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Author: Julia Angwin
Publisher: Random House
ISBN: 9781588367693
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity. Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.
Author: Robyn M. Lupa
Publisher: Libraries Unlimited
ISBN: 1591587603
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
An accessible overview of dynamic ways that public libraries are using social networking to reach their teen patrons. More Than MySpace: Teens, Librarians, and Social Networking offers librarians not fully familiar with the broad scope of web-based social networking a way into this thriving, rapidly evolving realm—and to the lives of the teenagers who so enthusiastically inhabit it. In More Than MySpace, seven expert contributors examine the appeal of the social networking phenomena to youth, as well as its growing role in the classroom. The book then puts the spotlight on public libraries that have embraced social networking successfully, describing the approaches and methods that have helped them reach a wider teenage audience. The book concludes with an invitation for readers to continue their exploration of the topic further with a little networking of their own, collaborating with the author on a Wiki.
Author: Julia Angwin
Publisher: Random House
ISBN: 9781588367693
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch’s online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site’s acquisition by Murdoch’s News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. In Stealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities–including using somebody else’s identity. Stealing MySpace introduces us to the site’s founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone. Angwin sheds light on the dizzying backroom deals that allowed Murdoch to snatch MySpace from Viacom’s grasp even as the MySpace founders remained in the dark about their own fate. Then she takes us inside the Murdoch empire as DeWolfe and Anderson lobby furiously to regain control of their creation. Venturing beyond the business aspects of the story, Angwin also explores the Internet culture, a voyeuristic world in which MySpace must stay one step ahead of amateur pornographers, sexual predators, and “spoofers” who set up fake profiles (Rupert Murdoch himself tolerates dozens of phony “Ruperts” on the site) and cope with the general excesses and sometimes illegal acts of a community of account holders equal in number to the population of Japan. In Stealing MySpace, Julia Angwin dishes on the epic real-world battle for control of a virtual empire. In a savvy, smart, fast-paced narrative reminiscent of Bryan Burrough and John Helyar’s Barbarians at the Gate and Michael Lewis’s The New New Thing, Stealing MySpace tells is the whole gripping story behind a breakout cultural phenomenon.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 111
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Book Description
Author: Ryan Hupfer
Publisher: John Wiley & Sons
ISBN: 9780470134078
Category : Computers
Languages : en
Pages : 339
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Book Description
This text will help individuals who want to set up, customize, and use a MySpace profile to meet and stay in contact with friends, all while staying safe from online bad guys. The book also helps professionals like musicians, filmmakers, and marketers who want to use the site to build an audience for their works and products.
Author: John Herrmann
Publisher:
ISBN:
Category : Man-woman relationships
Languages : en
Pages : 296
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Book Description
Author: Richard David Kennedy
Publisher: Lulu.com
ISBN: 1435737121
Category : Humor
Languages : en
Pages : 162
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Book Description
A slightly different look at the world's largest social networking portal, filled with literally hundreds of facetious annotations that will leave you snickering, if not downright splitting a gut. Seen through Kennedy's penetrating (often unmerciful) eye, this is a book that will show you another reality- the virtual and the absurd, as offered by the actual members themselves. Newcomers as well as those who've been around MySpace for awhile will also be exposed to some interesting facts they probably didn't know. If you are a "Spacer" or thinking of becoming one, then this book is a must for you.
Author: Ole J. Mjos
Publisher: Routledge
ISBN: 1136463275
Category : Social Science
Languages : en
Pages : 184
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Book Description
This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.
Author: David Kirkpatrick
Publisher: Simon and Schuster
ISBN: 1439102120
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Author: T. Brian Chatfield
Publisher: Atlantic Publishing Company
ISBN: 1601381212
Category : Computers
Languages : en
Pages : 290
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Book Description
The MySpace.com Handbook provides tips, secrets, and tricks to creating and personalizing a MySpace profile and provides a complete overview of MySpace.com. Learn how to use online social networking Web sites, personalize your account, and add photos and music. Parents who are not Internet savvy will find the book useful, as it will assist them in developing discussions with their teens about MySpace. In addition, step-by-step instructions detail critical information and safety issues for parents, and parental controls are described, as well as how to prevent contact from strangers, eliminate profile invasion, avoid online sexual and criminal predators, report inappropriate content, and protect your identity. Furthermore, the issues of spyware software threats, Web monitoring services, cyber bullies, hate groups, and phishing and other Internet scams are addressed. There is also an important chapter geared toward businesses and others who may want to use the site to market products.
Author: Sean Percival
Publisher: Pearson Education
ISBN: 0768684463
Category : Computers
Languages : en
Pages : 379
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Book Description
Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you’re a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don’t need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you’ll ever need, including Identifying and precision-targeting your audience Promoting your band, music, event, nightclub, or movie Reaching the 60% of MySpace users who are 25 or older Creating and designing a highly-effective MySpace profile Quickly building your friend network Attracting “must-have” friends who build buzz and businesses Planning your marketing “call to action” Optimizing search engines to find your profile Making the most of MySpace video, music, and blogs Marketing to specific high schools or colleges Hiring through MySpace
