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Author: Dennis Adler
Publisher: Harper
ISBN: 0060890266
Category : Antiques & Collectibles
Languages : en
Pages : 288
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Book Description
From the earliest workshop days to the grandest marque in the automotive world, the story of one of the most important enterprises of the twentieth century comes alive in this complete history. The rich history of Daimler-Benz (now DaimlerChrysler) has its roots in the early experimentation with the use of the internal combustion engine by three men: Carl Benz, Gottlieb Daimler, and William Maybach. Benz, working alone, and Daimler and Maybach, working together, the two shops separated by a mere sixty miles, in the late 1880s simultaneously laid the foundation of what would become the German automotive industry. At first there was competition between Benz & Cie. and Daimler Motoren Gesellschaft, as they engineered and styled the earliest motorwagens and began to develop markets for their products. These early efforts led to the establishment of an entire industry by the start of World War I. But the war and its aftermath devastated these two companies, as it did the German economy overall. By the early 1920s it became apparent that the only way to survival was a merger, and thus, on June 29, 1926, the stockholders of both companies gave approval to the new company, Daimler-Benz, which led directly to the birth of one of the world's best-known brands: Mercedes-Benz. In the hands of noted automotive photographer, author, and editor Dennis Adler, the history of the marque and the company unfolds through the decades, as Mercedes-Benz advances in fame, from the racing glory years to the present, becoming the standard that all automakers strive to meet. With archival (many never before published) and the author's own photographs, the beauty and power of the automobile comes alive, from the earliest models to the first crop of twenty-first-century Mercedes-Benzes. It is a story of excellence that is in many ways unmatched in the history of any industry. Today, as a global leader in design, safety, and overall excellence, Mercedes-Benz continues to lead the way.
Author: Dennis Adler
Publisher: Harper
ISBN: 0060890266
Category : Antiques & Collectibles
Languages : en
Pages : 288
Get Book Here
Book Description
From the earliest workshop days to the grandest marque in the automotive world, the story of one of the most important enterprises of the twentieth century comes alive in this complete history. The rich history of Daimler-Benz (now DaimlerChrysler) has its roots in the early experimentation with the use of the internal combustion engine by three men: Carl Benz, Gottlieb Daimler, and William Maybach. Benz, working alone, and Daimler and Maybach, working together, the two shops separated by a mere sixty miles, in the late 1880s simultaneously laid the foundation of what would become the German automotive industry. At first there was competition between Benz & Cie. and Daimler Motoren Gesellschaft, as they engineered and styled the earliest motorwagens and began to develop markets for their products. These early efforts led to the establishment of an entire industry by the start of World War I. But the war and its aftermath devastated these two companies, as it did the German economy overall. By the early 1920s it became apparent that the only way to survival was a merger, and thus, on June 29, 1926, the stockholders of both companies gave approval to the new company, Daimler-Benz, which led directly to the birth of one of the world's best-known brands: Mercedes-Benz. In the hands of noted automotive photographer, author, and editor Dennis Adler, the history of the marque and the company unfolds through the decades, as Mercedes-Benz advances in fame, from the racing glory years to the present, becoming the standard that all automakers strive to meet. With archival (many never before published) and the author's own photographs, the beauty and power of the automobile comes alive, from the earliest models to the first crop of twenty-first-century Mercedes-Benzes. It is a story of excellence that is in many ways unmatched in the history of any industry. Today, as a global leader in design, safety, and overall excellence, Mercedes-Benz continues to lead the way.
Author: Parragon Book Service Limited
Publisher: Parragon Pubishing India
ISBN: 9781407549798
Category : Mercedes automobiles
Languages : en
Pages : 216
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Book Description
Author: Paweł Huelle
Publisher:
ISBN:
Category : Fiction
Languages : en
Pages : 164
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Book Description
The history of Poland in the last century through the history of a car
Author: Leslie Butterfield
Publisher: Wiley
ISBN: 9780470018026
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.
Author: Jörg Sand
Publisher: Schiffer Publishing
ISBN: 9780764362637
Category :
Languages : en
Pages : 224
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Book Description
Mercedes-Benz G-Class specialist Jörg Sand has written the ultimate book on this all-wheel-drive legend, from its design and development to its extraordinary and diverse career up to the present day. Very few automobiles remain as faithful in their character and appearance as the hardcore, all-wheel-drive Mercedes-Benz G-Class luxury SUV. Even when it comes to the most recent series, the W 463 A, with its technically profound changes, the designers at Mercedes have barely changed the classic look. And for good reason. From its first year, 1979, the G-Class has always been one of the very few off-road legends. Tourists, firefighters, foresters, race drivers, and boat owners all appreciate the unique qualities of this indestructible force, the "G Wagon," from Graz, Austria.
Author: Fred Larimer
Publisher:
ISBN: 9781610590754
Category : Mercedes automobiles
Languages : en
Pages : 210
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Book Description
This book gives an up-close look at Mercedes-Benz roadsters, convertibles, and two-and four-seat coupes from the mid-1950s to present. With roadsters, starting with the 300SL's from the mid-1950 and continuing through the current SLK's - up to the 2003 model year. Coupes and Cabrios, this book details the 220SEb/300SE cars of 1960 and continues on up to the current CLK's to the 2003 model year. This approach better serves those who are in the market for "personal cars" by not spreading the book too thin to cover the entire Mercedes-Benz lineup. Explore all the traditional elements of the Buyer's Guide series, such as the basic histories of each model or model type, Garage Watch photos with inset photo callouts, tables of common replacement parts, quotes from contemporary magazine reviews, owner testimonials, rating charts, and specification tables.
