Modern Marketing Management in the Indian Context PDF Download
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Author: Rustom S. Davar
Publisher: Bombay : Progressive Corporation
ISBN:
Category : Marketing
Languages : en
Pages : 678
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Book Description
Author: Rustom S. Davar
Publisher: Bombay : Progressive Corporation
ISBN:
Category : Marketing
Languages : en
Pages : 678
Get Book Here
Book Description
Author: Rustom S. Davar
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 746
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Book Description
Author: Rustom S. Davar
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 615
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Textbook on marketing management in the Indian context - covers marketing concepts and techniques, market studies and other research activities, product development and pricing strategies, sales forecasting and planning, the distribution network, advertising, management of the salesperson force, auditing, achieving market access to international markets, etc. References.
Author: Tapan K. Panda
Publisher: Excel Books India
ISBN: 9788174465481
Category : Marketing
Languages : en
Pages : 780
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Book Description
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 9788121916974
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Author: Prof C Arun Kumar
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 344
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Book Description
Given the condition of growing complexity in the business area, it becomes increasingly important for business as well as managers to attract the customers in purchasing their products; at the same time, the products need to be produced at an optimal cost and sold at a reasonable price.Marketing is an important strategy to ensure the growth of the business. While current customers should always be the main priority of a business, marketing efforts can help to expand this base further. Key efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers. In essence, marketing secures the business's future through new and old customer engagement.The book discusses the traditional marketing strategies and also help in understanding the modern techniques pertaining to Marketing concepts. On a wider note, the book discusses the various Marketing concepts and their relevance to global trade.
Author: Ramaswamy
Publisher: Macmillan
ISBN: 9780230637290
Category : Marketing
Languages : en
Pages : 916
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Book Description
FONT COLOR= FF0000 Winner of the First Prize of the FIP Awards for Excellence in Book Production 2009/FONT COLOR A Transformational Text on Marketing. . . Presents Marketing in an Altogether New Perspective Today, Marketing needs a
Author: R. Srinivasan
Publisher:
ISBN: 9788120321830
Category :
Languages : en
Pages : 284
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Book Description
Author: Ritu Mehta
Publisher: Taylor & Francis
ISBN: 0429515456
Category : Social Science
Languages : en
Pages : 236
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Book Description
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.
