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Author: Mark Penn
Publisher: Twelve
ISBN: 0446402060
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
"The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
Author: Mark Penn
Publisher: Twelve
ISBN: 0446402060
Category : Business & Economics
Languages : en
Pages : 448
Get Book Here
Book Description
"The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
Author: Mark Penn
Publisher: Simon & Schuster
ISBN: 1501179934
Category : Psychology
Languages : en
Pages : 432
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Book Description
Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture. Mark Penn has boldly argued that the future is not shaped by society’s broad forces, but by quiet changes within narrow slices of the population. Ten years ago, he showed how the behavior of one small group can exert an outsized influence over the whole of America with his bestselling Microtrends, which highlighted dozens of tiny, counterintuitive trends that have since come to fruition, from the explosion of internet dating to the recent split within the Republican Party. Today, the world is in perplexing upheaval, and microtrends are more influential than ever. In this environment, Penn offers a necessary perspective. Microtrends Squared makes sense of what is happening in the world today. Through fifty new microtrends, Penn illuminates the shifts that are coming in the next decade. He pinpoints the unseen hand behind new power relationships that have emerged—as fringe voters and reactionary politics have found their revival, as online influencers overshadow traditional media, and as the gig economy continues to invade new swathes of industry. He speaks to the next wave of developments coming in technology, social movements, and even dating. Offering a clear vision of the future of business, politics, and culture, Microtrends Squared is a must-read for innovators and entrepreneurs, political and business leaders, and for every curious reader looking to understand the wave of the future when it is just a ripple.
Author: Thomas K. Carr
Publisher: McGraw Hill Professional
ISBN: 0071753451
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
Profit every day from market volatility at alllevels of the game The high-pace atmosphere of today's markets may appearoverwhelming, but the right trading systems and expert guidance can help you build winning habits--and Micro-Trend Trading for Daily Income gives you the expertise and tools you need to consistently earn outsized market gains. Written by the man Wall Street calls "Dr. Stoxx," this practical trading manual shows you how to harness the powerof volatility to bank daily profits. Microtrend trading takes you beyond the realm of common fundamental or technical analysis to find the hidden pockets of rationality, the "micro-trends," between the open and closeof daily trading. Carr's proven, quick-turn, 100 percent mechanical systems are easy to use and do not require sitting in front of the computer all day. You can trade onyour lunch break, you can trade the open or the afternoon session, you can even trade once a month and still make great income. And since most strategies in this book have you liquid by the closing bell, your day ends with your account gains posted--and your net worth heading skyward. Micro-Trend Trading for Daily Income shortens the learning curve and prepares you to think quickly and act decisively with insightful examples and case studies that illuminate Carr's time-tested strategies. With this reliable resource at your fingertips, you will have the confidence to take large positions and make huge returns ona day-to-day basis. Within days you'll be building wealth while tightly managing risk. Micro-Trend Trading for Daily Income is the one complete book that gives you the tools and knowledge you need to develop an arsenal of mechanical, profitable shortterm trading strategies that can earn you consistent profits--even in today's temperamental markets.
Author: Chris Black
Publisher: powerHouse Books
ISBN: 9781576877357
Category : Humor
Languages : en
Pages : 0
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Book Description
The Know-It-All can be spotted from a block away in most any city today, devoted to the latest microtrends, sure that he is an influencer, never realizing he is mostly just being influenced. Often seen with others who share a similar look and viewpoint, he does not have a clue how to march to the beat of his own drummer. He spends his time in what he thinks is his refined circle, whether in real life or online, and always knows "the best", be it clothing, coffee, or culture. He is rarely without an opinion and doubts his own even less. He is largely without humor when the mirror is turned upon him. We've all seen and heard this type of guy in public and on social media: the classic jerk who thinks he always knows best. Chris Black is here to help you not become, or stop being him. Life for Chris Black over the past twenty years has put him in close contact with many of these guys, as they regularly congregate in the creative industries: film, music, advertising, media, and fashion. He has worked in all of these businesses and his astute and witty observations could only come from one who needs to know what is current in pop culture to make a living, yet is routinely able to step back and rise above the noise to keenly survey the scene. We've all had cringe-worthy moments in our past, and many are experiencing them still every day, only to realize it down the road. The chances for such occurrences are greatly reduced with the advice inI Know You Think You Know it All. It's not too late.
Author: Darren Shan
Publisher: Little, Brown Books for Young Readers
ISBN: 031604184X
Category : Young Adult Fiction
Languages : en
Pages : 124
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Book Description
From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.
