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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 288
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Book Description
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 288
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Book Description
Author: BEE Clearinghouse (Chamber of Commerce of the United States of America). Special Projects Division
Publisher:
ISBN:
Category : Business education
Languages : en
Pages : 92
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Author:
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ISBN:
Category : Physical fitness
Languages : en
Pages : 12
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Book Description
Author:
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ISBN:
Category : Alcoholism
Languages : en
Pages : 20
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Book Description
Author:
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ISBN:
Category : Community and school
Languages : en
Pages : 228
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Book Description
Author: National Science Foundation (U.S.)
Publisher:
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Category : Engineering
Languages : en
Pages : 96
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Book Description
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs
Publisher:
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Category : Construction industry
Languages : en
Pages : 232
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Book Description
Author: Insurance Accounting and Statistical Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 1302
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Book Description
Author: Peter Doyle
Publisher: Routledge
ISBN: 1136015221
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Author: Robert A. Brymer
Publisher: Kendall Hunt
ISBN: 9780787298432
Category : Business & Economics
Languages : en
Pages : 422
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Book Description
CD-ROM contains files that correspond to each chapter of the book. These files include keywords with definitions, related websites, review questions and slides that highlight the key points.
