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Author: Felipe Korzenny
Publisher: Routledge
ISBN: 1136398635
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Author: Felipe Korzenny
Publisher: Routledge
ISBN: 1136398635
Category : Business & Economics
Languages : en
Pages : 353
Get Book Here
Book Description
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Author: R.E. Merrill
Publisher: New Creation Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 258
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Book Description
She's uncouth, uncooperative, and somehow—unstoppable. In Books 4 through 6, Gertrude tears all over Maine trying to find crimes to solve. She adds another "assistant" to her team, competes in poetry slams, tries to use a pistol, tracks down an ex-spook, and hunts down a ghost. Will Deputy Hale put an end to her unconventional (illegal) investigative methods? Will Calvin share his true feelings with someone? Will Gertrude figure out who the mysterious Dave really is? (Keywords related to this cozy mystery series: murder mysteries with humor, cozy mysteries with cats, cozy mysteries with ghosts, funny cozy mysteries, cozy mysteries complete series, cat cozy)
Author: R.E. Merrill
Publisher: New Creation Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 306
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Book Description
You know that eccentric great-aunt no one wants to sit beside at family functions? Or that neighbor who’s just a little too strange to get to know? Or the pushy woman at the thrift store? Maybe you know Gertrude. She’s rude. She’s frightfully frugal. And she’s fearless. Here are the first three Gertrude, Gumshoe novellas, collected for you in one place. She’ll find a body in a house of balls. She’ll tick off the local police. She’ll go undercover at her local thrift store. And she might even manage to get herself kidnapped while yardsaling. All in the name of justice. “FUN, FUN read!” “Laugh out loud funny!” “What a hoot!” (Keywords related to this murder mystery boxed set: cozy mystery complete series; cat cozy; cozy mystery with cats; murder mystery with humor; funny cozy mysteries)
Author: Sam Stall
Publisher: Quirk Books
ISBN: 9781594740510
Category : Humor
Languages : en
Pages : 250
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Book Description
Land of carpools and cul-de-sacs! Home to good schools and green lawns! An idyllic place where nothing bad ever happens--right? Right?Wrong. As David Lynch and Desperate Housewives have taught us, life in the 'burbs has a dark side--and Surburban Legends shows the worst of it. Here are 75 spooky tales of corpses buried in back yards, ghosts in department stores, UFO sightings, vanishing persons, and much more!
Author: Margaret Mincks
Publisher: Penguin
ISBN: 0425290956
Category : Juvenile Fiction
Languages : en
Pages : 290
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Book Description
The Poplar Kids are taking over their middle school in this uproariously funny sequel to Payback on Poplar Lane, which NYT bestselling author Chris Grabenstein called "the funniest book I've read in years." Clover O'Reilly is super psyched to run for class president. As the second oldest of five sisters, she struggles to be heard in her ginormous family. But when you are president of the seventh grade, everyone has listen to you! Comedy magician Mike the Unusual feels confident onstage. Offstage, life can be tricky. It's okay that his classmates don't understand him, but it bugs him when his dad suggests he needs more friends. Is he willing to give up his passion to win friends . . . and votes? Clover and Mike compete to rule their school in this sequel to Payback on Poplar Lane that's filled with scheming advisers, political gaffes, missteps that lead to big laughs... and campaign sabotage!
