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Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: Miguel Santesmases Mestre
Publisher:
ISBN: 9788436825435
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author: E. Valsami-Jones
Publisher: IWA Publishing
ISBN: 1843390019
Category : Science
Languages : en
Pages : 681
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Book Description
Phosphorus in Environmental Technology: Principles and Applications, provides a definitive and detailed presentation of state-of-the-art knowledge on the environmental behaviour of phosphorus and its applications to the treatment of waters and soils. Special attention is given to phosphorus removal for recovery technologies, a concept that has emerged over the past 5-6 years. The book features an all-encompassing approach: the fundamental science of phosphorus (chemistry, geochemistry, mineralogy, biology), key aspects of its environmental behaviour and mobility, industrial applications (treatment, removal, recovery) and the principles behind such applications, novel biotechnologies and, importantly, it also addresses socio-economic issues which often influence implementation and the ultimate success of any new technology. A detailed subject index helps the reader to find their way through the different scientific and technological aspects covered, making it an invaluable reference work for students, professionals and consultants dealing with phosphorus-related environmental technologies. State-of-the-art knowledge on the behaviour of phosphorus and its applications to environmental science and technology. Covers all aspects of phosphorus in the environment, engineered and biological systems; an interdisciplinary text.
Author: Jan Nederveen Pieterse
Publisher: SAGE
ISBN: 9780761952930
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
This study is a critical commentary connecting issues of development with the latest thinking in sociology, critical theory and social science. It addresses questions such as the connections with globalization, and culture and modernity.
Author: Ana Roca
Publisher: Walter de Gruyter
ISBN: 3110804972
Category : Language Arts & Disciplines
Languages : en
Pages : 221
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Book Description
This collection of original papers presents current research on linguistic aspects of the Spanish used in the United States. The authors examine such topics as language maintenance and language shift, language choice, the bilingual's discourse patterns, varieties of Spanish used in the United States, and oral proficiency testing of bilingual speakers. In view of the fact that Hispanics constitute the largest linguistic minority in the United States, the pioneering work in the area of sociolinguistic issues in the U.S. Spanish presented here is of great importance.
Author: Jan Nederveen Pieterse
Publisher: Rowman & Littlefield
ISBN: 9780742540644
Category : Political Science
Languages : en
Pages : 258
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Book Description
Arguing that ethnicity and multiculturalism are essential for understanding globalization, this book offers sustained treatments of their reach beyond a limited national context. It proposes ethnicities and global multiculture as alternative, wide-angle perspectives on cultural diversity.
Author: Alexander Klimburg
Publisher:
ISBN: 9789949921133
Category : Computer crimes
Languages : en
Pages : 235
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Book Description
"What, exactly, is 'National Cyber Security'? The rise of cyberspace as a field of human endeavour is probably nothing less than one of the most significant developments in world history. Cyberspace already directly impacts every facet of human existence including economic, social, cultural and political developments, and the rate of change is not likely to stop anytime soon. However, the socio-political answers to the questions posed by the rise of cyberspace often significantly lag behind the rate of technological change. One of the fields most challenged by this development is that of 'national security'. The National Cyber Security Framework Manual provides detailed background information and in-depth theoretical frameworks to help the reader understand the various facets of National Cyber Security, according to different levels of public policy formulation. The four levels of government--political, strategic, operational and tactical/technical--each have their own perspectives on National Cyber Security, and each is addressed in individual sections within the Manual. Additionally, the Manual gives examples of relevant institutions in National Cyber Security, from top-level policy coordination bodies down to cyber crisis management structures and similar institutions."--Page 4 of cover.
Author: Jan Nederveen Pieterse
Publisher: Routledge
ISBN: 1315312832
Category : Political Science
Languages : en
Pages : 283
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Book Description
Like a giant oil tanker, the world is slowly turning. The rapid growth of economies in Asia and the global South has led to a momentous shift in the world order, leaving much of the traditional literature on globalization behind. Multipolar Globalization: Emerging Economies and Development is the perfect guide to these ongoing 21st-century transformations, combining engaging and wide-ranging coverage with cutting-edge analysis. The rise of China and other emerging economies has led to the emergence of a new geography of trade, new economic and political combinations, new financial actors, investors and donors, and weaker American hegemony. This interdisciplinary volume combines development studies, global political economy, sociology, and cultural studies to ask what this growth means for domestic and global inequality and examines the role of multipolarity in the reshaping of globalization. Renowned globalization scholar Jan Nederveen Pieterse deftly guides the reader through the development of globalization in the West and the East, explaining key topics such as the 2008 crash, trends in inequality, the changing fortunes of the BRICs, and the role of governance and democracy. Accessible and insightful, this book will be an essential guide for both students in the social sciences and for professionals and scholars seeking a fresh perspective.
Author: José Vasconcelos
Publisher: JHU Press
ISBN: 9780801856556
Category : History
Languages : en
Pages : 164
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Book Description
In this influential 1925 essay, presented here in Spanish and English, José Vasconcelos predicted the coming of a new age, the Aesthetic Era, in which joy, love, fantasy, and creativity would prevail over the rationalism he saw as dominating the present age. In this new age, marriages would no longer be dictated by necessity or convenience, but by love and beauty; ethnic obstacles, already in the process of being broken down, especially in Latin America, would disappear altogether, giving birth to a fully mixed race, a "cosmic race," in which all the better qualities of each race would persist by the natural selection of love.
Author: Christian Grönroos
Publisher:
ISBN:
Category :
Languages : en
Pages : 9
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Book Description
Author: Dànielle Nicole DeVoss
Publisher: Peter Lang Incorporated, International Academic Publishers
ISBN: 9781433125614
Category : Copyright
Languages : en
Pages : 0
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Book Description
The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.
