The English Catalogue of Books PDF Download
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Author: Sampson Low
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 1126
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Book Description
Vols. for 1898-1968 include a directory of publishers.
Author: Sampson Low
Publisher:
ISBN:
Category : English imprints
Languages : en
Pages : 1126
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Book Description
Vols. for 1898-1968 include a directory of publishers.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 466
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Book Description
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American drama
Languages : en
Pages : 728
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Book Description
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : Copyright
Languages : en
Pages : 558
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Book Description
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1652
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Book Description
Author: R.A. Church
Publisher: Routledge
ISBN: 1135761612
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 3116
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Book Description
Author: United States. Congress. House. Committee on Banking and Currency
Publisher:
ISBN:
Category : Economic assistance, Domestic
Languages : en
Pages : 826
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Book Description
Author: United States. Congress. House. Committee on Banking and Currency
Publisher:
ISBN:
Category :
Languages : en
Pages : 1724
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Book Description
Author: Robert Cluley
Publisher: Kogan Page Publishers
ISBN: 0749478403
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.
