Author: Abhishek Borah
Publisher: Penguin Random House India Private Limited
ISBN: 935708939X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Author: Steven Pinker
Publisher: Penguin
ISBN: 1101202602
Category : Psychology
Languages : en
Pages : 522
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Book Description
This New York Times bestseller is an exciting and fearless investigation of language from the author of Rationality, The Better Angels of Our Nature and The Sense of Style and Enlightenment Now. "Curious, inventive, fearless, naughty." --The New York Times Book Review Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books - including the Pulitzer Prize finalist The Blank Slate - have catapulted him into the limelight as one of today's most important popular science writers. In The Stuff of Thought, Pinker presents a fascinating look at how our words explain our nature. Considering scientific questions with examples from everyday life, The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.
Author: Jennifer Brummer
Publisher: Wayzgoose Press
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Christina McIntyre
Publisher:
ISBN: 9781977072955
Category :
Languages : en
Pages : 133
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Book Description
Mind Your Language! is a book by journalists for journalists. Accessible, humorous and to the point, this book will help you improve your writing skills, starting with basic use of English including grammar and punctuation. Next, there's a no nonsense breakdown of the writing and broadcasting skills you'll need to make it in TV and radio journalism. From common mistakes, to how to carry out an effective interview, all the basics are covered in this little black book. Employers offer top tips on how to succeed in the media industry and former journalism students speak candidly about their transitions from university to industry. Whether you are a journalism student or someone who would simply like to improve your grasp of the English language, this is for you.
Author: Mary Myatt
Publisher: John Catt Educational
ISBN: 9781909717862
Category : Education
Languages : en
Pages : 146
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Book Description
High Challenge, Low Threat is Mary Myatt's smart and thoughtful exploration of all the things that wise leaders do. Informed through thousands of conversations over a 20-year period in education, Mary shows the lessons that school management teams can learn from leaders in a wide range of other sectors and points to the conditions which these leaders create to allow colleagues to engage with difficult issues enthusiastically and wholeheartedly. This book makes the case that any leadership role is concerned primarily with the relationships between individuals. It is the quality of these, whatever the size of the organisation, which make the difference between organisations which thrive, and those which stagnate. This is not to argue for soft, easy and comfortable options. Instead it considers how top leaders manage to walk the line between the impossible and the possible, between the undoable and the doable, and to create conditions for productive work which transcend the difficulties which come towards us every day. Instead of dodging them, they embrace them. And by navigating high challenge, low threat, they show how others how to do the same.
Author: D. Annor Nimako
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 216
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Book Description
Author: Sarita Malik
Publisher: SAGE
ISBN: 141293284X
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
`This is one of the most important books on race, representation and politics to come along in a decade.... Sarita Malik′s book is a brilliant contribution to the literature on race, cultural studies and public pedagogy′ - Henry Giroux, Penn State University Representing Black Britain offers a critical history of Black and Asian representation on British television from the earliest days of broadcasting to the present day. Working through programmes as wide-ranging as the early documentaries to `ethnic sitcoms′ and youth television, this book provides a detailed analysis of shifting institutional contexts, images of `race′ and ethnic-minority cultural politics in modern Britain. Representing Black Britain: focuses on issues of representation, ideology, `race′ and difference; covers a spectrum of television genres including documentary, news, comedy, light entertainment, youth television, drama, film and sport; examines the sociopolitical context of Black Britain; and looks at questions of policy and the institutional context of British broadcasting.
Author: Michael Hyatt
Publisher: Baker Books
ISBN: 1493433970
Category : Self-Help
Languages : en
Pages : 150
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Book Description
Do you trust the voice in your head? Our brains are remarkable. They subconsciously translate the events around us into meaningful storylines that inform what we think and how we live. The problem is, the stories our minds feed us as facts aren't always true. Worse, these stories turn into false beliefs about others, the world, and ourselves that keep us from our true potential. These limiting beliefs confront us all. But what if you could harness your brain's operating system to tell a new story? Not just any story. A true story that empowers you to overcome limitations and surpass your goals. Drawing upon the latest insights in performance psychology, neuroscience, and cognitive science, as well as case studies from their own clients, New York Times bestselling author Michael Hyatt and Megan Hyatt Miller outline a framework anyone can follow to test their own assumptions and start living better, truer stories that shape superior outcomes in business and life.
Author: Margalit Fox
Publisher: Simon and Schuster
ISBN: 0743247132
Category : Language Arts & Disciplines
Languages : en
Pages : 371
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Book Description
Documents life in a remote Bedouin village in Israel whose residents communicate through a unique method of sign language used by both hearing and non-hearing citizens, in an account that offers insight into the relationship between language and the human mind. Reprint. 20,000 first printing.
Author: Steven Pinker
Publisher: Harper Collins
ISBN: 0062032526
Category : Language Arts & Disciplines
Languages : en
Pages : 578
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Book Description
"A brilliant, witty, and altogether satisfying book." — New York Times Book Review The classic work on the development of human language by the world’s leading expert on language and the mind In The Language Instinct, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.