Author: Bentley Publishers
Publisher: Bentley Publishers
ISBN: 9780837610337
Category : Transportation
Languages : en
Pages : 0
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Book Description
Technical insights on service, repair, maintenance and procedures compiled from over 45 years of The Star, the magazine of the Mercedes-Benz Club of America. Since 1956, informed Mercedes-Benz owners have relied upon The Star, the magazine of the Mercedes-Benz Club of America, for advice about maintenance, service and repair of their cars. Bentley Publishers has collected some of the best of these do-it-yourself articles and tech tips into the Mercedes-Benz Technical Companion. No matter which Mercedes-Benz model you drive or desire, this compilation will serve as a valuable technical reference to help you understand and care for your Mercedes-Benz. This insightful and informed technical compilation has something for the Mercedes-Benz owner, service professional and enthusiast. You will also find useful technical guidance that pertains to Mercedes-Benz vehicles in general, based on the contributors' long-time dedication to Mercedes-Benz service and ownership.
Author: John Lamm
Publisher: Motorbooks
ISBN: 9780760304310
Category : Transportation
Languages : en
Pages : 160
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Book Description
Filled with the inside stories that make up the exciting and innovative history of the Mercedes-Benz M-Class from its origins in Germany to its production at a newly constructed plant in America. Included are the people who made it happen and the innovative vehicle that eventually rolled off the assembly line in 1997. In less than five years, Mercedes-Benz went from initial designs to complete production. The entire construction will take place in a new factory in Alabama. The M-Class boasts advanced technology including very light fuel efficient V-6 and V-8 engines, 4-wheel drive unlike any other in the world, providing traction in virtually any driving situation.
Author: Brian Long
Publisher: Crowood
ISBN: 1847976042
Category : Transportation
Languages : en
Pages : 464
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Book Description
Mercedes-Benz 'Fintail' Models charts the development of the W110, W111 and W112 'Fintail' (or 'Heckflosse') series, the line that helped revive the Mercedes-Benz brand in the post-war years. With a unique combination of exceptional engineering and a timeless beauty, even the most basic of these vehicles has a charm that is difficult to find in the majority of cars today. After outlining the company's history, the book looks at the development of the first of the 'Fintail' models - the W111- and its launch at the 1959 Frankfurt Show. It also looks at the closely related 1.9 litre W110 and 3.0 litre W112 models, with the vehicles sold in the German, US and UK markets covered in detail.
Author: Joseph Michelli
Publisher: McGraw Hill Professional
ISBN: 007181227X
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
A Wall Street Journal bestseller Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight In his previous bestsellers--The Starbucks Experience, The New Gold Standard, and Prescription for Excellence--Joseph Michelli revealed customer experience practices and strategies of beloved businesses. Now, in this timely new book, he shares the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA. DRIVEN TO DELIGHT reveals: How Mercedes-Benz USA launched a multi-year program to elevate their customer experience--even though their product was already “best in class.” How they activated people, improved processes, and deployed technology to emotionally engage customers. How the Mercedes-Benz approach can jump-start any customer-driven business—by accelerating your commitment to the customer experience. Filled with exclusive front-seat insights from Mercedes-Benz employees, eye-opening testimonials from passionate Mercedes-Benz fans, and solid nuts-and-bolts advice for creating your own consumer-aligned road map, Driven to Delight will help you retool your strategies, reignite your customers, and refuel your team for the long haul. Mercedes-Benz. The name alone conjures images of luxury, innovation, quality, and performance. But in today’s market, you need more than a world-class product to outpace the competition--which is why the executives at Mercedes-Benz USA set a course to create a customer experience in keeping with their legendary cars. This is the story of how an organization became Driven to Delight. It reveals the action plan Mercedes-Benz USA used to catapult the company to first place rankings in national customer satisfaction studies while at the same time growing sales and profits. With unprecedented access to company personnel, customer experience expert Joseph Michelli charts the journey the company took and identifies the all-important keys to driving delight in any customer-based organization. You’ll learn how to: Create a compelling vision for exceptional customer experiences Identify the ever changing wants, needs, and desires of your customer segments Map out your key customer journeys and high value contact points Effectively evaluate customer perceptions throughout their journey with you Resolve customer needs swiftly and constantly improve your delivery processes Link rewards and recognition to customer experience excellence throughout your organization These proven techniques are part of the Mercedes-Benz USA “Driven to Delight” culture which sets a new gold standard in customer service, employee engagement, and peak performance. You’ll find step-by-step strategies that can be customized to fit your business model and customer needs. You’ll discover invaluable tools like Vision Mapping, Customer Journey Wheels, Customer-Centric Strategy and Resource Planning Processes --plus 20 Key Questions you can use to diagnose your progress and steer your company in the right direction. Along the way, you’ll get a rare first-hand comprehensive view of a world-class company in action. You’ll see how a “best or nothing” organization became customer obsessed, mile after mile, year after year. Most importantly, you’ll learn how to ramp up your own customer experience, rev up your customer commitment, and take your customers on a journey that’s bound to delight--the Mercedes-Benz way. Joseph A. Michelli is an internationally sought-after speaker, author, and organizational consultant. His books include The Starbucks Experience, The New Gold Standard, The Zappos Experience, Leading the Starbucks Way, and Prescription for Excellence, which hit #1 on The New York Times, Wall Street Journal, and USA Today bestseller lists.
