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Author: Amitabh Kumar
Publisher: Taylor & Francis
ISBN: 113603241X
Category : Language Arts & Disciplines
Languages : en
Pages : 534
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Book Description
An in-depth guide to the new world of Mobile TV, multimedia networks, and applications.
Author: Amitabh Kumar
Publisher: Taylor & Francis
ISBN: 113603241X
Category : Language Arts & Disciplines
Languages : en
Pages : 534
Get Book Here
Book Description
An in-depth guide to the new world of Mobile TV, multimedia networks, and applications.
Author: Amitabh Kumar
Publisher: CRC Press
ISBN: 1136032509
Category : Language Arts & Disciplines
Languages : en
Pages : 658
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Book Description
Implement state-of-the-art Mobile TV networks with this comprehensive guide to the latest technologies and standards, including MediaFLO, ATSC Mobile DTV, and CMMB, the same technologies seeing large-scale rollouts today around the world. You not only gain deep insight into the maze of technologies, but also the principles of mobile content-what makes it work, how it's produced, repurposed and delivered securely, and how it integrates with mobile and Internet domains. Learn about the key enablers of a mobile TV service, like smartphones, chipsets, and mobile software. Gain access to a detailed look at the networks deployed worldwide with real-world case studies. The informative diagrams provide rich visualization of the new technologies, services, and revenue models. Gain understanding of how mobile TV can be made interactive and how it can be delivered seamlessly in multiple markets. Get insight into the growing capabilities of multimedia handsets and software which drives innovative applications. Author Amitabh Kumar begins with the basics of mobile multimedia and progresses to cover details of technologies, networks, and firmware for mobile TV services. Easy to follow, Implementing Mobile TV features a rich presentation that includes dozens of FAQs and "Quick Facts." This new edition is updated to reflect the quickly evolving world of Mobile TV, focusing on factors for success and providing understanding of:
Author: Aaron Marcus
Publisher: Springer Science & Business Media
ISBN: 1848827016
Category : Computers
Languages : en
Pages : 377
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Book Description
Developing usable, useful, and appealing solutions for the customer or user experience requires customization according to specific users' needs amidst frequently changing physical and social environments. Complex design problems like these require interdisciplinary perspectives that cover software functionality, human interaction and communication experiences, and perceived value. After defining and summarizing current research and development, this book focuses on Mobile TV experience in everyday life, innovative conceptual and participatory design methods, contextual analysis methods, social context for interactive multimedia systems, advanced interaction with mobile digital content, and future trends for the wide range of products and services that will be offered in the decade to come. The Editors have carefully balanced the theoretical and empirical approaches providing a valuable insight into principles and methods, as well as actionable guidelines and recommendations for all those interested in exploring how to achieve the core objectives of usability, usefulness, and social appeal of this new mobile-video technology. The book answers many questions, and raises some new ones that only future technology development and deployment in mobile human-computer interaction and communication can answer.
Author: Hassnaa Moustafa
Publisher: CRC Press
ISBN: 1439877297
Category : Computers
Languages : en
Pages : 556
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Book Description
A rapidly growing number of services and applications along with a dramatic shift in users' consumption models have made media networks an area of increasing importance. Do you know all that you need to know?Supplying you with a clear understanding of the technical and deployment challenges, Media Networks: Architectures, Applications, and Standard
Author: Mike Proulx
Publisher: John Wiley & Sons
ISBN: 1118239652
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Author: Darcy Gerbarg
Publisher: Springer Science & Business Media
ISBN: 0387799788
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers - broadcasters, cable and satellite companies - and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go. This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.
Author: Pablo Cesar
Publisher: Springer
ISBN: 3540725598
Category : Computers
Languages : en
Pages : 248
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Book Description
This book constitutes the refereed proceedings of the 5th European Conference on Interactive Television, EuroITV 2007, held in Amsterdam, The Netherlands, May 2007. The volume covers a wide range of areas such as media studies, audiovisual design, multimedia, HCI, and management. The papers are organized in topical sections on social TV systems, user studies, the future of TV, social TV evaluation, personalization, and mobile TV.
Author: Brigitte Preissl
Publisher: Springer Science & Business Media
ISBN: 3790820822
Category : Business & Economics
Languages : en
Pages : 517
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Book Description
Telecommunication markets are characterized by a dynamic development of technology and market structures. The specific features of network-based markets, convergence of previously separate spheres and the complex task of market regulation put traditional theoretical approaches as well as current regulatory policies to the test. This book sheds light on some of the challenges ahead. It covers a vast range of subjects from the intricacies of market regulation to new markets for mobile and internet-related services. The diffusion of broadband technology and the emergence of new business strategies that respond to the technological and regulatory challenges are treated in the book’s 24 chapters.
Author: Lekakos, George
Publisher: IGI Global
ISBN: 1599043637
Category : Technology & Engineering
Languages : en
Pages : 377
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Book Description
The developments in digital television technology provide the unprecedented opportunity to drastically extend the role of television as a content delivery channel. E-health, e-commerce, e-government, and e-learning are only a few examples of value-added services provided over digital televisions infrastructures. These changes in the television industry challenge companies to adjust their strategies in order to meet the opportunities and threats in this new environment. Interactive Digital Television: Techniques and Applications presents the developments in the domain of interactive digital television covering both technical and business aspects. This book focuses on analyzing concepts, research issues, and methodological approaches, presenting existing solutions such as systems and prototypes for researchers, academicians, scholars, professionals and practitioners.
Author: Ser Wah Oh
Publisher: John Wiley & Sons
ISBN: 1119110440
Category : Technology & Engineering
Languages : en
Pages : 359
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Book Description
Provides an in-depth coverage of TV White Space Technology (TVWS) and the various challenges of its new innovations This book covers the full spectrum of TVWS technology including regulations, technology, standardizations, and worldwide deployments. It begins with an introduction to cognitive radio and TVWS. The regulation activities in TVWS throughout North America, Europe, and Asia Pacific are covered in depth. After a discussion of regulations, the authors examine the standardizations developed to specify the enabling technologies of TVWS systems. The following chapter focuses on the key technologies that differentiate TVWS from a conventional wireless communication system. Describes various worldwide use cases and deployments based on the needs of the consumers Covers IEEE 802.19.1, IEEE 802.22, IEEE 802.11af, IEEE 802.15.4m, and IETF protocol for Accessing White Spaces Studies the market and commercial potential of TVWS and other spectrum sharing technologies Discusses technological trends in spectrum sharing and additional applications that could leverage on TVWS and other spectrum sharing technologies TV White Space: The First Step Towards Better Utilization of Frequency Spectrum is written for telecommunications/networks operators, researchers, engineers, government regulators, technical managers, and network equipment manufacturers.
