Mobile and Wireless Sales Force Strategies PDF Download
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Author: John Hosken
Publisher: NetworkPharma Ltd
ISBN: 1905676069
Category : Cell phone systems
Languages : en
Pages : 20
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Book Description
Author: John Hosken
Publisher: NetworkPharma Ltd
ISBN: 1905676069
Category : Cell phone systems
Languages : en
Pages : 20
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Book Description
Author: Frederick Newell
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
This text outline a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. Case studies and action steps show how to improve customer loyalty with individualized messages and how to use B2B opportunities.
Author: Stuart Barnes
Publisher: Routledge
ISBN: 1136378820
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
MBusiness: The Strategic Implications of Mobile Communications presents recent theory and evidence on wireless information technologies and their application in business. Such information is useful in both the classroom and for interested practitioners contemplating new technological developments. MBusiness is a very fast moving area and consequently there is a need to provide relevant material for those who wish to understand the subject. This text provides recent teachings, moving beyond existing wireless technology publications, and differentiates itself strongly via its emphasis on the strategic business application of mobile communications. It stands apart by virtue of the degree of academic rigour with which it tackles the material and is an excellent resource for teaching and learning in the classroom.
Author: Adam Kornak
Publisher: John Wiley & Sons
ISBN: 0764575732
Category : Computers
Languages : en
Pages : 338
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Book Description
This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio
Author: Lee, In
Publisher: IGI Global
ISBN: 1466619406
Category : Technology & Engineering
Languages : en
Pages : 449
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Book Description
As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.
Author: A. Zoltners
Publisher: Springer
ISBN: 0230514928
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.
Author: Alex Michael
Publisher: Routledge
ISBN: 0750667478
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Tap into the latest mobile marketing tactics.
Author: Dirk Buchta
Publisher: Springer Science & Business Media
ISBN: 3834988235
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
IT is not a cost factor but a tool in order to cut process costs in a company. This message cannot be elaborated enough in times of restrictive budgets. The book focuses on how a company with tight resources can generate value – using standard as well as individual software. New: With a focus on Green IT--Green Business.
Author: Paul C. Godfrey
Publisher: Berrett-Koehler Publishers
ISBN: 1523086963
Category : Business & Economics
Languages : en
Pages : 254
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Book Description
This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.
Author: Rahul C. Basole
Publisher: IOS Press
ISBN: 9781586039059
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Previously published in the journal 'Information knowledge systems management' 7, 1-2 (2008), ISSN 1389-1995.
