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Author: Chuck Martin
Publisher: St. Martin's Press
ISBN: 1137356243
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment. With the staggering growth in the use of mobile technology as both product research and purchase point, businesses have yet to fully understand the important role mobile devices play in the basic structure of the traditional shopping model and the new importance on linking behavior with location. With the death of the traditional sales funnel comes author Chuck Martin's new model, the Mobile Shopping Life Cycle. Based on the author's in-depth research, Martin has identified the six specific moments in the timeline of the sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, Martin's model gives marketers access to the tools necessary to build a new sales framework that properly addresses the future of the market.
Author: Barrie Gunter
Publisher: Emerald Publishing Limited
ISBN: 9781789730364
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
This book examines research and relevant theory on the role of mobile phones in the lives of children and young people, how these technologies are used for different applications, the effects that mobile phones have on young people, and the challenges of regulating and controlling the technology and its use.
Author: Sugeng Riadi
Publisher: European Alliance for Innovation
ISBN: 1631904396
Category : Business & Economics
Languages : en
Pages : 418
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Book Description
We take great pleasure in presenting the proceedings of the fifth edition of the International Conference on Applied Economics and Social Science (ICAESS), 2023, held on the 7th of November 2023 in Batam. The conference envisions a future where economic prosperity and environmental well-being are harmonized. By fostering interdisciplinary collaborations, it aims to unite environmental experts, technologists, and policymakers in crafting holistic solutions. The theme of ICAESS 2023 was “Harmonizing Green Economy, Sustainable Development, and Digitalization for a Thriving Future”. The technical program for ICAESS 2023 comprised 37 full papers, boasting an acceptance rate of 45%. The conference tracks included: Track 1-Economics; Track 2-Accounting; Track 3- Managements; and Track 4-Social Sciences. In conjunction with the outstanding technical paper presentations, the technical program featured two keynote speeches, one direct invited talk, and one online invited talk presentation. The distinguished speakers for the keynote speeches were TS Dr. Nurulizwa Binti Abdul Rashid from Universiti Teknikal Malaysia Melaka (UTeM), Malaysia, and Dr. Mehran Nejati from Edith Cowan University, Australia Effective coordination with the steering committee played a pivotal role in ensuring the success of the conference. We express our sincere appreciation for their unwavering support and guidance throughout the entire process. Special acknowledgment goes to the ICAESS Chair Committee for their diligent efforts in completing the peer-review process of technical papers, resulting in the development of a high-quality technical program. Additionally, our gratitude extends to the Conference Managers for their invaluable support and to all the authors who submitted their papers to the ICAESS 2023 conference. We also want to thank the staff of EAI for their help in making this publication possible.
Author: Zheng Yan
Publisher: Cambridge University Press
ISBN: 1107124557
Category : Computers
Languages : en
Pages : 301
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Book Description
This survey introduces the science of mobile phone behavior - how mobile phones are used and how their use influences humans.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1584
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Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Yan, Zheng
Publisher: IGI Global
ISBN: 146668240X
Category : Computers
Languages : en
Pages : 1604
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Book Description
The rise of mobile phones has brought about a new era of technological attachment as an increasing number of people rely on their personal mobile devices to conduct their daily activities. Due to the ubiquitous nature of mobile phones, the impact of these devices on human behavior, interaction, and cognition has become a widely studied topic. The Encyclopedia of Mobile Phone Behavior is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another. Featuring exhaustive coverage on a variety of topics relating to mobile phone use, behavior, and the impact of mobile devices on society and human interaction, this multi-volume encyclopedia is an essential reference source for students, researchers, IT specialists, and professionals seeking current research on the use and impact of mobile technologies on contemporary culture.
Author: Ted Schadler
Publisher: Greenleaf Book Group
ISBN: 0991361016
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Mobile has reprogrammed your customers’ brains. Your customers now turn to their smartphones for everything. What’s tomorrow’s weather? Is the flight on time? Where’s the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift — the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment — the instant in which your customer is seeking an answer. If you’re there for them, they’ll love you; if you’re not, you’ll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? Based on 200 interviews with entrepreneurs and major companies across the globe, The Mobile Mind Shift is the first book to explain how you can exploit mobile moments. You’ll learn how to: • Find your customer’s most powerful mobile moments with a mobile moment audit. • Master the IDEA Cycle, the business discipline for exploiting mobile. Align your business and technology teams in four steps: Identify, Design, Engineer, Analyze. • Manufacture mobile moments as Krispy Kreme does — it sends a push notification when hot doughnuts are ready near you. Result: 500,000 app downloads, followed by a double-digit increase in same-store sales. • Turn one-time product sales into ongoing services and engagement, as the Nest thermostat does. And master new business models, as Philips and Uber do. Find ways to charge more and create indelible customer loyalty. • Transform your technology into systems of engagement. Engineer your business and technology systems to meet the ever-expanding demands of mobile. It’s how Dish Network not only increased the efficiency of its installers but also created new on-the-spot upsell opportunities. Mobile is rapidly shifting your customers into a new way of thinking. You’ll need your own mobile mind shift to respond.
Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1501152025
Category : Social Science
Languages : en
Pages : 452
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Book Description
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
Author: Hector Florez
Publisher: Springer
ISBN: 3030015351
Category : Computers
Languages : en
Pages : 382
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Book Description
This book constitutes the thoroughly refereed papers of the First International Conference on Applied Informatics, ICAI 2018, held in Bogotá, Colombia, in November 2018. The 27 full papers were carefully reviewed and selected from 81 submissions. The papers are organized in topical sections on data analysis; decision systems; health care information systems; IT architectures; learning management systems; mobile information processing systems; robotic autonomy; software design engineering.
Author: Zhang, Zuopeng (Justin)
Publisher: IGI Global
ISBN: 1799817881
Category : Business & Economics
Languages : en
Pages : 405
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Book Description
With technology creating a more competitive market, the global economy has been continually evolving in recent years. These technological developments have drastically changed the ways organizations manage their resources, as they are constantly seeking innovative methods to implement new systems. Because of this, there is an urgent need for empirical research that studies advancing theories and applications that organizations can use to successfully handle information and supplies. Novel Theories and Applications of Global Information Resource Management is a pivotal reference source that provides vital research on developing practices for businesses to effectively manage their assets on a global scale. While highlighting topics such as enterprise systems, library management, and information security, this publication explores the implementation of technological innovation into business techniques as well as the methods of controlling information in a contemporary society. This book is ideally designed for brokers, accountants, marketers, researchers, data scientists, financiers, managers, and academicians seeking current research on global resource management.
Author: Yang Xiang
Publisher: Springer Nature
ISBN: 9811590311
Category : Computers
Languages : en
Pages : 456
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Book Description
This book constitutes revised and selected papers from the 6th International Symposium on Security and Privacy in Social Networks and Big Data, SocialSec 2020, held in Tianjin, China, in September 2020. The 38 full papers presented in this volume were carefully reviewed and selected from a total of 111 submissions. The papers are organized according to the topical sections on big data security; social networks; privacy-preserving and security.
