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Author: Herbert R. Lottman
Publisher: Bloomsbury Publishing
ISBN: 0857714716
Category : Biography & Autobiography
Languages : en
Pages : 321
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Book Description
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Author: Herbert R. Lottman
Publisher: Bloomsbury Publishing
ISBN: 0857714716
Category : Biography & Autobiography
Languages : en
Pages : 321
Get Book Here
Book Description
This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.
Author: Stuart Brioza
Publisher: Ten Speed Press
ISBN: 1607748452
Category : Cooking
Languages : en
Pages : 370
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Book Description
Finalist for the 2018 James Beard Foundation Book Awards for "Restaurant and Professional" category The debut cookbook from one of the country's most celebrated and pioneering restaurants, Michelin-starred State Bird Provisions in San Francisco. Few restaurants have taken the nation by storm in the way that State Bird Provisions has. Inspired by their years catering parties, chefs Stuart Brioza and Nicole Krasinski use dim sum style carts to offer guests small but finely crafted dishes ranging from Potato Chips with Crème Fraiche and Cured Trout Roe, to Black Butter-Balsamic Figs with Wagon Wheel Cheese Fondue, to their famous savory pancakes (such as Chanterelle Pancakes with Lardo and Maple Vinegar), along with a menu of more substantial dishes such as their signature fried quail with stewed onions. Their singular and original approach to cooking, which expertly blends seemingly disparate influences, flavors, and textures, is a style that has influenced other restaurants throughout the country and is beloved by diners, chefs, and critics alike. In the debut cookbook from this acclaimed restaurant, Brioza and Krasinski share recipes for their most popular dishes along with stunning photography, and inspire readers to craft an unforgettable meal of textures, temperatures, aromas, and colors that excite all of the senses.
Author: Stephen L. Harp
Publisher: JHU Press
ISBN: 9780801866517
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Author: Michelin
Publisher: Michelin Travel & Lifestyle
ISBN: 2067208551
Category : Travel
Languages : en
Pages : 504
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Book Description
Discover the nooks and crannies of the renowned City of Light with the eBook version of the updated Green Guide Paris. Its famed star-rating system of attractions, maps, illustrations and walking tours ensure you don't miss a thing, from iconic sites like the Eiffel Tower to browsing among riverside stalls of old books, to a Friday night roller-blade rally through city streets. From flea markets to fine dining, whatever your budget, the guide’s features and recommended restaurants, accommodations and activities help you uncover all that Paris has to offer. In this eBook you’ll find: • Full-color photos and plenty of detail travelers look for. • Attractions reviewed and rated, using Michelin’s celebrated star-rating system, from the 2-star medieval architecture of the Conciergerie to the 3-star Gothic jewel, the Sainte-Chapelle. • Walk-throughs of major museums, galleries, churches and attractions. Illustrations and floor plans zoom in on the highlights of major attractions, such as the treasures of the Louvre and Notre-Dame Cathedral. • Multiple walking tours all over Paris with clear directions and maps for a more in-depth, personal experience of the city. Explore the Latin Quarter on foot, stopping off for a coffee and patisserie on Boulevard St-Michel. • Comprehensive illustrated sections on modern-day Paris, history, politics, art, architecture and culture—all written by experts in their fields. • Sidebars throughout the guide on intriguing topics such as the natural attractions of the Bois and Château de Vincennes. • Detailed visitor information for every attraction, opening hours, entry fees, tour times, phone, website. • Michelin maps. • Recommendations for great places to eat and stay for all budgets. Download onto any kind of eReader (tablet or smartphone), and you’re set to go. Use the guide to orient yourself at any time with a treasure trove of 70 detailed maps, even if you’re offline with no Wi-Fi or 3G connection. With the interactive navigation, it’s easy to move within the guide. Click from the index to a point of interest or from a sight description to its location on the map. With one touch, you can even phone an establishment directly from the page or click through to a website for more information. No matter what eReader you use, with the Green Guide Paris eBook, you’re all set to explore the City of Light and craft some unforgettable experiences.
Author: Michelin
Publisher: Michelin Travel Publications
ISBN: 9782067229594
Category : Automobile travel
Languages : en
Pages : 0
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Book Description
Discover Britain's three unique countries through Michelin's driving and walking tours, star-rating system for attractions and maps, full-color photos, and recommendations for places to stay and eat
Author: Corine Védrine
Publisher: Springer
ISBN: 3319966103
Category : Social Science
Languages : en
Pages : 242
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Book Description
The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.
Author: Dan Charnas
Publisher: Rodale
ISBN: 1623365929
Category : Self-Help
Languages : en
Pages : 306
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Book Description
The first organizational book inspired by the culinary world, taking mise-en-place outside the kitchen. Every day, chefs across the globe churn out enormous amounts of high-quality work with efficiency using a system called mise-en-place--a French culinary term that means “putting in place” and signifies an entire lifestyle of readiness and engagement. In Work Clean, Dan Charnas reveals how to apply mise-en-place outside the kitchen, in any kind of work. Culled from dozens of interviews with culinary professionals and executives, including world-renowned chefs like Thomas Keller and Alfred Portale, this essential guide offers a simple system to focus your actions and accomplish your work. Charnas spells out the 10 major principles of mise-en-place for chefs and non chefs alike: (1) planning is prime; (2) arranging spaces and perfecting movements; (3) cleaning as you go; (4) making first moves; (5) finishing actions; (6) slowing down to speed up; (7) call and callback; (8) open ears and eyes; (9) inspect and correct; (10) total utilization. This journey into the world of chefs and cooks shows you how each principle works in the kitchen, office, home, and virtually any other setting.
Author: Alain Ducasse
Publisher: Ducasse Books
ISBN: 9782848440385
Category : Cooking
Languages : en
Pages : 0
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Book Description
Cuisine.
Author: Olivier Darmon
Publisher:
ISBN: 9782842300487
Category : Advertising
Languages : en
Pages : 137
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Book Description
Author: Riad A. Ajami
Publisher: M.E. Sharpe
ISBN: 9780765617804
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
Useful for undergraduate and graduate students of international business, this work features coverage of the Asian financial crisis and the European Union. Its treatment of such topics as foreign exchange, international trade policy, and economic development introduces students to techniques for analyzing national economies.
