Washing the Brain

Washing the Brain PDF Author: Andrew Goatly
Publisher: John Benjamins Publishing
ISBN: 9789027227133
Category : Language Arts & Disciplines
Languages : en
Pages : 464

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Book Description
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.

Washing the Brain

Washing the Brain PDF Author: Andrew Goatly
Publisher: John Benjamins Publishing
ISBN: 9789027227133
Category : Language Arts & Disciplines
Languages : en
Pages : 464

Get Book Here

Book Description
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently universal metaphor such as event-structure as realized in English grammar is, in fact, culturally relative, compared with e.g. the construal of 'cause and effect' in the Algonquin language Blackfoot. Moreover, event-structure as a model is both scientifically reactionary and, as the basis for technological mega-projects, has proved environmentally harmful. Furthermore, the ideologies of early capitalism created or exploited a selection of metaphor themes historically traceable through Hobbes, Hume, Smith, Malthus and Darwin. These metaphorical concepts support neo-Darwinian and neo-conservative ideologies apparent at the beginning of the 21st century, ideologies underpinning our social and environmental crises. The conclusion therefore recommends skepticism of metaphor's reductionist tendencies.

Creating Worldviews

Creating Worldviews PDF Author: James W. Underhill
Publisher: Edinburgh University Press
ISBN: 0748647007
Category : Language Arts & Disciplines
Languages : en
Pages : 313

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Book Description
Encouraging readers to reflect upon language and the role metaphor plays in patterning ideas and thought, this book first offers a critical introduction to metaphor theory as it has emerged over the past thirty years in the States. James W. Underhill then widens the scope of metaphor theory by investigating not only the worldview our language offers us, but also the worldviews which we adapt in our own ideological and personal interpretations of the world.This book explores new avenues in metaphor theory in the work of contemporary French, German and Czech scholars. Detailed case studies marry metaphor theory with discourse analysis in order to investigate the ways the Czech language was reshaped by communist discourse, and the way fascism emerged in the German language. The third case study turns metaphor theory on its head: instead of looking for metaphors in language, it describes the way language systems (French & English) are understood in terms of metaphorically-framed concepts evolving over t

Metaphor and Ideology

Metaphor and Ideology PDF Author: Mary Therese DesCamp
Publisher: BRILL
ISBN: 9004161791
Category : Religion
Languages : en
Pages : 383

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Book Description
This cognitive linguistic analysis of "Liber Antiquitatum Biblicarum" demonstrates how women are used to articulate Pseudo-Philo's theology and ideology; how 'mother' is redefined to support female authority to interpret and instruct; and how textual and character authority is constructed conceptually.

Cold War Rhetoric

Cold War Rhetoric PDF Author: Martin J. Medhurst
Publisher: MSU Press
ISBN: 0870139371
Category : Language Arts & Disciplines
Languages : en
Pages : 274

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Book Description
Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.

Linguistic Authority, Language Ideology, and Metaphor

Linguistic Authority, Language Ideology, and Metaphor PDF Author: Neil Bermel
Publisher: Walter de Gruyter
ISBN: 3110197669
Category : Language Arts & Disciplines
Languages : en
Pages : 385

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Book Description
How does a country find itself 'at war' over spelling? This book focuses on a crucial juncture in the post-communist history of the Czech Republic, when an orthographic commission with a moderate reformist agenda found itself the focus of enormous public controversy. Delving back into history, Bermel explores the Czech nation's long tradition of intervention and its association with the purity of the language, and how in the twentieth century an ascendant linguistic school - Prague Functionalism - developed into a progressive but centralizing ideology whose power base was inextricably linked to the communist regime. Bermel looks closely at the reforms of the 1990s and the heated public reaction to them. On the part of language regulators, he examines the ideology that underlay the reforms and the tactics employed on all sides to gain linguistic authority, while in dissecting the public reaction, he looks both at conscious arguments marshaled in favor of and against reform and at the use, conscious and subconscious, of metaphors about language. Of interest to faculty and students working in the area of language, cultural studies, and history, especially that of transitional and post-communist states, this volume is also relevant for those with a more general interest in language planning and language reform. The book is awarded with the "The George Blazyca Prize in East European Studies 2008".

