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Author: Jackie Huba
Publisher: Portfolio
ISBN: 1591846501
Category : Biography & Autobiography
Languages : en
Pages : 226
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Book Description
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
Author: Jackie Huba
Publisher: Portfolio
ISBN: 1591846501
Category : Biography & Autobiography
Languages : en
Pages : 226
Get Book Here
Book Description
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
Author: T. Thanem
Publisher: Edward Elgar Publishing
ISBN: 0857938177
Category : Business & Economics
Languages : en
Pages : 161
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Book Description
This book marks a major shift in the way we think and feel about organizations. Radically reconsidering what we see as organizationally normal and abnormal, Thanem shatters the borders of convention to enable the becoming of a new and monstrously radical politics of difference. With reflexivity, sensitivity and courage, this politically and theoretically charged work offers an affirmative alternative to habituated organizational violence and oppression. It does so in the form of a monstrous ethics of organizations. Essential reading for those interested in the best of the latest advances in organization studies. Carl Rhodes, Swansea University, UK A beautifully expressed, wonderfully crafted object, transcending the idea of organization theory book ; this is a playfully serious and provocatively modest encounter with the monstrous we inhabit and the monsters we create with our work and everyday life. It made me laugh with embarrassment and cry with joy by prying open much that we, organizational scholars, often try to hide. Finally, our monstrosity was free to roam in the light of what we claim as knowledge! It felt very liberating. Marta B. Calás, University of Massachusetts, US Invited to experience becoming-monster as we get to exercise our norms as students of organizations, Thanem makes a case for the socio-corporeal ontology of organization. Disassembled by the generosity of the multitude, we are provided with an opportunity to learn to know our own particular heterogeneity, our styles of assembling ourselves to what we have become. Becoming is thereby learnt. Important lessons, both for analysts and practitioners of organizations. Daniel Hjorth, Copenhagen Business School, Denmark Drawing on contemporary debates in organization theory, this book explores the monsters that populate organizations, what organizations do to these monsters, and how this challenges us to re-construct organization theory. Torkild Thanem first interrogates how organizations and organization theory seek to kill monsters and how organizations exploit the monstrous for commercial purposes from the alien monsters of the sci-fi entertainment industry to the monstrous branding of energy drinks and the organic-synthetic chimeras produced by biotech and agribusiness companies. He then argues for more diverse, more joyful and more responsible organizations through a positively monstrous theory, politics and ethics of organizational life. Proposing a theory and ontology of organizations beyond poststructuralist constructionism and critical realism, The Monstrous Organization creatively addresses the history and theory of monsters in organizational life. It will appeal to scholars, doctoral students and master's students in management and organization studies, business ethics, diversity management, cultural studies, gender studies and sociology.
Author: Karen Long
Publisher: Bookouture
ISBN: 1800192592
Category : Fiction
Languages : en
Pages : 327
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Book Description
“OMG what an opening. Talk about being hooked… The words ‘OH WOW’ left my mouth when I realized I had finished it!… This is a must read for all crime fans… 5 massive stars.” Goodreads reviewer, ⭐⭐⭐⭐⭐ The girl’s eyes were open, her gaze softened with a milky hue. Her perfect skin and halo of blonde hair made her look angelic. It was a brutal contrast to the rope suspending her from the high-vaulted ceiling, and the bruises that had blossomed on her arms. Eleanor reached forward then caught herself. This woman was past saving. When a beautiful young woman is found murdered in a derelict power station, Detective Inspector Eleanor Raven hurries to the scene. The girl’s body has been ritualistically posed, with cherry-red lipstick painted across her mouth. And when she catches sight of the engagement ring crusted with blood on her delicate finger, Eleanor pushes back on the grief it provokes. Lydia Greystein had so much to live for. The only way Eleanor can help now is to find the killer responsible, and she and her team immediately set to work. As Eleanor and the team work together to unpick the killer’s motivations, another woman is found, bound and posed in the same ceremonial stance. Suddenly, Eleanor’s case becomes more twisted and urgent than ever. Just when they think they’ve hit a dead end, Eleanor finds a link between the victims and a cold case—an unsolved death with a connection to her own hidden life outside work. To follow the clues now risks bringing her secrets into the open. But as Eleanor begins to understand the killer, he starts to understand her too. Eleanor must solve this case before more women are taken. Could the secrets she keeps from those closest to her be the final clue to break open this case… or will they ultimately cost Eleanor her life? A fast-paced, tense and completely gripping mystery thriller that will keep you hooked until the final page. Karen Long will be the newest favourite crime author for fans of Lisa Regan, Angela Marsons and Robert Dugoni. Cry for Mercy was previously published as The Safe Word. Readers love Cry for Mercy: “I absolutely loved it… OMG what an opening. Talk about being hooked… The words ‘OH WOW’ left my mouth when I realized I had finished it! That’s how much I enjoyed it. This is a must read for all crime fans it ticked all the boxes for me. I highly recommend this book giving it 5 massive stars.