Author: Charlotte Bruun Piester
Publisher:
ISBN: 9788741268859
Category :
Languages : en
Pages :

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Book Description

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1118355830
Category : Medical
Languages : en
Pages : 418

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Book Description
A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care Organizations meets this need by using an innovative approach supported by the authors' deep academic, health management, and medical experience. Kotler, Stevens, and Shalowitz begin by establishing a foundation of marketing management principles. A stepwise approach is used to guide readers through the application of these marketing concepts to a physician marketing plan. The value of using environmental analysis to detect health care market opportunities and threats then follows. Readers are shown how secondary and primary marketing research is used to analyze environmental forces affecting a wide range of health care market participants. The heart of the book demonstrates how health management problems are solved using marketing tools and the latest available market data and information. Since the health care market is broad, heterogenous, and interconnected, it is important to have a comprehensive perspective. Individual chapters cover marketing for consumers, physicians, hospitals, health tech companies, biopharma companies, and social cause marketing – with strategies in this last chapter very relevant to the Covid-19 pandemic. Each chapter gives readers the opportunity to improve marketing problem-solving skills through discussion questions, case studies, and exercises.

Author: Heidrun Flaadt Cervini
Publisher: Stämpfli Verlag
ISBN: 372721693X
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
The process of innovation in life science is capital intensive, associated with a high risk as well as highly regulated and is therefore distinct from other types of innovation. This book closes the educational gap in life science entrepreneurship and fills a market niche. It allows you to understand, manage and successfully lead the innovation process in life science. Learn how to develop and successful market biomedical technology Increase the return of your investments in biomedical innovation Get ready for a new career in a life science start-up Discover how to transfer a bio- or medtech project from academia to industry Obtain a comprehensive overview of the innovation process in life science

Author: Patrick Kullmann
Publisher: Two Harbors Press
ISBN: 9781937293857
Category : Business & Economics
Languages : en
Pages : 90

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Book Description
"The Inventor's Guide for Medical Technology: From Your Napkin to the Market--What Innovators Need to Know" offers a series of clearly defined steps, guiding inventors in the process of taking their idea "from concept to market." In chapters such as "The Invention," "Research and Development," "Manufacturing," “Finance and Accounting,” “Launching in the U.S.” and “The Exit,” Paul Kullmann discusses trademarks and patents, clinical trial designs, funding, choosing the right team, and so much more. Each chapter ends with a tidbit of personal advice, based on Kullmann's insight and indisputably expert knowledge. With Kullmann's guidance, inventors and entrepreneurs alike can sidestep the pitfalls and increase their probability of success. See the free tool library information available inside the book. With his over twenty-eight years in the medical technology field and a long history as an entrepreneur, speaker, educator, and angel investor, Patrick Kullmann is the voice of experience.

Author: Tim Koelzer
Publisher: Greenleaf Book Group
ISBN: 1626347522
Category : Business & Economics
Languages : en
Pages : 327

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Book Description
In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. ​An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great—and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.

Author: Brent L. Rollins
Publisher: Jones & Bartlett Publishers
ISBN: 1449626599
Category : Drugs
Languages : en
Pages : 302

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Author: Gennadi Saiko
Publisher: CRC Press
ISBN: 1000632180
Category : Medical
Languages : en
Pages : 274

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Book Description
Many of us in science have this "Aha!" moment when the mental puzzle is put together and you get a clear picture of a product, which will change the world. Moreover, you have a clear understanding of how it can be a commercial success. So, you decide to start a new company, a startup, and have a clear path to success. However, soon you come face to face with reality, where things are much more complicated. Only a minute fraction of startups survives and becomes successful. This is particularly true in the complex world of medical devices. There are many good books on startups but this book is specifically about startups specializing in medical devices, which are very different from other ones. It is written by a MedDev entrepreneur for first-time MedTech entrepreneurs.

Author: Mike Moorman
Publisher: Routledge
ISBN: 1000573397
Category : Business & Economics
Languages : en
Pages : 174

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Book Description
Key Account Management Excellence in Pharma & Medtech is designed to help life sciences practitioners develop and execute innovative and effective key account management (KAM) strategies and capabilities. Pharmaceutical and medtech companies are increasingly pursuing KAM in response to the rapid rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers. This book is groundbreaking in both its scope and its tailoring of leading KAM practices specifically for life sciences. The central theme is that "key account management is an organization-wide business strategy, not just a role or a sales-specific initiative." KAM is a strategy focused on providing unique offerings and value through an orchestrated, cross-functional, go-to-market model designed specifically to address the needs and engagement preferences of a unique segment of customers. The insights and practices shared in this book are designed to be a valuable reference at every stage of the KAM journey. The book has been designed to facilitate a common language and deep understanding of KAM issues and leading practices organization-wide—particularly for life sciences leaders, account managers and cross-functional team members responsible for building, transforming and supporting their organization’s KAM strategies and capabilities.

Author: Brian Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788600061
Category : Business & Economics
Languages : en
Pages : 372

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Book Description
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.

Author: Pankaj Bhambri
Publisher: CRC Press
ISBN: 1040104517
Category : Computers
Languages : en
Pages : 375

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Book Description
Recently, the fields of Artificial Intelligence (AI) and the Internet of Things (IoT) have revolutionized numerous industries, including healthcare. The convergence of AI and IoT has given birth to smart healthcare systems, transforming the way we deliver, receive, and experience healthcare services. This book explores the profound impact of these technologies on healthcare and presents a comprehensive overview of their applications, challenges, and prospects. Smart Healthcare Systems: AI and IoT Perspectives addresses various aspects of how smart healthcare can be used to detect and analyze diseases, the underlying methodologies, and related security concerns. It also discusses healthcare as a multidisciplinary field that involves a range of sectors such as the financial system, social factors, health technologies, and organizational structures that affect individuals, families, institutions, organizations, and populations’ healthcare. The book presents the goals of healthcare services which include patient safety, timeliness, effectiveness, efficiency, and equity. An outline of what smart healthcare consists of which is m-health, e-health, electronic resource management, smart and intelligent home services, and medical devices is included. Along with highlights on how AI and IoT-enabled healthcare technologies are suitable for remote health monitoring, including rehabilitation, and assisted ambient living. Rounding the offers of this book out is that it also covers how healthcare analytics can be applied to the data gathered from different areas to improve healthcare at a minimum expense. Researchers, Academicians, Industry, R&D Organizations, medical professionals, PG students, and policymakers in the fields of artificial intelligence, the internet of things, healthcare informatics, biomedical engineering, medical informatics, and related subjects can use this book to assist them in making appropriate decisions regarding these emerging disciplines.