Author: Geoffrey ElliottPublisher: Addison Wesley Longman
ISBN:
Category : Business & Economics
Languages : en
Pages : 560
Book Description
As content delivery over wireless devices becomes faster and more secure, it is thought that mobile commerce (m-commerce) will overtake tethered e-commerce as the medium of choice for digital commerce transactions. As well as the obvious effect on financial services (mobile banking), telecommunications, and retail and information services (such as video delivery of sports results) it is also likely to have a profound effect on the way a wide variety of businesses arrange for people to meet and interact. This book explores the theory and practice of both the technical and business domains of m-commerce, particularly wireless networking and mobile commerce applications, as well as discussing the 'what, why and how' of m-commerce. The book starts by covering the theoretical underpinning of the subject, before going on to put the theory into practice, covering the technologies, approaches, applications and design issues. Features Explains the fundamentals of mobile commerce and wireless systems design and implementation. Applications oriented, showing how good systems design leads to efficient and effective m-commerce systems. Balances enthusiasm for the technological capabilities with wider social and political implications through discussion of security and ethical issues. Tutorial approach, with exercises, student activities, short case studies and technical reports to enhance learning. This book is intended for anyone wishing to find out more about the theory and practice of commercially exploiting these exciting and ground-breaking new technologies. About the authors Geoffrey Elliott is Head of Division for Information Systems at London South Bank University. Nigel Phillips worked in the computer industry for 10 years before joining London South Bank University, consulting on the application of complexity theory
