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Author: Gary L Parker
Publisher: Gary L Parker
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger transportation business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent traveller programmes are also an example of marketing innovations from that time. In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller carriers address loyalty. The last section is on how loyalty and revenue management work together.
Author: Gary L Parker
Publisher: Gary L Parker
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger transportation business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent traveller programmes are also an example of marketing innovations from that time. In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller carriers address loyalty. The last section is on how loyalty and revenue management work together.
Author: Robert L. Jr. Griess
Publisher: Springer Science & Business Media
ISBN: 3662035162
Category : Mathematics
Languages : en
Pages : 175
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Book Description
The 20 sporadics involved in the Monster, the largest sporadic group, constitute the Happy Family. This book is a leisurely and rigorous study of two of their three generations. The level is suitable for graduate students with little background in general finite group theory, established mathematicians and mathematical physicists.
Author: Singh, Amandeep
Publisher: IGI Global
ISBN: 1668481790
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Author: Scott Campbell
Publisher: Davies-Black Publishing
ISBN: 9780891061977
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Annotation There exists a widening chasm between the flexible leadership organisations require and the one-dimensional skills leaders often bring to today's complex business challenges. 5-D Leadership closes this gap by exposing the realities of what it takes to be a successful leader a continual shifting between various leadership approaches, to respond to whatever each unique situation demands.
Author: SANJAY MOHAPATRA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339274
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
This book discusses the major trends in Business Process Automation (BPA) and explains how BPA technologies and tools are applied in practice. It introduces the students to the concepts of BPA and describes the need for automation in business process management. The book illustrates live examples of different functions of an enterprise where automation has been successfully implemented to reap business benefits. It elaborates the applications of BPA in various sectors such as HR and payroll, marketing, e-governance, knowledge management and banking. The text also discusses in detail the role of Chief Information Officer (CIO) as a change agent for designing and implementing automation initiatives. Return-on-Investment (ROI) calculations have been shown as a business case for automating business processes. Evaluation criteria for deciding which software package to be implemented have been thoroughly explained. Key Features : Provides case studies at the end of all chapters to help the students for easy understanding of the concepts discussed. Includes chapter-end questions to test students’ comprehension of the subject. Presents a glossary of technical terms. The book is designed for the postgraduate students of management. It would be useful for the professionals and practitioners for implementation of process automation in organizations as well.
Author: Craig Farren Churchill
Publisher: International Labour Organization
ISBN: 9221186571
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
This training manual provides an overview of the key management principles necessary to optimize the services of microfinance institutions (MFIs) and brings together useful lessons from numerous MFIs worldwide to help managers strengthen the performance of their unit, branch or institution.Either used alone, or as part of a management training course, Making Microfinance Work offers various tools and advice. The markets and marketing of MFIs are examined and looks at the different ways in which managers can communicate the value of their products and services. It introduces effective methods for enhancing efficiency and productivity which minimize the trade-offs MFIs invariably face as they try to provide services over the long term.The topic of managing risks is also covered. This manual offers strategies to prevent risk from occurring and, if it does occur, explains how to rectify the situation. Practical techniques for allocating costs and determining prices are also highlighted, as well as the importance of plans, budgets and reports. Illustrations and case studies are used to assist managers in applying the concepts outlined in the text. An extensive list of additional reading and useful Internet resources is also provided
Author:
Publisher:
ISBN:
Category : Hotels
Languages : en
Pages : 1442
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Book Description
Author: Manuel Clavel
Publisher: Springer
ISBN: 3540719997
Category : Computers
Languages : en
Pages : 799
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Book Description
Maude is a language and system based on rewriting logic. In this comprehensive account, you’ll discover how Maude and its formal tool environment can be used in three mutually reinforcing ways: as a declarative programming language, as an executable formal specification language, and as a formal verification system. Examples used throughout the book illustrate key concepts, features, and the many practical uses of Maude.
Author: Barbara Kreader
Publisher: Hal Leonard Corporation
ISBN: 0793562716
Category : Music
Languages : en
Pages : 42
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Book Description
(Educational Piano Library). Piano Practice Games presents imaginative ways to introduce pieces in Piano Lessons by coordinating technique, concepts, and creativity with the actual music in the Piano Lessons books. These preparation activities help focus learning by 'playing with' each lesson piece aurally, visually, and physically. Whether used in individual or group lessons, Piano Practice Games are all designed to make music. Many activities include accompaniments that can be added by the teacher or by using the CD or GM disk from the corresponding Piano Lessons book.
Author: Gary Parker
Publisher: Practical Revenue Management i
ISBN: 9781794437647
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger carrier business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent flyer programmes (FFP) are also an example of marketing innovations from that time.In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller airlines address loyalty. The last section is on how loyalty and revenue management work together.
