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Author: Nick Smith
Publisher: Hachette UK
ISBN: 1473677319
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days: Sunday: Why the future is mobile Monday: Basic mobile traffic getting tactics Tuesday: Social mobile marketing Wednesday: Mobile pay per click (PPC) marketing Thursday: Mobile apps for SMEs Friday: SMS marketing Saturday: Building the ultimate mobile marketing system At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful mobile marketing!
Author: Rachel Pasqua
Publisher: John Wiley & Sons
ISBN: 1118462408
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.
Author: Nick Smith
Publisher: Teach Yourself
ISBN: 1473677319
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days: Sunday: Why the future is mobile Monday: Basic mobile traffic getting tactics Tuesday: Social mobile marketing Wednesday: Mobile pay per click (PPC) marketing Thursday: Mobile apps for SMEs Friday: SMS marketing Saturday: Building the ultimate mobile marketing system At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful mobile marketing!
Author: Karen Mishra
Publisher: Business Expert Press
ISBN: 160649841X
Category : Business & Economics
Languages : en
Pages : 207
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Book Description
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Author: James Seligman
Publisher: Lulu.com
ISBN: 0244863326
Category :
Languages : en
Pages : 110
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Book Description
Author: Nick Smith
Publisher: Teach Yourself
ISBN: 9781473607507
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days: Sunday: Why the future is mobile Monday: Basic mobile traffic getting tactics Tuesday: Social mobile marketing Wednesday: Mobile pay per click (PPC) marketing Thursday: Mobile apps for SMEs Friday: SMS marketing Saturday: Building the ultimate mobile marketing system At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful mobile marketing!
Author: Alex Michael
Publisher: Routledge
ISBN: 0750667478
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Tap into the latest mobile marketing tactics.
Author: Jeanne Hopkins
Publisher: John Wiley & Sons
ISBN: 1118239547
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Author: Michael Becker
Publisher: For Dummies
ISBN: 9780470616680
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more. Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch Covers activating a plan using voice, text, e-mail, and social media campaigns Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.
Author: Tomm Dali
Publisher: Zen Mastery Srl
ISBN: 9786069837153
Category : Business & Economics
Languages : en
Pages : 40
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Book Description
Mobile Marketing: The Ultimate Guide to Successful Mobile Marketing, Learn Insider Strategies and Best Practices on How to Tap Into The Always Growing Mobile Shopping Market If you have a business but it is not optimized for mobile, now is the time to consider doing it. This could involve something simple like making sure your website is adaptable to different screen sizes or it could offer advanced offerings that are suitable for mobile devices. In 2019, mobile devices accounted for almost half of internet traffic across the globe. Studies show that the number of mobile shoppers is at an all-time high and it will only continue to grow. Statistics show that 40% of online transactions were done using a mobile device. You should definitely take advantage of this by making sure you have a mobile marketing strategy that would advertise or showcase your business to mobile users. This book will teach you all the essential information you need when it comes to mobile marketing. You will learn how mobile marketing can help increase your sales exponentially, connect with your audience and send constant highly-targeted traffic to your website This book will teach you about the following topics: What is Mobile Marketing Mobile Marketing Strategies Creating an App For Your Business Social Marketing On Mobile Best Practices for Mobile Devices Gaining Customers with Mobile Apps Mobile Marketing For Your Business The Popularity of Mobile Marketing Due to the availability of cheaper and more powerful phones nowadays, there's been a steady increase of mobile devices with access to the internet so it has become easier to do their online shopping on their mobile devices. If you want to learn more on how you can have an effective mobile marketing strategy for your business, scroll up and click "add to cart" now.
Author: Daniel Rowles
Publisher: Kogan Page Publishers
ISBN: 0749479809
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
