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Author: Tuomo Hiippala
Publisher: Routledge
ISBN: 1317580133
Category : Language Arts & Disciplines
Languages : en
Pages : 251
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Book Description
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
Author: Tuomo Hiippala
Publisher: Routledge
ISBN: 1317580133
Category : Language Arts & Disciplines
Languages : en
Pages : 251
Get Book Here
Book Description
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.
Author: Maria Grazia Sindoni
Publisher: Taylor & Francis
ISBN: 1317219198
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
This book is a first attempt to map the broad context of performance studies from a multimodal perspective. It collects original research on traditional performing arts (theatre, dance, opera), live (durational performance) and mediated/recorded performances (films, television shows), as well as performative discursive practices on social media by adopting several theories and methodologies all dealing with the notion of multimodality. As a mostly dynamic and also interactive environment for various text types and genres, the context of performance studies provides many opportunities to produce meaning verbally and non-verbally. All chapters in this book develop frameworks for the analysis of performance-related events and activities and explore empirical case studies in a range of different ages and cultures. A further focus lies on the communicative strategies deployed by different communities of practice, taking into account processes of production, distribution, and consumption of such texts in diverse spatial and temporal contexts.
Author: Belinda Crawford Camiciottoli
Publisher: Routledge
ISBN: 1317574664
Category : Language Arts & Disciplines
Languages : en
Pages : 232
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Book Description
This volume presents innovative research on the multimodal dimension of discourse specific to academic settings, with a particular focus on the interaction between the verbal and non-verbal in constructing meaning. Contributions by experienced and emerging researchers provide in-depth analyses in both research and teaching contexts, and consider the ways in which multimodal strategies can be leveraged to enhance the effectiveness of academic communication. Contributors employ both quantitative and qualitative analytical methods, and make use of state-of-the-art software for analyzing multimodal features of discourse. The chapters in the first part of the volume focus on the multimodal features of two key research genres: conference presentations and plenary addresses. In the second part, contributors explore the role of multimodality in the classroom through analyses of both instructors’ and students’ speech, as well as the use of multimodal materials for more effective learning. The research presented in this volume is particularly relevant within the context of globalized higher education, where participants represent a wide range of linguistic and cultural backgrounds. Multimodal Analysis in Academic Settings contributes to an emerging field of research with importance to an increasing number of academics and practitioners worldwide.
Author: Assimakis Tseronis
Publisher: John Benjamins Publishing Company
ISBN: 9027264694
Category : Language Arts & Disciplines
Languages : en
Pages : 313
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Book Description
This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Author: Thomas Mantzaris
Publisher: Springer Nature
ISBN: 3031688732
Category :
Languages : en
Pages : 205
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Book Description
Author: Arianna Maiorani
Publisher: Routledge
ISBN: 1135020493
Category : Language Arts & Disciplines
Languages : en
Pages : 317
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Book Description
This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current theoretical debates in the disciplines of semiotics, linguistics, multimodality, and pragmatics, as well as those aspects of pedagogy and film studies that engage with the notions of text and narrative by addressing questions such as: How do we study multimedia communication? How do we incorporate the impact of new media technologies into the study of Linguistics and Semiotics? How do we construe culture in modern communication? How useful are the current multidisciplinary approaches to multimodal communication? Through the analysis of specific case studies that are developed within diverse academic disciplines and which draw on a range of theoretical frameworks, the goal of this book is to provide a basis for an overarching framework that can be applied by scholars and students with different academic and cultural backgrounds.
Author: Louise J. Ravelli
Publisher: Routledge
ISBN: 1134747977
Category : Language Arts & Disciplines
Languages : en
Pages : 215
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Book Description
This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks of multimodal analysis, this book applies, adapts, and extends these frameworks to spatial texts. The authors argue that choices in spatial design create meanings about what we perceive and how we can or should behave within spatial texts, influence how we feel in and about those spaces, and enable these texts to function as coherent wholes. Importantly, a spatial text, once built, is also a resource which is then used, and an essential aspect of understanding these texts is to consider what users themselves contribute to the meaning potential of these texts. The book takes the metafunctional approach familiar from Systemic-Functional Linguistics (SFL) and foregrounds each metafunction in turn (textual, interpersonal, experiential, and logical), in relation to the detailed analysis of a particular spatial text.
Author: Carey Jewitt
Publisher: New Literacies and Digital Epistemologies
ISBN: 9780820452241
Category : Alphabétisation
Languages : en
Pages : 0
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Book Description
Multimodal Literacy challenges dominant ideas around language, learning, and representation. Using a rich variety of examples, it shows the range of representational and communicational modes involved in learning through image, animated movement, writing, speech, gesture, or gaze. The effect of these modes on learning is explored in different sites including formal learning across the curriculum in primary, secondary, and higher education classrooms, as well as learning in the home. The notion of literacy and learning as a primary linguistic accomplishment is questioned in favor of the multimodal character of learning and literacy. By illustrating how a range of modes contributes to the shaping of knowledge and what it means to be a learner, Multimodal Literacy provides a multimodal framework and conceptual tools for a fundamental rethinking of literacy and learning.
Author: Mark Boulton
Publisher: LSU Press
ISBN: 0807180823
Category : History
Languages : en
Pages : 348
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Book Description
Though it ended more than thirty years ago, the Cold War still casts a long shadow over American society. Red Reckoning examines how the great ideological conflict of the twentieth century transformed the nation and forced Americans to reconsider almost every aspect of their society, culture, and identity. Using an interdisciplinary approach, the volume’s contributors examine a broad array of topics, including the Cold War’s impact on national security, race relations, gun culture and masculinity, law, college football, advertising, music, film, free speech, religion, and even board games. Above all, Red Reckoning brings a vitally important era back to life for those who lived through it and for students and scholars wishing to understand it.
Author: Elissa Asp
Publisher: Taylor & Francis
ISBN: 0429633351
Category : Language Arts & Disciplines
Languages : en
Pages : 197
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Book Description
This collection explores the relationships between theory and evidences in functional linguistics, bringing together perspectives from both established and emerging scholars. The volume begins by establishing theoretical common ground for functional approaches to language, critically discussing empirical inquiry in functional linguistics and the challenges and opportunities of using new technologies in linguistic investigations. Building on this foundation, the second part of the volume explores the challenges involved in using different data sources as evidence for theorizing language and linguistic processes, drawing on work on lexical cohesion in language variation, neuroimaging and neuropathological data, and keystroke logging and eye-tracking. The final section of the volume examines the ways in which evidences from a wide range of data sources can offer new perspectives toward challenging established theoretical claims, employing empirical evidences from corpus linguistic analysis, keystroke logging, and multimodal communication. This pioneering collection synthesizes perspectives and addresses fundamental questions in the investigation of the relationships between theory and evidences in functional linguistics and will be of particular interest to researchers working in the field, as well as linguists working in experimental and interdisciplinary approaches which seek to bridge this gap.
