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Author: J. A. Lunn
Publisher: Marketing Classics Press
ISBN: 1613110464
Category : Business & Economics
Languages : en
Pages : 37
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Author: J. A. Lunn
Publisher: Marketing Classics Press
ISBN: 1613110464
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
Author: John A. Howard
Publisher: New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 490
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Book Description
Author: George H. Haines
Publisher: Marketing Classics Press
ISBN: 1613110499
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
Author: Lawrence J. Gitman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Thomas S. Robertson
Publisher: Marketing Classics Press
ISBN: 161311057X
Category : Business & Economics
Languages : en
Pages : 27
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Author: John O'Shaughnessy
Publisher: Marketing Classics Press
ISBN: 1613110537
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
Author: Denise Steckstor
Publisher: Springer Science & Business Media
ISBN: 3834970786
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Firms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing Cause-Related Marketing programs. Especially against the background of an increased marketing accountability, Denise Steckstor develops a comprehensive model of Cause-Related Marketing determinants and customer attitudes as well as behavior and validates it on the basis of a quasi-experimental field study. She shows that Cause-Related Marketing programs can, additionally to generating donations for the not-for-profit partner, contribute to achieving central marketing goals. Based on her findings, she provides an overview for marketing managers on how to effectively design and manage Cause-Related Marketing programs.
Author: Mehdi Khosrowpour
Publisher: IGI Global
ISBN: 9781591402497
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.
Author: Marieke de Mooij
Publisher: SAGE Publications
ISBN: 1412979900
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Author: Michael Grillot
Publisher:
ISBN:
Category : Petroleum industry and trade
Languages : en
Pages : 164
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Book Description
