Author: Robbie Kellman Baxter
Publisher: McGraw Hill Professional
ISBN: 007183933X
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Author:
Publisher: Boydell & Brewer
ISBN: 9781879751026
Category :
Languages : de
Pages : 302

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Book Description

Author: American Society for Testing Materials
Publisher:
ISBN:
Category :
Languages : en
Pages : 302

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Book Description
List of publications in each volume.

Author: Karima Lazali
Publisher: John Wiley & Sons
ISBN: 1509545786
Category : Political Science
Languages : en
Pages : 270

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Book Description
Colonial Trauma is a path-breaking account of the psychosocial effects of colonial domination. Following the work of Frantz Fanon, Lazali draws on historical materials as well as her own clinical experience as a psychoanalyst to shed new light on the ways in which the history of colonization leaves its traces on contemporary postcolonial selves. Lazali found that many of her patients experienced difficulties that can only be explained as the effects of “colonial trauma” dating from the French colonization of Algeria and the postcolonial period. Many French feel weighed down by a colonial history that they are aware of but which they have not experienced directly. Many Algerians are traumatized by the way that the French colonial state imposed new names on people and the land, thereby severing the links with community, history, and genealogy and contributing to feelings of loss, abandonment, and injustice. Only by reconstructing this history and uncovering its consequences can we understand the impact of colonization and give individuals the tools to come to terms with their past. By demonstrating the power of psychoanalysis to illuminate the subjective dimension of colonial domination, this book will be of great interest to anyone concerned with the long-term consequences of colonization and its aftermath.

Author: National Education Association of the United States
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1156

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Book Description

Author: Pierre Michon
Publisher: Archipelago
ISBN: 1935744704
Category : Fiction
Languages : en
Pages : 217

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Book Description
Small Lives (Vies minuscules), Pierre Michon’s first novel, won the Prix France Culture. Michon explains that he wrote it "to save my own skin. I felt in my body that my life was turning around. This book born in an aura of inexpressible joy and catharsis rescued me more effectively than my aborted analysis." Le Monde calls it "his chef d’oeuvre. A bolt of lightening." In Small Lives, Michon paints portraits of eight individuals, whose stories span two centuries in his native region of La Creuse. In the process of exploring their lives, he explores the act of writing and his emotional connection to both. The quest to trace and recall these interconnected lives seared into his memory ultimately becomes a quest to grasp his own humanity and discover his own voice.

Author: Sekile M. Nzinga
Publisher: JHU Press
ISBN: 1421438771
Category : Education
Languages : en
Pages : 225

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Book Description
Addressing in depth the reality that women of color, particularly Black women, face compounded exploitation and economic inequality within the neoliberal university. More Black women are graduating with advanced degrees than ever before. Despite the fact that their educational and professional opportunities should be expanding, highly educated Black women face strained and worsening economic, material, and labor conditions in graduate school and along their academic career trajectory. Black women are less likely to be funded as graduate students, are disproportionately hired as contingent faculty, are trained and hired within undervalued disciplines, and incur the highest levels of educational debt. In Lean Semesters, Sekile M. Nzinga argues that the corporatized university—long celebrated as a purveyor of progress and opportunity—actually systematically indebts and disposes of Black women's bodies, their intellectual contributions, and their potential en masse. Insisting that "shifts" in higher education must recognize such unjust dynamics as intrinsic, not tangential, to the operation of the neoliberal university, Nzinga draws on candid interviews with thirty-one Black women at various stages of their academic careers. Their richly varied experiences reveal why underrepresented women of color are so vulnerable to the compounded forms of exploitation and inequity within the late capitalist terrain of this once-revered social institution. Amplifying the voices of promising and prophetic Black academic women by mapping the impact of the current of higher education on their lives, the book's collective testimonies demand that we place value on these scholars' intellectual labor, untapped potential, and humanity. It also illuminates the ways past liberal feminist "victories" within academia have yet to become accessible to all women. Informed by the work of scholars and labor activists who have interrogated the various forms of inequity produced and reproduced by institutions of higher education under neoliberalism, Lean Semesters serves as a timely and accessible call to action.

Author: Robbie Kellman Baxter
Publisher: McGraw Hill Professional
ISBN: 1260458717
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to compete for the long run, you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you’re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You’ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers―and are keeping them coming back. You’ll learn how to lead your organization through every step of the process―from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You’ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success―today, tomorrow, and forever.

Author: Sheri Jacobs
Publisher: John Wiley & Sons
ISBN: 1118633083
Category : Business & Economics
Languages : en
Pages : 183

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Book Description
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

Author: Tony Rossell
Publisher:
ISBN: 9781736249307
Category :
Languages : en
Pages : 125

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Book Description
An effective membership recruitment program is the road to growth, financial health, and mission success for an association. In Membership Recruitment, Tony Rossell shows how you can grow your membership year after year, in good times and bad. You will find the book filled with his practical guidance based on Rossell's thirty years of consulting with hundreds of membership groups and a decade of benchmarking research with thousands of associations. By reading Membership Recruitment, you'll learn:?How to make a case for supporting membership growth in your association?The compelling economics of membership compared to any other product offering?The five stages of a member's relationship journey with an association?How to define your target markets and reach top prospects?Techniques to build a compelling value proposition and marketing message?How to test, track, and analyze membership campaigns for optimal results?The top innovations that support continued membership growth and resiliencyProviding numerous real-world examples along with practical insights, you'll discover what works and what doesn't from the experiences of many associations that have both succeeded and made mistakes as they have pursued membership growth. You can build a membership growth engine for your association. This book shows you how.