Author: Martin Raymond
Publisher: Laurence King Publishing
ISBN: 1786276615
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.
Author: Ed Asner
Publisher: Simon and Schuster
ISBN: 1501166034
Category : Political Science
Languages : en
Pages : 3
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Book Description
In “an unabashedly biased, deeply researched book” (SF Gate), Ed Asner—the actor who starred as Lou Grant on The Mary Tyler Moore Show—reclaims the Constitution from the right-wingers who think that they and only they know how to interpret it. Ed Asner, a self-proclaimed dauntless Democrat from the old days, figured that if the right-wing wackos are wrong about voter fraud, Obama’s death panels, and climate change, they are probably just as wrong about what the Constitution says. There’s no way that two hundred-plus years later, the right-wing ideologues know how to interpret the Constitution. On their way home from Philadelphia the people who wrote it couldn’t agree on what it meant. What was the president’s job? Who knew? All they knew was that the president was going to be George Washington and as long as he was in charge, that was good enough. When Hamilton wanted to start a national bank, Madison told him that it was unconstitutional. Both men had been in the room when the Constitution was written. And now today there are politicians and judges who claim that they know the original meaning of the Constitution. Are you kidding? In The Grouchy Historian, Ed Asner leads the charge for liberals to reclaim the Constitution from the right-wingers who use it as their justification for doing whatever terrible thing they want to do, which is usually to comfort the comfortable and afflict the afflicted. It’s about time someone gave them hell and explained that progressives can read, too.
Author: Alf Rehn
Publisher: Booktango
ISBN: 1468927310
Category : Business & Economics
Languages : en
Pages : 71
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Book Description
If you're tired of paying so-called experts to tell you about how to capitalize on trends, then why not figure out how to do it on your own? When you learn the basics of trendspotting, you've taken a key step towards understanding how these can affect your business, your life, and our world. Rather than presenting an exhausting catalogue of individual trends or methods of trend analysis, this guidebook quickly gives you the tools you need to get out there and start spotting, including basic terminology, fundamental principles and tools, and methodology. You will learn how to • identify micro-, macro-, mega-, and gigatrends; • avoid the pitfalls that can make you over-interpret what you see; • determine how trends can and will interact with each other; and • apply the methodologies that will work best for you. Trendspotting can be fun as well as profitable. Coming in contact with different cultures and ideas gives you the opportunity to celebrate the weirdness and beauty of the world; it offers you the chance to challenge your own worldview and preconceived notions. You too can go out into the wild world of trends, learning a variety of ways to live and work and love, and Trendspotting—The Basics can help you on the way.
Author: Elizabeth Ford
Publisher: Simon and Schuster
ISBN: 1942872305
Category : Medical
Languages : en
Pages : 262
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Book Description
From the Executive Director of Mental Health for Correctional Services in New York City, comes a revelatory and deeply compassionate memoir that takes readers inside Bellevue, and brings to life the world—the system, the staff, and the haunting cases—that shaped one young psychiatrist as she learned how to doctor and how to love. Elizabeth Ford went through medical school unsure of where she belonged. It wasn’t until she did her psychiatry rotation that she found her calling—to care for one of the most vulnerable populations of mentally ill people, the inmates of New York's jails, including Rikers Island, who are so sick that they are sent to the Bellevue Hospital Prison Ward for care. These men were broken, unloved, without resources or support, and very ill. They could be violent, unpredictable, but they could also be funny and tender and needy. Mostly, they were human and they awakened in Ford a boundless compassion. Her patients made her a great doctor and a better person and, as she treated these men, she learned about doctoring, about nurturing, about parenting, and about love. While Ford was a psychiatrist at Bellevue she becomes a wife and a mother. In her book she shares her struggles to balance her life and her work, to care for her children and her patients, and to maintain the empathy that is essential to her practice—all in the face of a jaded institution, an exhausting workload, and the deeply emotionally taxing nature of her work. Ford brings humor, grace, and humanity to the lives of the patients in her care and in beautifully rendered prose illuminates the inner workings (and failings) of our mental health system, our justice system, and the prison system.
Author: Malcolm Frank
Publisher: John Wiley & Sons
ISBN: 1119278678
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
“Refreshingly thought-provoking...” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created. Written by a team of business and technology expert practitioners—who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business—this book provides a clear path to the future of your work. The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology's impact on the way we work and live. Find out where we're headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business—or your career—get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.