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Excellent!!!… Fantastic read!!! Do yourself a favour… read it… NOW!” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Loved, loved, loved this book.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “This book had me gripped with suspense from page one. I couldn’t put this book down. Such a perfect serial killer thriller. Fantastically written.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “One of the most gripping books I have read… From the off the action was fast-paced and exciting… I cannot recommend it enough.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “I stayed up well into the early hours of the morning to finish this… Just outstanding.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Absolutely brilliant I could not put it down.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Without a doubt, one of the best crime books I have read all year!” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Couldn’t put the book down… kept you guessing in the action all the way to the end.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “I don’t give out 5-star reviews lightly… I’m so glad I stumbled across this gem.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Unputdownable… Eleanor Raven is an amazing female character.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “This book is a one-sitting read. You will think you have it figured out in chapter one but do you? You will be sucked in.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Eleanor Raven is quite easily one of my favourite female characters this year… Gritty, suspenseful and captivating.” Goodreads reviewer, ⭐⭐⭐⭐⭐ “Excellent thriller… Eleanor Raven is not your average detective by any stretch of the imagination!!” Goodreads reviewer, ⭐⭐⭐⭐⭐
Author: Julie Morgan
Publisher: Naughty Nights Press LLC
ISBN: 1773575961
Category : Fiction
Languages : en
Pages : 164
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Book Description
When this necromancer meets her fated mate, sparks fly, but so do chaos and tragedy. When Teagan Osborn’s family becomes the target of corruption by the very people who vow to keep them safe, who can she trust? Blackthorn Academy has been the escape and safety harbor for many who possess special talents and skills, but what happens when that threat follows Teagan to the secluded hideaway of Northumberland Island? Finding solace in the arms of a dark elf named Shayde Drargokin, and the love of her best friend, Evie Woods, she feels unstoppable… until one of her most trusted allies commits an unthinkable act of deceit. Come read Teagan’s story of love, betrayal, and forgiveness in this action-packed tale in the Blackthorn Academy shared world. Monster’s Magic is book seven in the Blackthorn Academy for Supernaturals shared world, featuring a tragically broken necromancer, an alluring dark elf warrior, and more.
Author: Akito Narusawa
Publisher: J-Novel Club
ISBN: 1718321562
Category : Young Adult Fiction
Languages : en
Pages : 259
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Book Description
And so the Battle of the Classes continues. Piggy and company have only just finished fighting for their lives against a vicious devil when a fiend ambushes them. To make matters worse, the fiend is a former DEC player with a shaky grasp on his sanity, and he traps Piggy on the twentieth floor. The exam isn’t any easier for the rest of Class E as Class D is intent on sabotaging their efforts; meanwhile, nefarious clans are hatching deadly plots to end the class once and for all. Will Kano be able to save her brother’s classmates? Even if Class E makes it through the Battle of the Classes unscathed, student council elections are right around the corner. Piggy will find himself in the middle of the political machinations of the most powerful factions of Adventurers’ High. With conniving clans and scheming students on the scene, how much longer can Piggy keep his true strength a secret?
Author: Robbin Phillips
Publisher: John Wiley & Sons
ISBN: 111853333X
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.
Author: Jackie Huba
Publisher: Berrett-Koehler Publishers
ISBN: 162656809X
Category : Self-Help
Languages : en
Pages : 229
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Book Description
Work through your fears by getting fierce! Fiercely You is a creative, playful approach to the serious problems that women face regarding confidence and risk taking. At a particularly low point in her life, bestselling author Jackie Huba serendipitously stumbled upon the wonderful world of drag queens and was inspired. They were supremely self-assured, utterly fearless, strong, powerful, and unabashedly and completely themselves. Jackie even became a drag queen herself: Lady Trinity. Drawing on her own experiences and interviews with the world's top drag queens, Huba and coauthor Shelly Kronbergs offers five Keys to Fierce that will help readers find the courage to ignore criticism and live the life they truly want to live every day—no wigs or stilettos required.
Author: Susan Meyer
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477776494
Category : Juvenile Nonfiction
Languages : en
Pages : 50
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Book Description
Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.
Author: Efraim Turban
Publisher: Springer
ISBN: 3319100912
Category : Business & Economics
Languages : en
Pages : 818
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Book Description
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Author:
Publisher:
ISBN:
Category : Domestic engineering
Languages : en
Pages : 1058
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Book Description
