Mill Supplies

Mill Supplies PDF Author:
Publisher:
ISBN:
Category : Machinery
Languages : en
Pages : 644

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Mill Supplies

Mill Supplies PDF Author:
Publisher:
ISBN:
Category : Machinery
Languages : en
Pages : 644

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Harness

Harness PDF Author:
Publisher:
ISBN:
Category : Harness making and trade
Languages : en
Pages : 414

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In Search of the Perfect Loaf

In Search of the Perfect Loaf PDF Author: Samuel Fromartz
Publisher: Penguin
ISBN: 0698170253
Category : Biography & Autobiography
Languages : en
Pages : 313

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Book Description
"An invaluable guide for beginning bakers." –Sam Sifton, The New York Times In 2009, journalist Samuel Fromartz was offered the assignment of a lifetime: to travel to France to work in a boulangerie. So began his quest to hone not just his homemade baguette—which later beat out professional bakeries to win the “Best Baguette of D.C.”—but his knowledge of bread, from seed to table. For the next four years, Fromartz traveled across the United States and Europe, perfecting his sourdough in California, his whole grain rye in Berlin, and his country wheat in the South of France. Along the way, he met historians, millers, farmers, wheat geneticists, sourdough biochemists, and everyone in between, learning about the history of breadmaking, the science of fermentation, and more. The result is an informative yet personal account of bread and breadbaking, complete with detailed recipes, tips, and beautiful photographs. Entertaining and inspiring, this book will be a touchstone for a new generation of bakers and a must-read for anyone who wants to take a deeper look at this deceptively ordinary, exceptionally delicious staple: handmade bread.

Pioneers in Marketing

Pioneers in Marketing PDF Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1136334378
Category : Business & Economics
Languages : en
Pages : 212

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Book Description
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

The Market Data Book

The Market Data Book PDF Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 456

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Industrial Directory and Shippers' Guide

Industrial Directory and Shippers' Guide PDF Author: New York Central Lines
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 1028

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Bulletin

Bulletin PDF Author: National Association of Wool Manufacturers
Publisher:
ISBN:
Category : Wool industry
Languages : en
Pages : 528

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Domestic Commerce

Domestic Commerce PDF Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 566

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Foundations of Marketing Thought

Foundations of Marketing Thought PDF Author: D.G. Brian Jones
Publisher: Routledge
ISBN: 1317295951
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.

Southern Hardware

Southern Hardware PDF Author:
Publisher:
ISBN:
Category : Hardware industry
Languages : en
Pages : 376

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