Multimodal Approaches to Media Discourses PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Multimodal Approaches to Media Discourses PDF full book. Access full book title Multimodal Approaches to Media Discourses by Tim Griebel. Download full books in PDF and EPUB format.
Author: Tim Griebel
Publisher: Routledge
ISBN: 1000097986
Category : Language Arts & Disciplines
Languages : en
Pages : 201
Get Book Here
Book Description
Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.
Author: Tim Griebel
Publisher: Routledge
ISBN: 1000097986
Category : Language Arts & Disciplines
Languages : en
Pages : 201
Get Book Here
Book Description
Multimodal Approaches to Media Discourses brings together contributions from an interdisciplinary group of scholars on corpus-assisted analyses of multimodal data on austerity discourses in the United Kingdom, which extend and expand on the understanding of austerity but also of the methodologies used to analyse multimodal corpora. The volume demonstrates how the austerity measures introduced in response to global economic and financial crises in recent years can be viewed as being more complexly layered than they appear, not simply reduced to their connections to spending cuts and fiscal debt. The book employs an innovative methodological approach, in which established and emerging scholars from linguistics and computational and social sciences critically reflect on the exact same set of data – multimodal texts and articles from The Guardian and The Daily Telegraph from 2010 to 2016. This framework allows for the exploration of the role of the media in mediating the public’s assessment of austerity and the ideas, actors, emotions, geographies and broader material context which contribute to such perceptions. In so doing, the volume also offers unique insights into systematic analyses to multimodal data which may be applied to other topics and connected with other disciplines. Enhancing our awareness and assessment of austerity in public discourse and of the methodologies to study it, this book is key reading for students and researchers in discourse analysis, corpus linguistics, multimodality, and those working at the intersection of these fields.
Author: David Machin
Publisher: SAGE
ISBN: 1446289583
Category : Social Science
Languages : en
Pages : 241
Get Book Here
Book Description
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Author: Philip LeVine
Publisher: Georgetown University Press
ISBN: 9781589013117
Category : Language Arts & Disciplines
Languages : en
Pages : 242
Get Book Here
Book Description
The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.
Author: Germán Canale
Publisher: Taylor & Francis
ISBN: 1000632830
Category : Language Arts & Disciplines
Languages : en
Pages : 142
Get Book Here
Book Description
This book offers a new framework for analysing textbook discourse, bridging the gap between contemporary ethnographic approaches and multimodality for a contextually sensitive approach which considers the multiplicity of multimodal resources involved in the production and use of textbooks. The volume makes the case for textbook discourse studies to go beyond studies of textual representation and critically consider the ways in which textbook discourse is situated within wider social practices. Each chapter considers a different social semiotic practice in which textbook and textbook discourse is involved: representation, communication, interaction, learning, and recontextualization. In bringing together this work with contemporary ethnography scholarship, the book offers a comprehensive toolkit for further research on textbook discourse and pushes the field forward into new directions. This innovative book will be of particular interest to students and scholars in discourse analysis, multimodality, social semiotics, language and communication, and curriculum studies.
Author: Emilia Djonov
Publisher: Routledge
ISBN: 1136249028
Category : Language Arts & Disciplines
Languages : en
Pages : 285
Get Book Here
Book Description
Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.
Author: Gunther R. Kress
Publisher: Hodder Education
ISBN: 9780340662922
Category : Language Arts & Disciplines
Languages : en
Pages : 142
Get Book Here
Book Description
"Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.
Author: Veronica Bonsignori
Publisher: Cambridge Scholars Publishing
ISBN: 1443862657
Category : Language Arts & Disciplines
Languages : en
Pages : 285
Get Book Here
Book Description
This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.
Author: Sumin Zhao
Publisher: Routledge
ISBN: 1315520990
Category : Language Arts & Disciplines
Languages : en
Pages : 214
Get Book Here
Book Description
As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
Author: Assimakis Tseronis
Publisher: John Benjamins Publishing Company
ISBN: 9027264694
Category : Language Arts & Disciplines
Languages : en
Pages : 313
Get Book Here
Book Description
This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Author: Maria Grazia Sindoni
Publisher: Routledge
ISBN: 113506881X
Category : Language Arts & Disciplines
Languages : en
Pages : 263
Get Book Here
Book Description
Winner of the AIA Book Prize for a research monograph in the field of English Language and Linguistics (2016) Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking practices demand profound rethinking of the categories of linguistic analysis, given the blurring of traditional distinctions between oral and written discourse in digital texts. This volume reconsiders underlying linguistic and semiotic frameworks of analysis of spoken and written discourse in the light of the new paradigms of online communication, in keeping with a multimodal corpus linguistics theoretical framework. Typical modes of online interaction encompass speech, writing, gesture, movement, gaze, and social distance. This is nothing new, but here Sindoni asserts that all these modes are integrated in unprecedented ways, enacting new interactional patterns and new systems of interpretation among web users. These "non verbal" modes have been sidelined by mainstream linguistics, whereas accounting for the complexity of new genres and making sense of their educational impact is high on this volume’ s agenda. Sindoni analyzes other new phenomena, ranging from the intimate sphere (i.e. video chats, personal blogs or journals on social networking websites) to the public arena (i.e. global-scale transmission of information and knowledge in public blogs or media-sharing communities), shedding light on the rapidly changing global web scenario.
