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Author: Yogesh Malhotra
Publisher: IGI Global
ISBN: 9781878289988
Category : Business & Economics
Languages : en
Pages : 470
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Book Description
We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.
Author: Yogesh Malhotra
Publisher: IGI Global
ISBN: 9781878289988
Category : Business & Economics
Languages : en
Pages : 470
Get Book Here
Book Description
We are living in interesting times characterized by increasing digitalization of business enterprises in a global interconnected knowledge economy. With waning euphoria about the first wave of digital e-business enterprises and a sobering dot-com stock market, business model innovation is being recognized as the key enabler that can unleash value creation for new digital enterprises. In contrast to traditional factors of production, knowledge assets and intellectual capital are expected to play a dominant role in determining both valuation and value-creation capabilities of most new age enterprises. Not surprisingly, Knowledge Management for Business Model Innovation is anticipated to be the mantra for survival, competence and success of Net enterprises as well as traditional brick-and-mortar enterprises faced with the challenge of transforming their business models into and beyond click-and-mortar companies.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 159140794X
Category : Education
Languages : en
Pages : 3258
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Book Description
Comprehensive coverage of critical issues related to information science and technology.
Author: Tan, Felix B.
Publisher: IGI Global
ISBN: 1591400295
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
Advanced Topics in Global Information Management includes original material concerned with all aspects of global information management in three broad areas: Global Information Systems in Business Fuctions, Information Technology in Specific Regions of the World, Management of Global Information Resources and Applications. Both researchers and practitioners disseminate the evolving knowledge in these broad categories and the book examines a variety of aspects of global information management dealing with development, usage, failure, success, policies, strategies and applications of this valuable organizational resources.
Author: Anttiroiko, Ari-Veikko
Publisher: IGI Global
ISBN: 1599049481
Category : Computers
Languages : en
Pages : 4336
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Book Description
Provides research on e-government and its implications within the global context. Covers topics such as digital government, electronic justice, government-to-government, information policy, and cyber-infrastructure research and methodologies.
Author: Boris Shishkov
Publisher: Springer
ISBN: 3642374786
Category : Business & Economics
Languages : en
Pages : 158
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Book Description
This book contains the extended and revised versions papers from the Second International Symposium on Business Modeling and Software Design (BMSD 2012), held in Geneva, Switzerland, in July 2012, organized and sponsored by the Interdisciplinary Institute for Collaboration and Research on Enterprise Systems and Technology (IICREST), in cooperation with the Center for Telematics and Information Technology (CTIT), the Institute for Systems and Technologies of Information, Control and Communication (INSTICC), and Technical University of Sofia. The theme of BMSD 2012 was "From Business Modeling to Service-Oriented Solutions". The 7 papers presented in this book were carefully reviewed and selected from 46 submissions. Each paper was reviewed by at least two internationally known experts from the BMSD Program Committee. The papers focus on business models, service engineering, and information systems architectures.
Author: Dr. K. V. V. MURALI SOMESWARA RAO
Publisher: Academic Guru Publishing House
ISBN: 8197747733
Category : Study Aids
Languages : en
Pages : 233
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Book Description
The comprehensive book “Introduction to Social Media Marketing” provides users with the information and skills they need to navigate the changing world of social media marketing. This book covers everything from social media strategy to content optimisation for multiple platforms. It is a guide for students, marketers, and company owners who want to use social media for marketing. Social media marketing is explained step-by-step in the book. Readers learn about the social media environment and each platform’s characteristics. The next chapters cover content development, including how to write compelling posts, use images, and include multimedia like videos and Stories. Each chapter provides practical advice, real-world examples, and actionable insights to help readers apply the principles to their marketing. This book emphasises social media algorithm knowledge and usage. Readers will discover how these algorithms affect content exposure and how to optimise articles for more views. Advanced subjects including influencer marketing, user-generated content, and analytics are covered in the book. Readers will learn how to evaluate their campaigns and make data-driven social media strategy changes by studying these topics. The problems and prospects of social media marketing are covered in “Introduction to Social Media Marketing”. It provides tips for establishing a devoted following, preserving online reputation, and keeping up with digital developments. The book inspires and informs people to think creatively and strategically about social media. This book gives a strong foundation and excellent insights to help you thrive in the digital era with social media marketing, whether you are new or trying to improve.
Author: Gerrit Heinemann
Publisher: Springer Nature
ISBN: 3658407573
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Author: Remondes, Jorge
Publisher: IGI Global
ISBN: 1668491486
Category : Business & Economics
Languages : en
Pages : 323
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Book Description
In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 1591408210
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
"This book provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world"--Provided by publisher.
Author: Kecheng Liu
Publisher: Springer
ISBN: 3642553559
Category : Computers
Languages : en
Pages : 500
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Book Description
This book constitutes the refereed proceedings of the 15th IFIP WG 8.1 International Conference on Informatics and Semiotics in Organisations, ICISO 2014, held in Shanghai, China, in May 2014. The 39 revised papers presented at the main conference were carefully reviewed and selected from 88 submissions. Additionally, 10 papers were selected for presentation at two workshops held in the framework of ICISO 2014. The papers have been organized in the following topical sections: organizational semiotics: theory and concepts; organizational semiotics and applications; finance and service science; enterprise architecture; modelling and simulation and decision making and knowledge management. The last two sections contain papers from the Workshop on e-Health, the New Frontier of Service Science Innovation and the International Workshop on Information Engineering and Management.
