Movie Analytics

Movie Analytics PDF Author: Dominique Haughton
Publisher: Springer
ISBN: 3319094262
Category : Social Science
Languages : en
Pages : 72

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Book Description
Movies will never be the same after you learn how to analyze movie data, including key data mining, text mining and social network analytics concepts. These techniques may then be used in endless other contexts. In the movie application, this topic opens a lively discussion on the current developments in big data from a data science perspective. This book is geared to applied researchers and practitioners and is meant to be practical. The reader will take a hands-on approach, running text mining and social network analyses with software packages covered in the book. These include R, SAS, Knime, Pajek and Gephi. The nitty-gritty of how to build datasets needed for the various analyses will be discussed as well. This includes how to extract suitable Twitter data and create a co-starring network from the IMDB database given memory constraints. The authors also guide the reader through an analysis of movie attendance data via a realistic dataset from France.

Movie Analytics

Movie Analytics PDF Author: Dominique Haughton
Publisher: Springer
ISBN: 3319094262
Category : Social Science
Languages : en
Pages : 72

Get Book Here

Book Description
Movies will never be the same after you learn how to analyze movie data, including key data mining, text mining and social network analytics concepts. These techniques may then be used in endless other contexts. In the movie application, this topic opens a lively discussion on the current developments in big data from a data science perspective. This book is geared to applied researchers and practitioners and is meant to be practical. The reader will take a hands-on approach, running text mining and social network analyses with software packages covered in the book. These include R, SAS, Knime, Pajek and Gephi. The nitty-gritty of how to build datasets needed for the various analyses will be discussed as well. This includes how to extract suitable Twitter data and create a co-starring network from the IMDB database given memory constraints. The authors also guide the reader through an analysis of movie attendance data via a realistic dataset from France.

Entertainment Science

Entertainment Science PDF Author: Thorsten Hennig-Thurau
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 865

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Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge

Visual Analytics for Data Scientists

Visual Analytics for Data Scientists PDF Author: Natalia Andrienko
Publisher: Springer Nature
ISBN: 3030561461
Category : Computers
Languages : en
Pages : 440

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Book Description
This textbook presents the main principles of visual analytics and describes techniques and approaches that have proven their utility and can be readily reproduced. Special emphasis is placed on various instructive examples of analyses, in which the need for and the use of visualisations are explained in detail. The book begins by introducing the main ideas and concepts of visual analytics and explaining why it should be considered an essential part of data science methodology and practices. It then describes the general principles underlying the visual analytics approaches, including those on appropriate visual representation, the use of interactive techniques, and classes of computational methods. It continues with discussing how to use visualisations for getting aware of data properties that need to be taken into account and for detecting possible data quality issues that may impair the analysis. The second part of the book describes visual analytics methods and workflows, organised by various data types including multidimensional data, data with spatial and temporal components, data describing binary relationships, texts, images and video. For each data type, the specific properties and issues are explained, the relevant analysis tasks are discussed, and appropriate methods and procedures are introduced. The focus here is not on the micro-level details of how the methods work, but on how the methods can be used and how they can be applied to data. The limitations of the methods are also discussed and possible pitfalls are identified. The textbook is intended for students in data science and, more generally, anyone doing or planning to do practical data analysis. It includes numerous examples demonstrating how visual analytics techniques are used and how they can help analysts to understand the properties of data, gain insights into the subject reflected in the data, and build good models that can be trusted. Based on several years of teaching related courses at the City, University of London, the University of Bonn and TU Munich, as well as industry training at the Fraunhofer Institute IAIS and numerous summer schools, the main content is complemented by sample datasets and detailed, illustrated descriptions of exercises to practice applying visual analytics methods and workflows.

Data Science and Analytics

Data Science and Analytics PDF Author: Usha Batra
Publisher: Springer Nature
ISBN: 9811558302
Category : Computers
Languages : en
Pages : 471

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Book Description
This two-volume set (CCIS 1229 and CCIS 1230) constitutes the refereed proceedings of the 5th International Conference on Recent Developments in Science, Engineering and Technology, REDSET 2019, held in Gurugram, India, in November 2019. The 74 revised full papers presented were carefully reviewed and selected from total 353 submissions. The papers are organized in topical sections on data centric programming; next generation computing; social and web analytics; security in data science analytics; big data analytics.

