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Author: Abhishek Borah
Publisher: Penguin Random House India Private Limited
ISBN: 935708939X
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Author: Abhishek Borah
Publisher: Penguin Random House India Private Limited
ISBN: 935708939X
Category : Business & Economics
Languages : en
Pages : 370
Get Book Here
Book Description
Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Author: Miguel Kagan
Publisher:
ISBN: 9781879097216
Category : English language
Languages : en
Pages : 0
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Book Description
The games in this book are specifically designed to build language skills and vocabulary. They are ideal for students learning English as a second language, for student learning a foreign language, and for little ones developing their native language skills.
Author: Keith Gunderson
Publisher: U of Minnesota Press
ISBN: 0816657793
Category : Science
Languages : en
Pages : 434
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Book Description
Language, Mind, and Knowledge was first published in 1975. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions. This is Volume VII of the Minnesota Studies in the Philosophy of Science, a series published in cooperation with the Minnesota Center for Philosophy of Science at the University of Minnesota and edited by Herbert Feigl and Grover Maxwell. Professor Maxwell is the present director of the Center. Some of the papers in this volume were presented at or grew out of a conference on the philosophy of language which was held at the Center under the direction of Professor Gunderson. Others were written independently. The aim of the book, like that of the conference, is to assemble a wide variety of approaches to issues in the philosophy of language with emphasis on the ways in which the issues involved have bearing on other matters such as linguistic theory, cognitive psychology, the philosophy of mind, and epistemology. There are twelve papers by eleven contributors: "Languages and Language" by David Lewis; "Logic and Language: An Examination of Recent Criticisms of Internationalism" by Jerrold J. Katz; "The Meaning of 'Meaning'" by Hilary Putnam; "Reference and Context" by Charles Chastain; "Language, Thought, and Communication" by Gilbert Harman; "Knowledge of Language" by Noam Chomsky; "Language, Rules, and Complex Behavior" by Michael D. Root; "A Taxonomy of Illocutionary Acts" by John R. Searle; "On What We Know" by Zeno Vendler; "Vendler on Knowledge and Belief" by Bruce Aune; "Reply to Professor Aune" by Zeno Vendler; "Brain Writing and Mind Reading" by D.C. Dennett.
Author: James Merle
Publisher:
ISBN:
Category :
Languages : en
Pages : 284
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Book Description
Author: Saraswati Experts
Publisher: New Saraswati House India Pvt Ltd
ISBN: 8173358761
Category : Language Arts & Disciplines
Languages : en
Pages : 369
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Book Description
A text book on English
Author: Alex Rawlings
Publisher: Hachette UK
ISBN: 1472138570
Category : Foreign Language Study
Languages : en
Pages : 134
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Book Description
This book will give you the skills to learn to speak any language with confidence. It uses techniques that can easily be incorporated into your daily life, while making use of whatever resources you have available. Whether you are starting out with your first foreign language or wishing to add to your repetoire, you'll find a wealth of easy-to-follow advice and achievable goals. Discover how to: -Speak with greater confidence and accuracy -Effectively learn vocabulary and grammar -Use time on the internet and social media to learn a language -Read real books, websites and articles in a foreign language -Pass exams that certify your language skills
Author: Michael Hyatt
Publisher: Baker Books
ISBN: 1493433970
Category : Self-Help
Languages : en
Pages : 150
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Book Description
Do you trust the voice in your head? Our brains are remarkable. They subconsciously translate the events around us into meaningful storylines that inform what we think and how we live. The problem is, the stories our minds feed us as facts aren't always true. Worse, these stories turn into false beliefs about others, the world, and ourselves that keep us from our true potential. These limiting beliefs confront us all. But what if you could harness your brain's operating system to tell a new story? Not just any story. A true story that empowers you to overcome limitations and surpass your goals. Drawing upon the latest insights in performance psychology, neuroscience, and cognitive science, as well as case studies from their own clients, New York Times bestselling author Michael Hyatt and Megan Hyatt Miller outline a framework anyone can follow to test their own assumptions and start living better, truer stories that shape superior outcomes in business and life.
Author: Steven Pinker
Publisher: Harper Collins
ISBN: 0062032526
Category : Language Arts & Disciplines
Languages : en
Pages : 578
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Book Description
"A brilliant, witty, and altogether satisfying book." — New York Times Book Review The classic work on the development of human language by the world’s leading expert on language and the mind In The Language Instinct, the world's expert on language and mind lucidly explains everything you always wanted to know about language: how it works, how children learn it, how it changes, how the brain computes it, and how it evolved. With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.
Author: Symplyayisha
Publisher: Singapore New Reading Technology Pte Ltd
ISBN:
Category : Fiction
Languages : en
Pages : 319
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Book Description
Shy and timid Vanessa Maddox got a new job in the home of two possessive Billionaire Brothers after months of job hunting. Being the household manager was not an easy feat for her but the PAY convinced her otherwise. Soon, Vee finds herself falling into a love triangle with the brothers. Being wanted by two men was soon to be part of her job.
Author: Jean Ovide Bourdeau
Publisher: Trafford Publishing
ISBN: 1412050782
Category : Fiction
Languages : en
Pages : 668
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Book Description
An ethical standard for people whose rights are trampled upon due to programs of terror meant specifically for them as groups... begging us to remove ourselves from that conundrum.
