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Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 0470562269
Category : Business & Economics
Languages : en
Pages : 512
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Book Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Author: Hollis Thomases
Publisher: John Wiley & Sons
ISBN: 0470562269
Category : Business & Economics
Languages : en
Pages : 512
Get Book Here
Book Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!
Author: RD king
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 103
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Book Description
If you're looking for a fairly automated way to build a brand online, you don't have to look further than Twitter. A lot of marketers and marketing companies have long considered Twitter as a great place for brand formation. Twitter is so easy to use. You just need to post a tweet that is one hundred forty characters. You need to do it long enough. You have to pick the right hashtags. You have to pick the right content and, given enough focus and attention to detail, you will get it right. With this ebook... You are going to understand that if you want to be successful on the internet, you must have a la-ser focus on how You're going to make money. You will learn to identify the things that you should do before you even think of marketing on Twitter. You will understand the benefits of manual Twitter marketing. You can begin to understand that Twitter Marketing success is not as hard as you think. You are going to learn exactly how Twitter compared to other social media platforms, is definitely easier to master.
Author: Steve Weber
Publisher: Stephen Weber
ISBN: 0977240665
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Get a free Twitter account to attract new customers, new work, or a new job. -- Use Twitter to connect with customers, co-workers, family, or friends. -- Discover which of your friends, customers or competitors is on Twitter and how to connect with them -- or spy on them! -- Save time with free Twitter software and tools. -- Use Twitter on your PC, Mac, cellphone or iPhone, e-mail or instant-message, or any combination. -- Save time by filtering out drivel and unimportant Tweets. -- Integrate your Twitter use with Facebook, your blog, Web site, or MySpace account. -- Protect your reputation and prevent customer-service issues and publicity nightmares. -- Find new markets and boost your sales. Extend your brand and generate buzz with no hassles, no cost. -- Learn why Twitter works better than advertising. -- Drive traffic to your Web site, use Twitter as a virtual customer help desk. -- Build a following of loyal customers and followers. -- Avoid Twitter mistakes and gaffes. (Cover)
Author: Ramon Tarruella
Publisher: Independently Published
ISBN: 9781726735049
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
If you're looking for a fairly automated way to build a brand online, you don't have to look further than Twitter.A lot of marketers and marketing companies have long considered Twitter as a great place for brand formation.Twitter is so easy to use.You just need to post a tweet that is one hundred forty characters. You need to do it long enough. You have to pick the right hashtags. You have to pick the right content and, given enough focus and attention to detail, you will get it right.With this ebook...You are going to understand that if you want to be successful on the internet, you must have a la-ser focus on how You're going to make money.You will learn to identify the things that you should do before you even think of marketing on Twitter.You will understand the benefits of manual Twitter marketing.You can begin to understand that Twitter Marketing success is not as hard as you think.You are going to learn exactly how Twitter compared to other social media platforms, is definitely easier to master.
Author: Kyle Lacy
Publisher: John Wiley & Sons
ISBN: 1118075706
Category : Business & Economics
Languages : en
Pages : 336
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Book Description
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.
Author: Lauren Dugan
Publisher: FT Press
ISBN: 013312097X
Category : Business & Economics
Languages : en
Pages : 31
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Book Description
Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter 101 is the perfect quick Twitter primer for every entrepreneur and social media marketer, from novices to pros! Leading social media business consultant Lauren Dugan shares dozens of actionable tips, low-cost techniques and powerful tools for transforming Twitter into your all-in-one digital billboard, branded outpost, customer support channel, networking system, web traffic driver, data gatherer, and lead generator. Dugan starts with three revealing Twitter case studies, then walks through mastering the jargon, getting started, defining strategy, optimizing your presence, avoiding beginner's mistakes, and much more. Drawing on personal experience and up-to-the-minute industry research, she helps you time your tweets for maximum impact, follow the right accounts, attract the right followers, learn more about customers and competitors, and use hashtag chats to network at the speed of light. Dugan concludes by listing today's most valuable third-party tools for managing and optimizing your Twitter presence. Lauren Dugan's Twitter 101: it's the fastest way to transform Twitter into your newest high-profit marketing channel!