Marketing Analytics

Marketing Analytics PDF Author: Robert W. Palmatier
Publisher: Bloomsbury Publishing
ISBN: 135031840X
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.

Network Data Analytics

Network Data Analytics PDF Author: K. G. Srinivasa
Publisher: Springer
ISBN: 3319778005
Category : Computers
Languages : en
Pages : 406

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Book Description
In order to carry out data analytics, we need powerful and flexible computing software. However the software available for data analytics is often proprietary and can be expensive. This book reviews Apache tools, which are open source and easy to use. After providing an overview of the background of data analytics, covering the different types of analysis and the basics of using Hadoop as a tool, it focuses on different Hadoop ecosystem tools, like Apache Flume, Apache Spark, Apache Storm, Apache Hive, R, and Python, which can be used for different types of analysis. It then examines the different machine learning techniques that are useful for data analytics, and how to visualize data with different graphs and charts. Presenting data analytics from a practice-oriented viewpoint, the book discusses useful tools and approaches for data analytics, supported by concrete code examples. The book is a valuable reference resource for graduate students and professionals in related fields, and is also of interest to general readers with an understanding of data analytics.

Machine Learning for Business Analytics

Machine Learning for Business Analytics PDF Author: Galit Shmueli
Publisher: John Wiley & Sons
ISBN: 1119828791
Category : Computers
Languages : en
Pages : 740

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Book Description
Machine Learning for Business Analytics Machine learning—also known as data mining or data analytics—is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information. Machine Learning for Business Analytics: Concepts, Techniques and Applications in RapidMiner provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. This is the seventh edition of Machine Learning for Business Analytics, and the first using RapidMiner software. This edition also includes: A new co-author, Amit Deokar, who brings experience teaching business analytics courses using RapidMiner Integrated use of RapidMiner, an open-source machine learning platform that has become commercially popular in recent years An expanded chapter focused on discussion of deep learning techniques A new chapter on experimental feedback techniques including A/B testing, uplift modeling, and reinforcement learning A new chapter on responsible data science Updates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students A full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions This textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.

Personal Analytics and Privacy. An Individual and Collective Perspective

Personal Analytics and Privacy. An Individual and Collective Perspective PDF Author: Riccardo Guidotti
Publisher: Springer
ISBN: 331971970X
Category : Computers
Languages : en
Pages : 176

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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the First International Workshop on Personal Analytics and Privacy, PAP 2017, held in Skopje, Macedonia, in September 2017. The 14 papers presented together with 2 invited talks in this volume were carefully reviewed and selected for inclusion in this book and handle topics such as personal analytics, personal data mining and privacy in the context where real individual data are used for developing a data-driven service, for realizing a social study aimed at understanding nowadays society, and for publication purposes.

Modeling Techniques in Predictive Analytics with Python and R

Modeling Techniques in Predictive Analytics with Python and R PDF Author: Thomas W. Miller
Publisher: Pearson Education
ISBN: 0133892069
Category : Business & Economics
Languages : en
Pages : 437

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Book Description
Using Phyton and R, the author addresses multiple business challenge, including segmentation, brand positioning, product choice modeling, pricing research, finance, sprots, text analytics, sentiment analysis and social network analysis, cross sectional data, time series, spatial and spatio-temporal data.

Intelligent Data Engineering and Analytics

Intelligent Data Engineering and Analytics PDF Author: Suresh Chandra Satapathy
Publisher: Springer Nature
ISBN: 9811556792
Category : Technology & Engineering
Languages : en
Pages : 758

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Book Description
This book gathers the proceedings of the 8th International Conference on Frontiers of Intelligent Computing: Theory and Applications (FICTA 2020), held at NIT Surathkal, Karnataka, India, on 4–5 January 2020. In these proceedings, researchers, scientists, engineers and practitioners share new ideas and lessons learned in the field of intelligent computing theories with prospective applications in various engineering disciplines. The respective papers cover broad areas of the information and decision sciences, and explore both the theoretical and practical aspects of data-intensive computing, data mining, evolutionary computation, knowledge management and networks, sensor networks, signal processing, wireless networks, protocols and architectures. Given its scope, the book offers a valuable resource for graduate students in various engineering disciplines.