Metaphor, Nation and Discourse

Metaphor, Nation and Discourse PDF Author: Ljiljana Šarić
Publisher: John Benjamins Publishing Company
ISBN: 9027262675
Category : Language Arts & Disciplines
Languages : en
Pages : 366

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Book Description
This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural models, stereotypes) lead to the discursive construal of a common element that brings the nation together. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. The chapters examine a range of contemporary and historical, monomodal and multimodal discourses, including politicians’ discourse, presidential speeches, newspapers, TV series, Catholic homilies, colonialist discourse, and various online sources. The approaches taken include political science, international relations, cultural studies, and linguistics. All contributions feature discursive constructivist views of metaphor, with clear sociocultural grounding, and the notion of metaphor as a framing device in constructing various aspects of nations and national identity. The volume will appeal to scholars in discourse analysis, metaphor studies, media studies, nationalism studies, and political science.

Cognitive Models in Language and Thought

Cognitive Models in Language and Thought PDF Author: René Dirven
Publisher: Walter de Gruyter
ISBN: 3110892901
Category : Language Arts & Disciplines
Languages : en
Pages : 448

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Book Description
The volume offers a number of representative papers on cognitive models that are invoked when people deal with questions of social identity, political and economic manipulation, and more general issues such as the genomic discourse. In line with the well-known volume Cultural Models in Language and Thought by Holland and Quinn (1987), the volume shows that Cognitive Linguistics has further explored the idea that we think about social reality in terms of models - 'cognitive/cultural models' or 'folk theories'. As in cultural models, the present volume demonstrates that the technical apparatus of Cognitive Linguistics can be used to analyze the various ways our conception of social reality is shaped by underlying cognitive and/or cultural models or patterns of thought, and also looks into how this is done. The new inroad the volume wants to pursue is the deliberate and explicit orientation towards a cognitive sociolinguistics, or more generally, a cognitive semiotics.

Challenging Prophetic Metaphor

Challenging Prophetic Metaphor PDF Author: Julia M. O'Brien
Publisher: Westminster John Knox Press
ISBN: 0664229646
Category : Religion
Languages : en
Pages : 226

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Book Description
The prophets of the Old Testament use a wide variety of metaphors to describe God and to portray how to understand people in relation to God. This text searches the prophetic books for these metaphors, looking for ways in which the different images intersect and build off each other.

Metaphor, Nation and the Holocaust

Metaphor, Nation and the Holocaust PDF Author: Andreas Musolff
Publisher: Routledge
ISBN: 1136940219
Category : History
Languages : en
Pages : 221

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Book Description
The book analyses the conceptual and discursive traditions that underlay the Nazi use of body, illness and parasite metaphors in their genocidal anti-Semitic ideology. Part I gives a detailed analysis of this metaphor field in Hitler’s Mein Kampf and his public statements from the 1920s to 1945, when it served him and the Nazi propaganda machine to announce, justify and defend his main policy decisions to destroy European Jewry. The book also studies the evidence from secret surveillance reports and diaries that demonstrates the impact of the body-parasite metaphor complex on popular opinion in Germany 1933-1945 and in the post-war period. Part II of the book traces the history of this metaphor field back to the Middle Ages and the Renaissance when the concept of the (nation) state as a body emerged as a framework for political theory. After its translation into the European vernacular languages, the concept followed different discursive careers related to the divergent political cultures. The reconstruction of its German discourse history, reaching from Luther to the 20th century (and still continuing) shows that whilst there was no linear development towards the racist-genocidal applications of the metaphors in Nazi ideology, parts of the concept’s discourse history served as the basis for Holocaust ideology and propaganda and that its use deserves continued critical attention.

The Routledge Handbook of Language and Politics

The Routledge Handbook of Language and Politics PDF Author: Ruth Wodak
Publisher: Routledge
ISBN: 1351728962
Category : Language Arts & Disciplines
Languages : en
Pages : 971

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Book Description
The Routledge Handbook of Language and Politics provides a comprehensive overview of this important and dynamic area of study and research. Language is indispensable to initiating, justifying, legitimatising and coordinating action as well as negotiating conflict and, as such, is intrinsically linked to the area of politics. With 45 chapters written by leading scholars from around the world, this Handbook covers the following key areas: Overviews of the most influential theoretical approaches, including Bourdieu, Foucault, Habermas and Marx; Methodological approaches to language and politics, covering – among others – content analysis, conversation analysis, multimodal analysis and narrative analysis; Genres of political action from speech-making and policy to national anthems and billboards; Cutting-edge case studies about hot-topic socio-political phenomena, such as ageing, social class, gendered politics and populism. The Routledge Handbook of Language and Politics is a vibrant survey of this key field and is essential reading for advanced students and researchers studying language and politics.