Author: Curtis Sittenfeld
Publisher: Random House Trade Paperbacks
ISBN: 0812980344
Category : Fiction
Languages : en
Pages : 530
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Book Description
NEW YORK TIMES BESTSELLER • Wonderfully tender and hilariously funny, Eligible tackles gender, class, courtship, and family as Curtis Sittenfeld reaffirms herself as one of the most dazzling authors writing today. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR AND THE TIMES (UK) This version of the Bennet family—and Mr. Darcy—is one that you have and haven’t met before: Liz is a magazine writer in her late thirties who, like her yoga instructor older sister, Jane, lives in New York City. When their father has a health scare, they return to their childhood home in Cincinnati to help—and discover that the sprawling Tudor they grew up in is crumbling and the family is in disarray. Youngest sisters Kitty and Lydia are too busy with their CrossFit workouts and Paleo diets to get jobs. Mary, the middle sister, is earning her third online master’s degree and barely leaves her room, except for those mysterious Tuesday-night outings she won’t discuss. And Mrs. Bennet has one thing on her mind: how to marry off her daughters, especially as Jane’s fortieth birthday fast approaches. Enter Chip Bingley, a handsome new-in-town doctor who recently appeared on the juggernaut reality TV dating show Eligible. At a Fourth of July barbecue, Chip takes an immediate interest in Jane, but Chip’s friend neurosurgeon Fitzwilliam Darcy reveals himself to Liz to be much less charming. . . . And yet, first impressions can be deceiving. Praise for Eligible “Even the most ardent Austenite will soon find herself seduced.”—O: The Oprah Magazine “Blissful . . . Sittenfeld modernizes the classic in such a stylish, witty way you’d guess even Jane Austen would be pleased.”—People (book of the week) “[A] sparkling, fresh contemporary retelling.”—Entertainment Weekly “[Sittenfeld] is the ideal modern-day reinterpreter. Her special skill lies not just in her clear, clean writing, but in her general amusement about the world, her arch, pithy, dropped-mike observations about behavior, character and motivation. She can spot hypocrisy, cant, self-contradiction and absurdity ten miles away. She’s the one you want to leave the party with, so she can explain what really happened. . . . Not since Clueless, which transported Emma to Beverly Hills, has Austen been so delightedly interpreted. . . . Sittenfeld writes so well—her sentences are so good and her story so satisfying. . . . As a reader, let me just say: Three cheers for Curtis Sittenfeld and her astute, sharp and ebullient anthropological interest in the human condition.”—Sarah Lyall, The New York Times Book Review “A clever, uproarious evolution of Austen’s story.”—The Denver Post “If there exists a more perfect pairing than Curtis Sittenfeld and Jane Austen, we dare you to find it. . . . Sittenfeld makes an already irresistible story even more beguiling and charming.”—Elle “A playful, wickedly smart retelling of Jane Austen’s Pride and Prejudice.”—BuzzFeed “Sittenfeld is an obvious choice to re-create Jane Austen’s comedy of manners. [She] is a master at dissecting social norms to reveal the truths of human nature underneath.”—The Millions “A hugely entertaining and surprisingly unpredictable book, bursting with wit and charm.”—The Irish Times “An unputdownable retelling of the beloved classic.”—PopSugar
Author: Bob Schaller
Publisher:
ISBN: 9780801044939
Category : Juvenile Nonfiction
Languages : en
Pages : 132
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Book Description
While on vacation in California, Adam and Ashley and their parents learn about the time of the gold rush in that state and help try to recover a stolen antique saw blade that came from John Sutter's mill.
Author: Diane Capri
Publisher: AugustBooks
ISBN: 1940768640
Category : Fiction
Languages : en
Pages : 246
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Book Description
Author: Mark Warmer
Publisher: HP Trade
ISBN: 9781557884398
Category : Transportation
Languages : en
Pages : 244
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Book Description
Get the maximum life out of your minivan. A user-friendly manual written with the layperson in mind, this guide provides tips, techniques, and trade secrets to help the owners best maintain their minivans. Includes chapters on buying a new minivan, add-ons, engine options, paint options, breaking in the minivan, oil changes, light maintenance, maintaining chassis, suspension, brakes, tires, wheels, paint, exterior and interior. It also provides miscellaneous information covering everything from air conditioner repair to driving tips.
Author: Jennifer Cowan
Publisher: Groundwood Books Ltd
ISBN: 0888998899
Category : Juvenile Fiction
Languages : en
Pages : 234
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Book Description
Sabine Solomon undergoes a transformation when she joins the environmental movement and becomes involved with activist Vray Foret, but when his activities involve something that is potentially illegal, she begins to question her identity and values.
