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Author: Gary L Parker
Publisher: Gary L Parker
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger transportation business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent traveller programmes are also an example of marketing innovations from that time. In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller carriers address loyalty. The last section is on how loyalty and revenue management work together.
Author: Gary L Parker
Publisher: Gary L Parker
ISBN:
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger transportation business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent traveller programmes are also an example of marketing innovations from that time. In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller carriers address loyalty. The last section is on how loyalty and revenue management work together.
Author: Gary Parker
Publisher: Practical Revenue Management i
ISBN: 9781794437647
Category : Business & Economics
Languages : en
Pages : 26
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Book Description
In the introduction module, we discussed deregulation and how it opened the passenger carrier business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent flyer programmes (FFP) are also an example of marketing innovations from that time.In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances and partnerships increase the strength of loyalty offerings. The next section is on how low-cost carriers and smaller airlines address loyalty. The last section is on how loyalty and revenue management work together.
Author: Robert L. Jr. Griess
Publisher: Springer Science & Business Media
ISBN: 3662035162
Category : Mathematics
Languages : en
Pages : 175
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Book Description
The 20 sporadics involved in the Monster, the largest sporadic group, constitute the Happy Family. This book is a leisurely and rigorous study of two of their three generations. The level is suitable for graduate students with little background in general finite group theory, established mathematicians and mathematical physicists.
Author: Singh, Amandeep
Publisher: IGI Global
ISBN: 1668481790
Category : Business & Economics
Languages : en
Pages : 325
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Book Description
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Author: Scott Campbell
Publisher: Davies-Black Publishing
ISBN: 9780891061977
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Annotation There exists a widening chasm between the flexible leadership organisations require and the one-dimensional skills leaders often bring to today's complex business challenges. 5-D Leadership closes this gap by exposing the realities of what it takes to be a successful leader a continual shifting between various leadership approaches, to respond to whatever each unique situation demands.
Author: Craig Farren Churchill
Publisher: International Labour Organization
ISBN: 9221186571
Category : Business & Economics
Languages : en
Pages : 452
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Book Description
This training manual provides an overview of the key management principles necessary to optimize the services of microfinance institutions (MFIs) and brings together useful lessons from numerous MFIs worldwide to help managers strengthen the performance of their unit, branch or institution.Either used alone, or as part of a management training course, Making Microfinance Work offers various tools and advice. The markets and marketing of MFIs are examined and looks at the different ways in which managers can communicate the value of their products and services. It introduces effective methods for enhancing efficiency and productivity which minimize the trade-offs MFIs invariably face as they try to provide services over the long term.The topic of managing risks is also covered. This manual offers strategies to prevent risk from occurring and, if it does occur, explains how to rectify the situation. Practical techniques for allocating costs and determining prices are also highlighted, as well as the importance of plans, budgets and reports. Illustrations and case studies are used to assist managers in applying the concepts outlined in the text. An extensive list of additional reading and useful Internet resources is also provided
Author: SANJAY MOHAPATRA
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120339274
Category : Business & Economics
Languages : en
Pages : 396
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Book Description
This book discusses the major trends in Business Process Automation (BPA) and explains how BPA technologies and tools are applied in practice. It introduces the students to the concepts of BPA and describes the need for automation in business process management. The book illustrates live examples of different functions of an enterprise where automation has been successfully implemented to reap business benefits. It elaborates the applications of BPA in various sectors such as HR and payroll, marketing, e-governance, knowledge management and banking. The text also discusses in detail the role of Chief Information Officer (CIO) as a change agent for designing and implementing automation initiatives. Return-on-Investment (ROI) calculations have been shown as a business case for automating business processes. Evaluation criteria for deciding which software package to be implemented have been thoroughly explained. Key Features : Provides case studies at the end of all chapters to help the students for easy understanding of the concepts discussed. Includes chapter-end questions to test students’ comprehension of the subject. Presents a glossary of technical terms. The book is designed for the postgraduate students of management. It would be useful for the professionals and practitioners for implementation of process automation in organizations as well.
Author: Rajiv Sabherwal
Publisher: John Wiley & Sons
ISBN: 0470461705
Category : Computers
Languages : en
Pages : 306
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Book Description
Business professionals who want to advance their careers need to have a strong understanding of how to utilize business intelligence. This new book provides a comprehensive introduction to the basic business and technical concepts they’ll need to know. It integrates case studies that demonstrate how to apply the material. Business professionals will also find suggested further readings that will develop their knowledge and help them succeed.
Author: International Labour Office
Publisher: International Labour Organization
ISBN: 9789221134626
Category : AIDS (Disease)
Languages : en
Pages : 330
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Book Description
A valuable educational and training tool, this comprehensive manual offers practical guidance for formulating viable policies and programmes to combat HIV/AIDS, in the world of work. Aimed at protecting the rights and dignity of workers, their families, and all people living with HIV/AIDS, the education and training material provided here can be applied to all sectors, public and private, formal and informal. Presented in eight modules, it contains a flexible and diverse set of learning options to meet the specific requirements of different groups in various environments and situations. Each module is designed to involve people in active learning through activities such as the presentation of issues, role play and group work. The manual also includes case study extracts, numerous samples of legislation, policies and collective agreements and an extensive list of references and resources. A CD-ROM is also provided containing core ILO documents about HIV/AIDS in the workplace including the full text of HIV/AIDS and the World of Work: An ILO code of practice, a sample PowerPoint presentation and an array of fact sheets for use in training.
Author:
Publisher:
ISBN:
Category : Hotels
Languages : en
Pages : 1442
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Book Description
