Modeling for Campaign Analysis PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Modeling for Campaign Analysis PDF full book. Access full book title Modeling for Campaign Analysis by Richard John Hillestad. Download full books in PDF and EPUB format.
Author: Richard John Hillestad
Publisher: RAND Corporation
ISBN:
Category : Computers
Languages : en
Pages : 44
Get Book Here
Book Description
The authors discuss some of the significant challenges and offer suggestions for working through them to achieve not only a new generation of models but a new generation of analytic capability.
Author: Richard John Hillestad
Publisher: RAND Corporation
ISBN:
Category : Computers
Languages : en
Pages : 44
Get Book Here
Book Description
The authors discuss some of the significant challenges and offer suggestions for working through them to achieve not only a new generation of models but a new generation of analytic capability.
Author: Jeffrey Strickland
Publisher: Lulu.com
ISBN: 1312375442
Category : Business & Economics
Languages : en
Pages : 490
Get Book Here
Book Description
This book is about predictive modeling. Yet, each chapter could easily be handled by an entire volume of its own. So one might think of this as a survey of predictive models, both statistical and machine learning. We define A predictive model as a statistical model or machine learning model used to predict future behavior based on past behavior. In order to use this book, the reader should have a basic understanding of statistics (statistical inference, models, tests, etc.)-this is an advanced book. Every chapter culminates in an example using R. R is a free software environment for statistical computing and graphics. It compiles and runs on a wide variety of UNIX platforms, Windows and MacOS. The book is organized so that statistical models are presented first (hopefully in a logical order), followed by machine learning models, and then applications: uplift modeling and time series. One could use this as a textbook with problem solving in R (there are no "by-hand" exercises).
Author:
Publisher:
ISBN:
Category : Operational art (Military science)
Languages : en
Pages : 10
Get Book Here
Book Description
Author: R. Huber
Publisher: Springer Science & Business Media
ISBN: 1461593700
Category : Business & Economics
Languages : en
Pages : 886
Get Book Here
Book Description
This book contains the proceedings of an interna tional symposium devoted to Modeling and Analysis of Defense Processes in the context of land/air warfare. It was sponsored by Panel VII (on Defense Applications of Operational Research) of NATO's Defense Research Group (DRG) and took place 27-29 July 1982 at NATO headquarters in Brussels. Except perhaps for the Theater-Level Gaming and Analysis Workshop, sponsored by the Office of united 1 states Naval Research in 1977 , this symposium was the first international scientific meeting on Operations Research/Systems Analysis in the area of land/air war fare since the conference on Modeling Land Battle Systems 2 for Military Planning sponsored by NATO's Special Pro gramme Panel on Systems Science in 1974. That conference dealt primarily with modeling small unit (company, bat talion) engagements and, to a lesser extent, large unit (corps, theater) campaigns with principal emphasis on attrition processes and movement in combat. It was considered as rather successful in that it revealed the state-of-the art around 1972 and identified problem areas and promising approaches for future developments. lWith regard to foreign attendance, this wo- shop was largely limited to participants from the United Kingdom and the Federal Republic of Germany (see L.J. Low: Theater-Level Gaming and Analysis Workshop for Force Planning, Vol II-Summary, Discus sion of Issues and Requirements for Research, SRI Report, May, 1981).
Author: Claudia Parvanta
Publisher: Jones & Bartlett Learning
ISBN: 128414674X
Category : Education
Languages : en
Pages : 530
Get Book Here
Book Description
Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Author: Charles Turnitsa
Publisher: John Wiley & Sons
ISBN: 1119604788
Category : Technology & Engineering
Languages : en
Pages : 466
Get Book Here
Book Description
Understanding the potential synergies between computer simulation and wargaming Based on the insights of experts in both domains, Simulation and Wargaming comprehensively explores the intersection between computer simulation and wargaming. This book shows how the practice of wargaming can be augmented and provide more detail-oriented insights using computer simulation, particularly as the complexity of military operations and the need for computational decision aids increases. The distinguished authors have hit upon two practical areas that have tremendous applications to share with one another but do not seem to be aware of that fact. The book includes insights into: The application of the data-driven speed inherent to computer simulation to wargames The application of the insight and analysis gained from wargames to computer simulation The areas of concern raised by the combination of these two disparate yet related fields New research and application opportunities emerging from the intersection Addressing professionals in the wargaming, modeling, and simulation industries, as well as decision makers and organizational leaders involved with wargaming and simulation, Simulation and Wargaming offers a multifaceted and insightful read and provides the foundation for future interdisciplinary progress in both domains.
Author: Carolyn Mae Kim
Publisher: Taylor & Francis
ISBN: 1000290603
Category : Business & Economics
Languages : en
Pages : 227
Get Book Here
Book Description
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201
Author: Bowerman
Publisher: McGraw Hill
ISBN: 0077185013
Category : Business & Economics
Languages : en
Pages : 912
Get Book Here
Book Description
Ebook: Business Statistics in Practice: Using Data, Modeling and Analytics
Author: Larry B. Rainey
Publisher: AIAA
ISBN: 9781884989155
Category : Technology & Engineering
Languages : en
Pages : 952
Get Book Here
Book Description
This book was sponsored by the U.S. Air Force Academy Space Mission Analysis and Design Program with support from program offices at the Air Force Space and Missile Systems Center, the National Reconnaissance Office, the U.S. Department of Transportation, and organizations within the National Aeronautics and Space Administration.
Author: Antonios Chorianopoulos
Publisher: John Wiley & Sons
ISBN: 1119011558
Category : Mathematics
Languages : en
Pages : 405
Get Book Here
Book Description
A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Part one provides a methodological roadmap, covering both the business and the technical aspects. The data mining process is presented in detail along with specific guidelines for the development of optimized acquisition, cross/ deep/ up selling and retention campaigns, as well as effective customer segmentation schemes. In part two, some of the most useful data mining algorithms are explained in a simple and comprehensive way for business users with no technical expertise. Part three is packed with real world case studies which employ the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Case studies from industries including banking, retail and telecommunications are presented in detail so as to serve as templates for developing similar applications. Key Features: Includes numerous real-world case studies which are presented step by step, demystifying the usage of data mining models and clarifying all the methodological issues. Topics are presented with the use of three leading data mining tools: IBM SPSS Modeler, RapidMiner and Data Mining for Excel. Accompanied by a website featuring material from each case study, including datasets and relevant code. Combining data mining and business knowledge, this practical book provides all the necessary information for designing, setting up, executing and deploying data mining techniques in CRM. Effective CRM using Predictive Analytics will benefit data mining practitioners and consultants, data analysts, statisticians, and CRM officers. The book will also be useful to academics and students interested in applied data mining.
