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Author: Eric Ryan
Publisher: Penguin
ISBN: 1101516097
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Author: Eric Ryan
Publisher: Penguin
ISBN: 1101516097
Category : Business & Economics
Languages : en
Pages : 296
Get Book Here
Book Description
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever. Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including: *Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals. *Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share. *Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them. The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Author: Carlos Rojas
Publisher:
ISBN: 9781478008767
Category : Literary Criticism
Languages : en
Pages : 0
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Book Description
In 1960, Japanese scholar of Chinese literature Takeuchi Yoshimi gave a pair of lectures titled "Asia as Method," in which he considered how one might engage with Western theory from an East Asian perspective. Since then, it has been fashionable to use the "X as method" formulation to take what might have otherwise been an object of analysis and use it to elaborate an innovative methodology. Drawing inspiration from the numerous recent books and articles built around that formulation, contributors to this issue propose breaking the linkage between methodologies and objects or phenomena that inspired them and then applying them to a broader array of topics. Essays address the meanings that get left out in the process of translation, artistic representations of garbage, indigenous eco-fiction from Inner Mongolia, the role of cannibalism in a popular Hong Kong television series, and the implications of Taiwan legalizing same-sex marriage. The issue focuses on topics related to China in hopes of reassessing the assumptions that have come to define the concept of "China" and its relationship to the West. Contributors. Yomi Braester, Hsiao-hung Chang, Margaret Hillenbrand, Chun-kit Ko, Belinda Kong, Petrus Liu, Laikwan Pang, Christopher Rea, Carlos Rojas, Shuang Shen, Robin Visser, Lorraine Wong
Author: Sue Hitzmann
Publisher: HarperCollins
ISBN: 0062362933
Category : Health & Fitness
Languages : en
Pages : 284
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Book Description
In this enhanced digital edition of The MELT Method, Sue Hitzmann shows you how to live without pain, illustrating her MELT techniques with 20 instructional videos plus 10 audio clips, so you can listen hands-free while you start your journey toward a pain-free body. In The MELT Method, therapist Sue Hitzmann offers a breakthrough self-treatment system to combat chronic pain and erase the effects of aging and active living—in as little as ten minutes a day. With a focus on the body's connective tissues and the role they play in pain, stress, weight gain, and overall health, Hitzmann's life-changing program features techniques that can be done in your own home. A nationally known manual therapist and educator, Hitzmann helps her clients find relief from pain and suffering by taking advantage of the body's natural restorative properties. The MELT Method shows you how to eliminate pain, no matter what the cause, and embrace a happier, healthier lifestyle.
Author: Jutta Schickore
Publisher: University of Chicago Press
ISBN: 022675989X
Category : History
Languages : en
Pages : 323
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Book Description
Scientists’ views on what makes an experiment successful have developed dramatically throughout history. Different criteria for proper experimentation were privileged at different times, entirely new criteria for securing experimental results emerged, and the meaning of commitment to experimentation altered. In About Method, Schickore captures this complex trajectory of change from 1660 to the twentieth century through the history of snake venom research. As experiments with poisonous snakes and venom were both challenging and controversial, the experimenters produced very detailed accounts of their investigations, which go back three hundred years—making venom research uniquely suited for such a long-term study. By analyzing key episodes in the transformation of venom research, Schickore is able to draw out the factors that have shaped methods discourse in science. About Method shows that methodological advancement throughout history has not been simply a steady progression toward better, more sophisticated and improved methodologies of experimentation. Rather, it was a progression in awareness of the obstacles and limitations that scientists face in developing strategies to probe the myriad unknown complexities of nature. The first long-term history of this development and of snake venom research, About Method offers a major contribution to integrated history and philosophy of science.
Author: Isaac Butler
Publisher: Bloomsbury Publishing USA
ISBN: 1635574781
Category : Performing Arts
Languages : en
Pages : 545
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Book Description
National Book Critics Circle Award Winner, Nonfiction NAMED ONE OF THE BEST BOOKS OF 2022 BY THE NEW YORKER, TIME MAGAZINE, SAN FRANCISCO CHRONICLE, VOX, SALON, LIT HUB, AND VANITY FAIR “Entertaining and illuminating.”--The New Yorker * “Compulsively readable.”--New York Times * “Delicious, humane, probing.”--Vulture * “The best and most important book about acting I've ever read.”--Nathan Lane The critically acclaimed cultural history of Method acting-an ebullient account of creative discovery and the birth of classic Hollywood. On stage and screen, we know a great performance when we see it. But how do actors draw from their bodies and minds to turn their selves into art? What is the craft of being an authentic fake? More than a century ago, amid tsarist Russia's crushing repression, one of the most talented actors ever, Konstantin Stanislavski, asked these very questions, reached deep into himself, and emerged with an answer. How his “system” remade itself into the Method and forever transformed American theater and film is an unlikely saga that has never before been fully told. Now, critic and theater director Isaac Butler chronicles the history of the Method in a narrative that transports readers from Moscow to New York to Los Angeles, from The Seagull to A Streetcar Named Desire to Raging Bull. He traces how a cohort of American mavericks--including Stella Adler, Lee Strasberg, and the storied Group Theatre--refashioned Stanislavski's ideas for a Depression-plagued nation that had yet to find its place as an artistic powerhouse. The Group's feuds and rivalries would, in turn, shape generations of actors who enabled Hollywood to become the global dream-factory it is today. Some of these performers the Method would uplift; others, it would destroy. Long after its midcentury heyday, the Method lives on as one of the most influential--and misunderstood--ideas in American culture. Studded with marquee names--from Marlon Brando, Marilyn Monroe, and Elia Kazan, to James Baldwin, Ellen Burstyn, and Dustin Hoffman--The Method is a spirited history of ideas and a must-read for any fan of Broadway or American film.
