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Author: David R. Morse
Publisher:
ISBN: 9781941688526
Category : Market segmentation
Languages : en
Pages : 258
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Book Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Author: David R. Morse
Publisher:
ISBN: 9781941688526
Category : Market segmentation
Languages : en
Pages : 258
Get Book Here
Book Description
"With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBT (mostly lesbian and gay) consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake"--Publisher's description.
Author: David A. Livermore
Publisher: Baker Academic
ISBN: 0801035899
Category : Religion
Languages : en
Pages : 288
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Book Description
An intercultural ministry expert demonstrates the necessity of Cultural Intelligence for effectively serving an increasingly diverse church and world.
Author: James Georgas
Publisher: Elsevier
ISBN: 0080488617
Category : Psychology
Languages : en
Pages : 369
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Book Description
This book provides a unique cross-cultural perspective of the WISC-III. From construction, translation and adaptation in different cultures, to analysis of its structure and function as a concept, to its clinical use with different ethnic groups, Culture and Children's Intelligence provides clinician's the tools they need when using the WISC-III. The focus of this reference work is on children's intelligence as measured by the WISC-III in different cultures and its use in these cultures (USA, UK, Canada, France, Belgium, Germany, Austria, Switzerland, Sweden, and Greece). It also discusses the interpretation of the results of the WISC-III in terms of cultural and ethnic factors. - Leading experts discuss the clinical use of the WISC-III as it relates to culture and children - Provides methods to clinicians and school psychologists to aid in understanding and interpreting results - Direct relevance to practitioners, researchers, and trainers
Author:
Publisher: ReadHowYouWant.com
ISBN: 1442953837
Category :
Languages : en
Pages : 378
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Book Description
Author: Soon Ang
Publisher: Routledge
ISBN: 1317469097
Category : Business & Economics
Languages : en
Pages : 494
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Book Description
Cultural intelligence is defined as an individual's ability to function effectively in situations characterized by cultural diversity. With contributions from eminent scholars worldwide, the "Handbook of Cultural Intelligence" is a 'state-of-the-science' summary of the body of knowledge about cultural intelligence and its relevance for managing diversity both within and across cultures. Because cultural intelligence capabilities can be enhanced through education and experience, this handbook emphasizes individual capabilities - specific characteristics that allow people to function effectively in culturally diverse settings - rather than the approach used by more traditional books of describing and comparing cultures based on national cultural norms, beliefs, habits, and practices.The Handbook covers conceptional and definitional issues, assessment approaches, and application of cultural intelligence in the domains of international and cross-cultural management as well as management of domestic activity. It is an invaluable resource that will stimulate and guide future research on this important topic and its application across a broad range of disciplines, including management, organizational behavior, industrial and organizational psychology, intercultural communication, and more.
Author: Julia Middleton
Publisher: Bloomsbury Publishing
ISBN: 1472904826
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Right now, vast amounts of time and money are being invested all round the world in building global brands and organisations. But where are the global leaders who will lead them? Leaders who can cross cultural boundaries: between east and west, and north and south; between faiths and beliefs; between public, private and voluntary sectors; and between the generations? Where are the leaders who can lead in what Julia calls the “magnet cities” of the world: where the world's most talented young people will convene? Because these people will simply turn their backs on bosses who demand that their teams think and behave alike. The race is on to develop leaders with CQ. And this book is designed to give readers a decisive head start. In the process, Julia has spoken to leaders all round the world, and invited them to tell their own CQ stories: successful and disastrous, serious and funny, poignant, pragmatic and often highly personal. The result is surprising, challenging and frequently uncomfortable (there is no simplistic advice here about how to exchange business cards in the correct local manner). But the ambition is huge. As is the prize for the next generation of leaders who see the opportunity she outlines - and grasp it.
Author: P. Christopher Earley
Publisher: Stanford University Press
ISBN: 0804743126
Category : Business & Economics
Languages : en
Pages : 397
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Book Description
In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Author: David C. Thomas
Publisher: Berrett-Koehler Publishers
ISBN: 1626568669
Category : Business & Economics
Languages : en
Pages : 217
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Book Description
Presenting a universal set of techniques and people skills that will allow you to adapt quickly to, and thrive in, any cultural environment, this book will show you how to discard your own culturally based assumptions and pay careful attention to cues in cross-cultural situations. --
Author: David A. Livermore
Publisher: AMACOM/American Management Association
ISBN: 0814414877
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
What is CQ? And why do leaders need it in our increasingly connected world?
Author: Soon Ang
Publisher: Routledge
ISBN: 1317469100
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
Cultural intelligence is defined as an individual's ability to function effectively in situations characterized by cultural diversity. With contributions from eminent scholars worldwide, the "Handbook of Cultural Intelligence" is a 'state-of-the-science' summary of the body of knowledge about cultural intelligence and its relevance for managing diversity both within and across cultures. Because cultural intelligence capabilities can be enhanced through education and experience, this handbook emphasizes individual capabilities - specific characteristics that allow people to function effectively in culturally diverse settings - rather than the approach used by more traditional books of describing and comparing cultures based on national cultural norms, beliefs, habits, and practices.The Handbook covers conceptional and definitional issues, assessment approaches, and application of cultural intelligence in the domains of international and cross-cultural management as well as management of domestic activity. It is an invaluable resource that will stimulate and guide future research on this important topic and its application across a broad range of disciplines, including management, organizational behavior, industrial and organizational psychology, intercultural communication, and more.