Author: Cori Anderson
Publisher: Independently Published
ISBN: 9781092743570
Category :
Languages : en
Pages : 42
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Book Description
How to Use Twitter for Business and promoting Is Twitter a section of your social media marketing? Or have you ever let your Twitter promoting drop off lately? In any case, with the newest Twitter updates, trends in multi-screen usage and period promoting, you'll possible wish to require a contemporary consider what Twitter mustprovide. Here's a listing of everything your business must do to urge on (or back on) Twitter and begin seeing nice results. How Twitter is exclusive In the social media world, Twitter falls into the class of microblogging tools as a result of the short, disconnected messages it distributes. alternative microblogging tools embrace Tumblr, FriendFeed and Plurk. Twitter shares some options with the foremost common social media tools (Facebook, Pinterest, LinkedIn, Google+ and YouTube). However, the variations very outlineTwitter. - Facebook: A tweet is sort of a short Facebook standing update. However, with Twitter, each tweet arrives at each follower's feed, in contrast to the filter of Facebook's EdgeRank. - Pinterest: Twitter permits you to share images and supply statement in your tweet. However, with Twitter, it's a lot of easier to own oral communication around a shared image than with the comment feature on Pinterest. - LinkedIn: A tweet is sort of a short LinkedIn standing update. whereas LinkedIn is predicated on trust relationships (and two-way agreements), Twitter permits you to follow anyone, together with strangers. this is often useful once you target potential customers. - Google+: A tweet is sort of a short Google+ standing update. Twitter conjointly permits you to arrange individuals into lists that organize conversations almost likeGoogle+ teams. - YouTube: A tweet will contain a link to a video. However, Twitter doesn't permit you to form a channel or organize your videos for straightforward location and statement. Now let's dive into however you'll use Twitter for your business. 7 straightforward Steps area unit quite enough Step 1: Investigate your Marketplace... perceive specifically WHO you would like to specialize in... Step 2: manufacture your internet page... methodology your company... Step 3: Fantastic your User profile... be skilled... Step 4: Tweeting... having the awareness... Step 5: Twitter Advertising resources... utilize them correctly... Step 6: getting Fans... the fastest and most secure method... Step 7: Copy the experts... manufacture your own action report... Grab this book today and boost your business!!!!!
Author: Brett Petersel
Publisher: Penguin
ISBN: 1101585730
Category : Business & Economics
Languages : en
Pages : 381
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Book Description
Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 1119050073
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Robert Grow
Publisher:
ISBN: 9781801127509
Category :
Languages : en
Pages : 122
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Book Description
Social Media marketing is a necessity based on the way consumers buy products and services, as well as the shift in the way that they make purchase decisions. For any business to engage as they reach their audience using the right campaign tactics strategically, have a clear understanding of how Social Media marketing works is quite essential. With this book, any business will have an easy walkthrough on specific elements in delighting, converting, and attracting consumers online. And for any company to make more informed decisions about their Social Media marketing campaigns, this book will cover everything they need to know about how Social Media marketing works. Social Media marketing is all about utilizing other digital channels to promote brands and products. Some businesses aim to reach a particular audience and to help them achieve these target consumers through the internet and other digital avenues; they need the help of Social Media marketing. For several companies and marketers to get their target audience, they make use of some different digital technologies. Also, for them to engage and attract their target consumers, they use social media, mobile technology such as smartphones, email marketing, PPC and display ads, and other mediums in addition to their website. This book covers the following topics: How to Run a Successful Social Media Marketing Campaign The Future of Social Media Advertising 3 of the most Common Social Media Platform Creating Your Social Media Marketing Plan Twitter Tool A Beginner's Guide Build Your Profile Twitter Marketing How to identify your target Market in Twitter What Is Pinterest? Setting Up a Pinterest Profile for Business Pinterest Marketing Strategy Why LinkedIn? LinkedIn Marketing Funnel Tips and Pointers on Making Your Profile Noticed for Easy Marketing ...And much more Because of the way consumers make purchasing decisions is as a result of the significant role of the internet, Social Media marketing is crucial for modern business. Also, how consumers purchase their products and services has an excellent impact on the internet. As a result, not only do companies need to amplify their visibility as much as possible, but they also must be present online. Gone are the days of requesting more information about products as consumers browse at a physical store location. So that businesses can execute smarter decisions about their Social Media marketing campaigns, it is quite critical for business owners to have a clear understanding of how Social Media marketing works Now, though they make a decision to visit the physical store for their final purchase, to get the required information for making an informed purchase, consumers use the internet. Here, Social Media marketing becomes vital since wherever consumers can be in their journey as digital buyers, Social Media marketing helps a business reach them. Now is your turn to learn "Buy Now" To learn on how you can promote your business using Social Media Marketing.
