Janina Wildfeuer
Publisher: Frontiers Media SA
ISBN: 2832551963
Category : Language Arts & Disciplines
Languages : en
Pages : 203
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Book Description
Multimodality has most recently been described no longer as a research field or discipline on its own, but rather as a “stage of development within a field” (Bateman 2022a, 49). The realization that (1) many different fields and disciplines now enter their own multimodal phase with new interest in multimodal phenomena and that (2) these disciplines all commit to the development of multimodality research with their own theoretical principles and methodological tools, brings with it not only an immense breadth of potential analytical objects, but also many new meta-methodological issues. “We need to find ways of ‘combining’ insights from the variously imported theoretical and methodological backgrounds brought along by previous non-multimodal stages of any contributing disciplines” (Bateman 2022a, 49). At the same time, the search for a meta-methodology for multimodal analyses is pushed further by the recent trend towards more empirical approaches to multimodal phenomena and the development and use of larger multimodal corpora that just as well require theoretical and methodological refinements. “We need to develop ways of strengthening claims with robustly applicable methods which nevertheless remain firmly anchored theoretically” (Bateman 2022b, 64). For a productive handling of these issues, disciplinary triangulation and finding a ‘common language’ or metalanguage (Maton & Chen 2016) for an ‘integrationist interdisciplinarity’ (van Leeuwen 2005) are the greatest challenges in contemporary multimodality research (Bateman 2022a). Also, there is a need for reconceptualizing the practice of analysis by making available large-scale corpora and broader and more complex empirical setups to fully process the ‘move from theory to data,’ and to substantiate long-lasting theoretical and methodological hypotheses (Pflaeging et al. 2021). For this project, we see these challenges productively as “a multimodal task from the ground up,” as John Bateman (2022b, 64) has phrased it in one of his most recent papers. This Research Topic will address this task by convening the most recent theoretical, methodological, practical, and empirical developments within contemporary multimodality research. The aim is to gain new insights in • the metalanguages or external languages that are currently being developed for multimodal analysis in many different research fields and disciplines, e.g., in pedagogy, literary theory, cultural studies, design, argumentation theory, computer science, and (experimental) psychology; • newest results from data collection methods and multimodal corpus analyses that expand the current quantitative work by, e.g., applying existing theories and methods to larger datasets, or exploring the newest communication technologies. We are particularly interested in seeing how works addressing these aspects contribute to finding ways of productive triangulation and integration for and within a meta-methodology for multimodality research. This Research Topic aims to bring together scholars from a variety of disciplines interested in multimodality research to review, explore, and advance the contributions that John Bateman, as one of the key figures in multimodality research, has made to both theory- and method-building as well as to the driving forward of multimodal empirical and corpus analyses. We welcome contributions that, for example, • critically address the theoretical and methodological advancements that John Bateman has made with regard to the notions of semiotic mode, discourse semantics, genre, textuality, etc.; • apply one of the many approaches that John Bateman has developed for the empirical analysis of multimodal artefacts (e.g., the GeM model for page-based documents, his work on multimodal film and audio-visual analysis, and the discourse semantics and/or annotation approach to visual narratives) to larger corpora or currently newly developing communicative situations; • expand on one of the abovementioned aspects with new ideas and insights from disciplines that have not yet been included in multimodality research.
