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Maximizing the Benefits of Mega Events for Tourism Development

Maximizing the Benefits of Mega Events for Tourism Development PDF Author: World Tourism Organization (Unwto)
Publisher:
ISBN: 9789284418916
Category : Business & Economics
Languages : en
Pages : 104

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Book Description
A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.