Author: Dr. Shinichi Suzuki
Publisher: Alfred Music
ISBN: 9781457401190
Category : Music
Languages : en
Pages : 60
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Book Description
Dr. Suzuki questioned why all vocalists vocalize every day to improve their voices, but instrumentalists do not do so every day with their instruments. He believes that on any instrument, one needs to practice to make a more beautiful tone. First he talks about playing a beautiful resonant tone with the bow while plucking the string with a finger. When a pizzicato is played, the resonance goes on for a long time. Students should listen to that resonance and play the same kind of clear beautiful sound. He talks about how to make a difference in the tone by using a different bow speed, how to practice to find the resonance point, how to change the weight of the arm on the bow to produce a different kind of tone, and how to change tone color. This book includes all of Dr. Suzuki's basic ideas about tone.
Author: Jon K Shaw
Publisher: National Geographic Books
ISBN: 3956793641
Category : Art
Languages : en
Pages : 0
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Book Description
See the world through the eyes of a search engine, if only for a millisecond; throw the workings of power into sharper relief by any media necessary; reveal access points to other worlds within our own. In the anthology Fiction as Method, a mixture of new and established names in the fields of contemporary art, media theory, philosophy, and speculative fiction explore the diverse ways fiction manifests, and provide insights into subjects ranging from the hive mind of the art collective 0rphan Drift to the protocols of online self-presentation. With an extended introduction by the editors, the book invites reflection on how fictions proliferate, take on flesh, and are carried by a wide variety of mediums—including, but not limited to, the written word. In each case, fiction is bound up with the production and modulation of desire, the enfolding of matter and meaning, and the blending of practices that cast the existing world in a new light with those that participate in the creation of new openings of the possible. Contributors Justin Barton, Delphi Carstens & Mer Roberts, Tim Etchells, Matthew Fuller, David Garcia, Dora García, M. John Harrison, Simon O'Sullivan, Erica Scourti, Jon K Shaw and Theo Reeves-Evison
Author: John Law
Publisher: Routledge
ISBN: 113429431X
Category : Science
Languages : en
Pages : 208
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Book Description
John Law argues that methods don't just describe social realities but are also involved in creating them. The implications of this argument are highly significant. If this is the case, methods are always political, and it raises the question of what kinds of social realities we want to create. Most current methods look for clarity and precision. It is usually said that only poor research produces messy findings, and the idea that things in the world might be fluid, elusive, or multiple is unthinkable. Law's startling argument is that this is wrong and it is time for a new approach. Many realities, he says, are vague and ephemeral. If methods want to know and help to shape the world, then they need to reinvent themselves and their politics to deal with mess. That is the challenge. Nothing less will do.
Author: Kate Stewart
Publisher:
ISBN: 9781095187678
Category :
Languages : en
Pages : 408
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Book Description
Hollywood is a temptress, a trickster, a soul-stealing devil. I married an A-list player, knowing I come second place to his craft. But Lucas and I are a golden couple, a modern-day fairy tale. I've never doubted what we built...until the sudden death of Lucas's best friend has scandal rocking the Hills and shaking the foundation of our relationship. I chose Lucas as my safe haven...he chose the role of a lifetime.For the next three months, I'll share my nights with a stranger, watching as he buries his pain, immersed in his role and living as someone else. We've done this before. I tell myself it's just another movie, and he'll return to me.I should've known this time would be different.To get my husband back, I'll need the strength of ten men. As it turns out, I'll have to go through two.
Author: Anna Bokov
Publisher: Park Publishing (WI)
ISBN: 9783038601340
Category : Architectural design
Languages : en
Pages : 0
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Book Description
"The groundbreaking new study on the early Soviet Union's Higher Art and Technical Studios, known as Vkhutemas, and their pioneering curriculum that has been a source of inspiration for generations of architects, designers, and artists until the present day."--Provided by publisher.
